Red Bull was originally a functional beverage brand founded by Thai businessman Xu Shubiao in Bangkok on 1966. Its products are often used by night shift workers, long-distance freight drivers or muay Thai players as refreshing fitness.
1985, working at Procter & Gamble (P & amp； G) Deatly Mateschitz, an Austrian businessman working in an Asian branch, bought the formula and trademark rights of this product and sold it to markets outside Asia.
Become Austria
1986, he founded Red Bull Co., Ltd. in Austria, and improved the formula of Red Bull drink by adding carbonic acid, which turned it into a sparkling drink and sold it in Austria. Compared with traditional refreshing drinks.
1992 red bull (excluding the Thai version of Krating Daeng) was exported to Hungary for the first time, and then quickly expanded to the vast market of 100 countries.
The Canadian version of Red Bull does not contain caffeine, taurine and other refreshing agents at all, but only contains pure sugar and vitamin B group;
Taiwan Province version of Red Bull, reducing caffeine content.
The mainland version of Red Bull is basically similar to Thai products (containing caffeine, taurine and other refreshing agents).
(Image from the Internet)