1970, Li was thirteen years old, and began to do processing work for the pipe factory of Qingdao North Industrial Bureau-wiping the pot of cigarette bags. He bears the burden of family livelihood while going to school. Due to family and social reasons, 16 dropped out of school and dug a bomb shelter in 1973, which laid a solid foundation for his future business career and laid an economic foundation for his entrepreneurship.
1984, at the age of 27, he bathed in the spring breeze of China's reform and opening up, sold suits in Jimo Road Free Market, the first small commodity market in Qingdao, and started a difficult wholesale and retail business. Because of his strong business vision, he earned the first bucket of gold in his life of more than 10 thousand yuan
1985, two groundbreaking comprehensive chain stores, Chuntai Comprehensive Store, opened one after another in the north and south of the city. Shandong Foreign Trade Clothing Company is bound to operate clothing products exported to the domestic market and quickly open the market with the advantage of high cost performance. And in 1987, the sales business of 2 1 inch color TV was increased, which made the annual profit exceed one million yuan for the first time.
From 65438 to 0989, Tongjiang Dong Ze Economic and Trade Company was established at Tongjiang Port in Jiamusi, Heilongjiang Province, engaged in border barter trade, and successfully traded electrolytic copper, waste engines, generator sets and other materials in short supply in the mainland as Shandong foreign trade clothing and knitwear by barter, with a trade profit of over 100 million yuan in that year.
In response to the call, Li sent troops south to Tongjiang Municipal Government, Tongjiang Foreign Economic Commission and Border on 1992, and returned to Qingdao to invest 370 million yuan to establish Qingdao Dong Ze Group, one of the first three private enterprises in Qingdao.
Six years later, 1998 established Dong Ze Industrial Corporation, Dong Ze Maritime Travel Company, Dong Ze Wharf Construction Company, Dong Ze Hotel, Kremlin Hotel and Jiulong Boat Hotel. Reorganize Changle State-owned Forest Farm and establish Changle Dong Ze Zoo and Botanical Garden. Changle Materials Bureau was reorganized and Changle Dong Ze Materials Co., Ltd. was established. Changle Paper Mill was restructured, and Changle Dong Ze Paper Co., Ltd. was established. Dong Ze Shipping Company, Dong Ze Refinery, Dong Ze Printing Company, Dong Ze Shipyard, Dong Ze Sports and Fitness Company, Dong Ze Entertainment Company, Dong Ze Spa Company, Dongze Rehabilitation and Physiotherapy Company, Dongze Group Enterprise Bank, Shuangfeilong Futures Company, Shuangfeilong Enterprise Bank, Dongze Natural Hunting Ground Enterprise Bank, Austrian Taihe Bank for International Settlement, Dongze Real Estate Company and Dongze bought two square kilometers (. Purchase nearly 6 square kilometers (8,700 mu) of land in Yangkou, Laoshan, Qingdao, and establish Qingdao New Era Construction Co., Ltd.; Purchase 20 square kilometers (30,000 mu) of land in Kezuohouqi, Tongliao City, Inner Mongolia, and establish Tongliao Dong Ze Grassland Amusement City Company; We bought 42 square kilometers (63,000 mu) of land in Beihai, Weifang, Shandong, and established Weifang Dong Ze Beihai Construction Company, with more than 5,000 outstanding employees.