This is the second time that China Women's Volleyball Team 12 has won the Olympic champion, and it is also the third time that they have won the Olympic gold medal. The bonus for the summit not only won the honor for Lang Ping and the women's volleyball girls, but also cost a lot. At the same time, sponsors who stand behind the scenes will also get rich returns.
Take stock of the "picky" women's volleyball sponsors
It is understood that as early as the early 1980s, the achievements of China women's volleyball team were booming, so Japanese sports brand Mizuno began to sponsor China women's volleyball team on 1982, which lasted for 20 years.
This sponsorship right was obtained by Adidas in 2004, and Adidas won the bid at a price 0/0 times higher than the previous sponsor Mizuno/KLOC. The contract period came into effect from the beginning of 2005 to 20 10, and the sponsorship funds and in-kind supply were about 200 million yuan, which became the largest amount of sponsorship for individual sports teams in China at that time.
After 2004, the women's volleyball team also endorsed Southeast Auto, and the advertising fee reached a record of 3.5 million yuan in four years. In 2006, 2009 and 20 10, Arowana became the main sponsor of the national women's volleyball team.
Since entering the Olympic cycle, women's volleyball sponsors have been pouring in. Since 20 15, companies such as Bright Dairy (600597), Brilliance Auto, Linshan Finance and 360 have signed sponsorship contracts with China Women's Volleyball Team. During the Olympic Games, Coca-Cola broadcasted by CCTV on high frequency also became a sponsor of women's volleyball team.
In addition to the Olympic Games, in recent years, domestic women's volleyball leagues have also won the titles of various enterprises, such as China Women's Volleyball League in 2012015 season and 36 1, and provided clothing and equipment for the Games. Linglong Tire (60 1966) became the sponsor of the national men's and women's volleyball team 201/kloc-0-2013. In 20 12, Foton Motor (600 166) became a senior sponsor of China National Volleyball Team, and its vehicles became special vehicles for training and coaching of the National Volleyball Team. Baisui Mountain is the official partner of China Paixie Association and the only designated drinking water for China women's volleyball team. Of course, we must not forget that Dao Lang himself is the spokesman of Calci.
Although it is impossible to count the exact benefits these sponsors have gained through the China Women's Volleyball Team, there is a data that can explain the market's pursuit of women's volleyball. It is reported that the value of China women's volleyball team has increased nearly tenfold since winning the Athens Olympic Games.
Someone joked that why China women's volleyball team keeps a steady stream of investors, whether in the downturn or at the peak, is definitely a factor that is easy to achieve good results. A more important reason is that this gold-lettered signboard hardly brings risks, and they have no gossip and negative news, which seems to be very different from the current situation of scandals of other popular sports groups.
Two companies and one industry are "happy"
Bright Dairy (600597) Co., Ltd. officially signed a contract with China National Women's Volleyball Team and became its official strategic partner. Another listed company, Shuangxiang Co., Ltd. (002395) mainly produces and sells superfine fiber super leather, PU synthetic leather and PVC artificial leather, and the production in volleyball leather is also one of its main businesses.
In the research report on Bright Dairy, CITIC Jiantou said: Core products resumed growth and the flexibility of gross profit margin increased.
The company lost 280 million yuan in North China and Southwest China last year, mainly due to unreasonable product structure, improper marketing measures and the handling of high-priced milk powder. After adjusting this in the second half of last year, we highlighted product differentiation and expanded the market through the combination of distributors and direct sales. In the first quarter of this year, the southwest has turned losses into profits, and North China has also reduced losses by 30 million. The substantial improvement of these two markets will further enhance the company's annual profitability.
In addition, the business objectives set by the new management after taking office this year are revenue of 210.50 billion and net profit of 540 million. The company's core product Momchilovtsi achieved double-digit growth. The new products launched by momchilovtsi this year, such as "2 fruits and 3 dishes" and Haiyan series yogurt, have received good response in the market. It is expected that the gross profit margin will not drop sharply, but it will increase with a high probability.
Judging from the recent trend of Bright Dairy, the company's share price has risen steadily, and it has gradually recovered its lost ground since 2065438+early 2006.
Great Wall Securities said in Shuangxiang's research report that the dual-industry layout of "new materials+sports" has gradually taken shape.
Shuangxiang Co., Ltd. will focus on investing in emerging and growing companies in China's sports industry, actively invest in the smart sports field combining modern science and technology with sports, and lead the development of the new ecology of smart sports in China. The investment field focuses on sports media, O2O sports operation, sports brokerage, sports training, personal fitness service, intelligent equipment and other fields such as big culture, big health and internet plus with sports industry as the core.
Previously, the company issued a plan to raise no more than 546.378 million yuan to invest in the technical renovation and expansion project of high-performance optical-grade liquid crystal materials with an annual output of 40,000 tons of PMMA, the project of optical-grade plates with an annual output of 24,000 tons of PMMA, and the project of optical materials research and development center. In the first half of 20 16, the company's profit growth rate was obviously higher than its income growth rate, mainly due to the heavy volume of PMMA. The sales income reached 227 million yuan, and the gross profit margin 17.56% was higher than that of the original synthetic leather industry1.71%.
Judging from the trend of Shuangxiang shares in the past year, the company's share price has experienced several rounds of ups and downs, and the bottom of the range is gradually rising. Compared with the high point before the crash, there is still 26% room.
Overall recovery of sports products?
China women's volleyball Olympic costume is sponsored by Adi, with red and yellow contrasting colors as the main color, and yellow shorts with yellow and red tops. Lotus Finance Bian Xiao noticed that the women's volleyball team was replaced by Anta Sports when receiving the prize. Brazil Olympic Games is the first sports meeting after the State Council issued Document No.46, proposing a market demand of 5 trillion yuan. Major domestic sporting goods suppliers are in full swing.
Anta signed a contract with the Chinese Olympic Committee, Li Ning sponsored the Indian delegation, Peak sponsored the New Zealand delegation, and 36 1 degree was the official sponsor of the Rio Olympic Games.
After a "cold winter" of about 20 12, China's sporting goods industry recovered as a whole from 20 15. Last year, Anta's dividend rate reached 70%, and Li Ning Company also turned losses into profits. From the performance of several local brands in Hong Kong stocks, it can be seen that sporting goods companies are favored by some market funds. Although Anta Sports is affected by systematic risks in the market, its share price is approaching an all-time high. Since July, Li Ning and Xtep International have increased by nearly 30% and 50% respectively. However, compared with the Hong Kong market, listed companies such as VIP Bird and Pathfinder in the domestic market are still struggling in the quagmire of stock market crash.
Guosen Securities believes that benefiting from the era of national sports consumption, the recovery of the sporting goods market continues, with the promotion of local leading brands as the turning point, and the industry has basically emerged from the inventory crisis and regained its vitality. From the perspective of 20 15, several local brands, including Anta, Xtep and 36 1 degree, are still recovering strongly, and important indicators such as operating performance, order satisfaction performance, terminal store expansion and enterprise turnover all show a continuous improvement trend, and the strategic transformation has achieved initial results.
Citic Jiantou believes that the sporting goods industry is still in the booming period of manufacturing industry, and the blowout of mass sports has given birth to a "new golden decade" in the sporting goods industry. Sports technology represented by sports wearables has accelerated its entry into the market, and wearable devices are expected to find a breakthrough in the field of sports. Smart bracelets and smart watches will still enjoy the dividends of the rapid development of the industry, and they are optimistic about the market prospects of deep vertical products; In the field of professional sports, with the improvement of domestic competition operation level, the professionalization of athletes and the development of market-oriented transactions, the penetration rate of wearable devices will continue to increase.