(1) INRED and INRED
In 2007, Ingrid put forward the product complaint point of "fitness products quickly integrated into home life" for the first time, abandoned the cold impression of dim equipment in the past, and instead introduced fitness equipment with beautiful appearance, convenient storage and excellent quality with more humanized product design scheme and perfect technical solution, which provided all-round fitness solutions for "individuals, families, fitness clubs and hotels" and perfectly explained the brand concept of "fashion-driven fitness life" By the end of 20 12, the market sales doubled, and the market share increased rapidly. There were nearly 500 sales outlets all over the country, and the foreign marketing network spread all over the world. The products were exported to Germany, Italy, Russia, Japan and other 37 countries and regions around the world, winning the unanimous favor of customers and friends.
(2) G-shaped plate
In 2009, INRED Company took the lead in putting forward the concept of passive training in China, and was the pioneer of passive training machine in China. In 20 1 1 year, INRED bought out the global registration right of German high-end brand G-plate except foreign countries, and in 20 12, Beijing G-Plate (China) Marketing Department was established to conduct overall operation and management.
The product technology of G board passive training is leading in the world. It is the most effective auxiliary training equipment to stimulate the potential of astronauts and athletes, and it is also a brand-new accelerated fitness model in the fields of competitive training, sports rehabilitation, medical rehabilitation, beauty shaping, fitness exercise and health care for middle-aged and elderly people. In addition, INRED, while introducing German technology in an all-round way, also put forward the fitness value concept of "liberating my body, liberating my body", aiming at truly meeting the new needs of accelerating fitness of different genders and different age groups.
In the future, through the global brand promotion and marketing of G-Plate (China) Marketing Division, we will gradually make strategic cooperation plans with major first-line brands around the world. Really make G-Plate "the first brand of vibration products in the world".
(3) Super Fitness Network
In 20 12, INRED began to build a "super-type" project and "the first one-stop fitness network service model based on e-commerce platform in China", which was fully operated and managed by its subsidiary INRED Health Management Co., Ltd.
"Super Fitness Network" is committed to providing the most scientific solution for family fitness through international fashionable sports concept and perfect service mode. The website integrates comprehensive information such as "online convenient shopping, full range of fitness equipment, massive professional fitness courses, personal education and club information, interactive communication in fashion fitness community, personal health management, and APP", advocates personal fitness "tailor-made, scientific and simple, fashionable and exquisite, interactive entertainment", and truly realizes "fitness and home design, mobile socialization, and high quality" through the joint offline "INRED IKEA Fitness" image experience store.