Create four mysteries to "fool" consumers
Netizens questioned the effect of "fruit tea pumping oil to lose weight"
In contrast to the Interim Provisions on the Examination of Health Food Advertisements issued by the State Administration of Pharmaceutical Products in 2005, Ms. Zhou thinks that "fruit tea is thin and thin" openly tries to create "four myths" to fool consumers.
Doubt 1: Tang Jiali's "endorsement" statement?
Paragraph 5 of Article 8 of the Interim Provisions on the Examination of Health Food Advertisements stipulates that consumers' names and images shall not be used to prove the efficacy of products.
There are several paragraphs in the advertisement of "fruit tea is oily and thin": "I have been drinking fruit tea for two years and I know this product very well! At the product endorsement conference on February 15 this year, Tang Jiali said that after experiencing the storm of human portrait, she was depressed and kept indoors, and her weight soared by nearly 20 pounds. Later, friends in the circle recommended this fruit tea, saying that it was very popular in Korea. Unexpectedly, she has been relying on exercise to keep fit. She easily lost 25 pounds in a month, and there was no fat in her stomach. Miraculously, her skin is getting smoother and more delicate, and it does not rebound. "
For such an advertisement, consumer Miss Zhao said: "Tang Jiali is a famous devil figure, but it is obviously a fool to say that she lost 25 pounds by pumping oil from fruit tea."
Doubt 2: Three "Breakthroughs" Detonated the Oil Discharge Revolution?
In the advertisement of thin fruit tea, there are even propaganda words of "exclusive high-tech DOP" and "experts predict that thin fruit tea will lead the oil pumping revolution and become the mainstream healthy weight loss method in the next 20 years". There are also words such as "extremely", "nothing" and "unnecessary".
"Cowhide is really blowing to heaven! Can fruit tea slimming really lead the slimming revolution? " Reader Ms. Li questioned this.
The advertisement boasted endlessly, "Why did the fruit tea pump oil and set off the oil discharge revolution?" Relying on three breakthroughs, the whole body pumps oil and completely discharges oil; Detoxification and beauty, skin rejuvenation; Pure natural plant fruit formula, without any harm to the body. Leading the pumping revolution will become the mainstream healthy way to lose weight in the next 20 years. "
Article 8 of the Interim Provisions on the Examination of Health Food Advertisements stipulates that health food shall not contain absolute terms and expressions such as the latest technology, the highest science and the most advanced manufacturing methods, indicating the assertion or guarantee of the efficacy of the product, and a healthy statement can be obtained by using the product. Compared with this article, the advertisement obviously uses technical terms and mysterious language that are difficult for the public to understand to describe the functional characteristics of the product, so it is confusing.
Question 3: Is it really "safe" and "without side effects"?
The advertisements of slimming fruit tea are full of words such as "reducing bloating, slimming the whole body, clearing the intestines and rejuvenating the skin" and "no side effects at all". These obviously exaggerated concepts of weight loss are incompatible with the contents of "health food advertisements must not contain safety and no toxic side effects" explicitly prohibited in the Interim Provisions on the Examination of Health Food Advertisements.
Tang Jiali said in her endorsement: "I have drunk fruit tea for two years and there are no side effects at all. I can eat if I want, and I don't have to go on a diet. " In addition to efficacy and safety, Tang Jiali praised the dosage form and taste of this fruit tea.
In the advertisement of "Four types of people should drink fruit tea most", it is said that people with constipation often have constipation, gloomy skin, bad breath, pigmentation, abdominal protrusion, drinking fruit tea to pump oil, relaxing bowel movements, not diarrhea, eliminating intestinal toxins, and flat abdomen ... "These words are prohibited by the State Pharmaceutical Products Administration.
Doubt 4: Excellent drinks are not afraid of boasting?
In the advertisement of fruit tea, tipping can be divided into two aspects: losing weight quickly and keeping fit. Lose weight quickly: drink one bag after each meal and another three hours before going to bed. In the instructions for insisting on taking it: "No matter how you eat, you are not fat."
"Can you still drink for a long time after losing weight?" In the advertisement, the fruit tea oil pumping expert replied: "Of course! Fruit tea contains hundreds of nutrients, which is absolutely green, safe and delicious. It is an excellent drink to keep fit, keep fit and stay young. "
In the right place, Article 8 of the Interim Provisions on the Examination of Health Food Advertisements clearly stipulates that "advertisements shall not contain promises of safety, no toxic side effects, no dependence, direct or indirect encouragement, arbitrary and excessive use of health food." Advertising promises to be green and safe, that is, it does not gain weight, which is suspected of false propaganda.
Tang Jiali's endorsement of fruit tea caused an uproar in many media. While questioning the quality of fruit tea, many people also questioned: "Fruit tea is a new slimming product. Why did Tang Jiali say that she insisted on drinking for two years? "
A netizen thinks: How similar the two advertisements represented by Tang Jiali and Degang Guo are! Similarities: they are all fruit teas, whose functions are to lose weight, and gimmicks are all pumping oil. Difference: Different spokespersons have different physical qualities and images and have different reactions to slimming products. Degang Guo is the beneficiary of obesity. She is fascinated by "three boxes of flat bellies" and "losing 6 pounds before and after ..." Tang Jiali is a devil figure, and tea merchants are obviously using her celebrity effect of "the first person in China's portrait" to be a slimming model.
Netizen "in the heart of the sea" thinks that any advertisement that exaggerates the efficacy of products or misleads consumers is immoral. Really good products, if accompanied by such "exaggerated and boastful" advertisements, will all be covered with an unreal coat. Therefore, a really good product, a really good manufacturer and a real spokesperson should honestly tell everyone about the formula, efficacy and suitable people of the product. Let the right consumer groups choose their own products in a truly informed situation, instead of misleading all fat people, whether they are suitable or not.
The US Food and Drug Administration said that the publicity seriously violated the ban of the National Medical Products Administration.
Yesterday afternoon, in Jiangsu, the US Food and Drug Administration saw a thin full-page advertisement for fruit tea and products. Ms. Liu blurted out: "This is a serious false advertisement!"
The approved advertisement is less than 100 words, but it has expanded 40 times.
According to the approval number "Wei Shi Jian Zi (1998) No.319" on the outer packaging of "MINO slimming fruit tea portable tea", Ms. Liu immediately logged on the relevant government website to "identify herself". Strangely, according to the approval number of the Ministry of Health, the approved product name is not Meinuo slimming portable tea, but Meifule slimming portable tea, and the manufacturer is Beijing Meinuo Health Food Factory. Ms. Liu believes that this may be commissioned production, and the product name may have been changed later.
Ms. Liu said that according to national regulations, all health food advertisements must be approved by the government drug supervision department, which is the final draft of the advertisement and cannot be changed at will. The advertising content of MINO slimming portable tea is very short, less than 100 words, that is, "This product is a health food made of tortoise shell flower, cassia seed, poria cocos, hawthorn, wolfberry fruit, calcium powder and dietary fiber. Functional tests have proved that it has the health care function of losing weight. [Not suitable for the crowd] Pregnant women and lactating women, people with liver and renal insufficiency. [Recommendation] This product cannot replace drugs. "
The staff of the Food and Drug Administration said that this is the final approved advertising content, and a word can't be added and a picture can't be changed. When advertising, only fonts are allowed to be enlarged or reduced. However, fruit tea oil-pumping thin products ignored the national laws and made more than 4,000 words of advertisements, which expanded 40 times. The advertising content of this product is completely different from the approved content, which has been changed beyond recognition, and the contents such as suggestions and unsuitable people have disappeared. This kind of serious tampering with the approved content is illegal. According to the "Advertising Law", exaggerated and false propaganda of fruit tea products will be handed over to the industrial and commercial departments at or above the county level for serious investigation.
The advertisement of "fruit tea pumping oil thin" is openly illegal.
Ms. Liu from the Provincial Marketing Department found out the Interim Provisions on the Examination of Health Food Advertisements, that is, No.211in 2005. Ms. Liu solemnly pointed out that the advertisement of "fruit tea pumping oil and thin" products seriously violated this regulation. Article 8 of "Regulations" clearly states that "advertisements for health food shall not contain assertions or guarantees indicating the efficacy of products", but the headline "Pumping and discharging oil quickly for 3 hours, 1 month" appears in the advertisements, which seriously violates the national prohibition on the management of pharmaceutical products.
Among them, Article 8 stipulates that "health food advertisements express or imply that the health food has the function of treating diseases by promoting the functions of certain ingredients", but the advertisement of fruit tea is thin and oily, for example, "Miss Zhang, the owner of a flower shop in Shanghai, used to be constipated, and her face was covered with spots and acne. Her friend recommended fruit tea to her, but she didn't expect it to be effective as soon as she drank it. Miss Zhang discharged the rotten dung of oil flower that day. On the third day, the stool was normal. After a month, the spots on my face have faded. " This example shows that the product has the function of treating constipation and spot pox, which is a flagrant violation of the national medical supplies management regulations.
Special reminder not to believe in buying "fruit tea"
Seeing the extremely exaggerated propaganda in the whole page, Ms. Liu of Jiangsu Marketing Department said with concern that publishing such serious false advertisements in the formal media would have serious consequences and directly mislead the masses.
Ms. Liu reminded consumers that they must improve their self-identification ability and never believe in buying such products, especially those assertions that contain the efficacy of products. This kind of advertisement takes advantage of the public's blind obedience to stars, under the banner of singers and stars, makes stars appear as consumers, acts as product agents and misleads consumers. Keep your eyes open and don't be deceived. (Reporter Zhao Shoucheng Trainee reporter Chen Yujiang)