Now focus on Taobao, interesting advertising campaign, acquired by ebay, with strong background and rich boss, but so far, the service quality of the website is not so good. . .
Speed interface manual payment speed payment
Taobao can also be free for 2-3 days simply, easily and quickly.
Interest is slow and a bit chaotic, so you can slow down. Charge 10 days.
The above is a small comparison of my personal views. Facts speak plainer than words. Taobao has occupied more than 50% of the current market in just two years. As far as development is concerned, Taobao seems to have more market popularity. . However, everyone has two sides, and no one can say who will be the protagonist in the market in three years. Whether to open each website or make one separately depends on your preference. Personally, I prefer Taobao.
In terms of registration, I did it myself. It's not difficult. It's simple. Just fill out the form and check it. It should be noted that the registered user name and store name. You can't change it in the future. Think it over. Some physical stores have different names from online stores, which is very painful. I regret not choosing a name.
It is best to start a business. The cards of ABC and ICBC are very versatile. At that time, his digital certificate was charged, and the digital certificate of Agricultural Bank of China was free. With a digital certificate, you can pay and collect money safely online. General Trojan is helpless about digital certificates. So far, only a professor of mathematics in Shandong University can crack the digital signature. My method is: use ICBC card to collect money, quickly.
It is safe to pay with agricultural bank card. When exporting a digital certificate, it is best to choose an import password, and the digital certificate can be renamed at will. Change it to xxx.txt, and most people have no idea what it is. Even if the master knows, it can't be broken.
Next, it is to find the goods, which is the most critical. Principle: 1, local characteristics, not found in other places. There is not much competition in this way. 2. Low cost. Look at the handle below.
It is suggested that customers generally think it is troublesome to buy in the street (some daily necessities, such as coffee, toilet paper, garbage bags, dish towels, etc. And daily business gifts, such as flowers, ornaments, etc., can be transported by special personnel, and if convenient, you can cooperate with the courier company or invite individuals); I'm embarrassed to buy (all kinds of condoms, drugs with strict market standards or remedies with regular roads) on the street, but I can't buy them (many online idlers generally don't go to places where they don't want to sell things ...), and I don't have the time and mood to move (big desks for home, computer desks ... for home and business, you can't easily find or sort them out or collect them from the Internet) (hobby), pervert. Some online clubs abroad can get information, but in fact, everyone doesn't know that you will like it ... and you can organize it and even form a theme, as well as products and services that others don't want to sell or dare to sell. Service is more important today. If the landlord has the heart and tries his best to enter the service-providing project to do business, the service can retain people and the products can only be left to the social ecological chain.
When determining what to sell, we should integrate our own financial resources, commodity attributes and the convenience of logistics and transportation to locate the goods to be sold.
At present, the online transaction volume of individual shops is relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this respect, there is not much difference between online stores and traditional stores. Finding a good market and competitive products is an important factor for success.
When considering what to sell, you must decide according to your own interests and abilities. Try to avoid getting involved in unfamiliar and bad areas. At the same time, we should determine the target customers and choose products from their needs. At present, mainstream netizens have two characteristics: first, they are younger, the main purpose of surfing the Internet is games, and student groups account for a considerable proportion of netizens; Followed by office workers, representing another basic feature of mainstream netizens-white-collar or quasi-white-collar. Knowing the basic characteristics of mainstream netizens, we can decide whether to cast a net, play the mainstream, or go astray and find another way according to our own resources, conditions and even hobbies. Specialty shops are popular everywhere. If you can find fashionable and unique goods, such as homemade ornaments, DIY toys, customized clothes and other goods or services, it will be the best choice for online stores.
In addition, the attributes of the goods themselves also have a restrictive effect on sales. Generally speaking, the value of goods is high and the income is high, but the investment is relatively large. For entrepreneurs who have neither sales experience nor original funds, it is indeed a big burden. Online trading has a wide geographical scope, and some large, heavy and low-priced goods are not suitable for online sales because the logistics cost of goods is too high when mailing. If this cost is allocated to property buyers, it will inevitably reduce the desire of property buyers to buy.
What is the hottest thing to sell online? What goods do people like to buy online? According to the latest statistics of * *. Com, crystal, sterling silver necklace, color screen mobile phone, bedding and jeans have become the most searched keywords. These keywords show people's shopping fashion from one side and also provide guidance for people who want to do online business.
1. Jewelry: "Crystal" and "Jade Pendant" sell well. Jewelry classification has always been the most active classification of online transactions. In 2004, the new favorite crystal and personalized pendant of popular jewelry were favored by buyers. In the first half of 2004, * * net crystal bracelets can sell more than 800 pieces per month on average, and the monthly turnover of a jade pendant has reached more than 3,000 pieces. The hot sale of crystal, silverware and jade has driven the sales heat wave of online jewelry classification in 2004.
Second, the classification of gifts at home: "Zippo" and "bedding" are favored. Buying gifts has always been a very hard thing. Judging from the sales situation of gifts in 2004, people's gifts are more and more inclined to taste and personality, and Zippo lighters with certain status symbols have become new favorites. Only one style, Zippo Classic Chrome, sold more than 20,000 pieces in 2003. The hot sale of bedding shows another major feature of online shopping-practicality. Home decoration can show the owner's taste and mentality, or simple and elegant, or cartoon, or fashion. In 2003, the sales of four sets of net bedding alone reached 30,000 sets.
Third, the classification of mobile phones: "can take pictures", "color screen" and "chord" are favored. Mobile phone owners will never let go of any new features that can show their personality. In 2004, the mobile phone that can take pictures has undoubtedly become the focus of fashion. Sony Ericsson T6 18, with moderate price and multiple functions, has sold as many as 4,000 sets online. There are still many buyers of color screen and chord function mobile phones, and Motorola T720 is one of them. In 2003, its network sales reached more than 4,500 units, and this trend continued in 2004.
Clothing categories: Jeans, dots and stripes continue to be popular. Jeans are a constant fashion all year round. No matter what occasion you attend, jeans can show unique charm as long as they are properly matched. In 2004, the popular jeans with low waist and slim fit were favored by white-collar workers, and they sold about 2,500 pairs every month. The popular polka-dot stripe pattern in 2003 continues to be a bright color for online sales, among which polka-dot stripe handbags are the best. Due to the reasonable price, nearly 1,000 pieces can be sold every month on average.
Verb (verb's abbreviation) collection classification: "Olympic Games" related collection craze continues. The outstanding performance of Olympic athletes in Athens triggered the Olympic fever in 2004, which also led to the collection of various Olympic-related souvenirs. During this period, the online collection classification transaction was extremely hot. From June to August 2004, the sales of Olympic supplies exceeded 65,438+0,000.
According to the analysis of * *. com, the most promising online stores in sports goods, real estate and other related industries in 2004 are all * *. Their characteristics are not as fancy and electronic as the previous online hot-selling products, but they are real daily necessities, but they also have high requirements for personalization.
In 2003, * *' s online store developed rapidly, among which pendants, mobile phones, computers and other products sold a lot. The main reason for selling well is that young people pursue fashion sense, decoration and high technology on the Internet. In 2004, the sports classification, which ranks in the middle of the * * classification, gradually rose. In the first three quarters, more than 6,000 sports kettles were sold alone. The "XX Sporting Goods" store, which specializes in selling sporting goods, has an average monthly sales of more than 6,000 pieces and a turnover of nearly 500,000 yuan.
Fitness balls, yoga mats and other fitness equipment suitable for indoor sports, as well as physical education VCD that is hard to find in video stores, are also hot items in online stores. * * "e-commerce experts pointed out that it may be more appropriate to operate these things on the Internet, because it is easy for the network to gather loose but growing offline fans.
In 2003, the number of real estate agents who set up shop on * * reached an astonishing 2,000, while in 2004, the number nearly quadrupled. More and more renters are looking for houses through the Internet. As far as the current situation is concerned, there are about 5,000 new houses and 3,000 second-hand houses for rent online every day, which is no longer comparable to any offline intermediary. This "supermarket" environment is undoubtedly very beneficial for small intermediaries to win customers.
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And online real estate agents can attract a large number of foreign customers and houses. According to incomplete statistics in Shanghai, the proportion of houses purchased by Shanghainese, foreigners and foreigners this year is 75: 20: 5. Returnees can find suitable houses through the internet, and the feeling of "home" through the internet is everywhere. Now besides Shanghai, Beijing, Qingdao, Wuhan and even Hong Kong have registered a large number of houses, and the annual turnover of real estate classification will reach 60 million yuan. With the liberalization of the real estate trading market, online real estate intermediary stores will definitely become popular in 2004.
Where to find the source of goods
After deciding what to sell, we began to look for sources of goods. The reason why online stores have space is because the cost is low. Mastering good quality and cheap goods will master the key to e-commerce management. Take clothing products as an example. Some well-known brands have national unified prices. Generally, ground stores can only get a minimum discount of 8.5%, and online stores can get a discount of 7-8%. On the internet, the price of clothing products is 20% to 70% cheaper than that of shopping malls.
So, how can we find low-priced goods?
1, as a market hunter
Pay close attention to market changes and make full use of commodity discounts to find low-priced goods. Take the brand-name clothes that are very popular on the Internet for example. Sellers often find brand-name clothes with high style and quality when they change seasons or have special sales, and then sell them online, making use of the regional or time-space price difference to get enough profits. There are some cosmetics sellers on the Internet. After they are familiar with the executives of high-end cosmetics counters, they can get the goods as low as 30% off before the new products go on the market, and then sell them online at the price of 10% off the counters. Because cosmetics are more expensive, the profits are correspondingly richer.
2. Pay attention to foreign trade products
Foreign trade products have been very popular on the internet because of their advantages in quality, style, fabric and price. Many foreign famous-brand goods with hundreds of dollars, only a few hundred dollars online, make many buyers flock to them. Taobao shop advocates young ladies to engage in foreign trade. Because of their work, they have accumulated many souvenirs from all over the country. After sending some to relatives and friends, there is still a lot left. Under the recommendation of a friend, Miss Zhang sold her idle items online, but she didn't expect to sell them out soon. Now, her shop has more than 200 regular customers.
If new online entrepreneurs have familiar foreign trade manufacturers, they can get goods directly from the factories. There are many good things in the remaining products of foreign trade orders, most of which are only 1-3 pieces. Styles are often the most popular next year or now, and the price is only 4-7 fold of that of shopping malls, which is very marketable.
3. Buy brand backlog inventory
Some brands have a large inventory backlog, and some businesses simply sell all their inventory to full-time online sellers. Brand goods are one of the most concerned categories on the Internet, and many buyers directly search for their favorite brand goods. Moreover, although many brands are overstocked in a certain area, their extensive network coverage can completely make them a best seller in other areas. If you have enough bargaining skills, you can eat their shares at a low price, and you will certainly get rich profits.
4. Get foreign discounted goods
Foreign first-line brands in the world are very cheap on the eve of changing seasons or festivals. If the seller has relatives or friends abroad, ask them for help and get attractive discounts to sell online. Even if the price is 4-7 times lower than that of traditional shopping malls, there is still a profit margin of 10% to 40%. This kind of sales method is being paid attention to by some international students. Momotaro, a Japanese student, sells the latest cosmetics, beauty, nutrition and health products in Japan and sends them to China and even other countries in the world by air. At present, there are shops in Taobao and * *. Because its cosmetics are fresher, faster and cheaper than domestic counters, it is sought after. In addition, some American and European students also sell top brands such as "Victoria's Secret" and "LV" online, with a profit of more than 30%.
5. Wholesale goods
Be sure to visit some regional wholesale markets, such as Xizhimen, Xiushui Street and Hongqiao in Beijing, Xiangyang Road and Chenghuang Temple in Shanghai, so that you can not only get familiar with the market, but also get very cheap wholesale prices. Pingping, a seller of Taobao in Beijing, lives in Cheng Nan, Beijing. There are many wholesale shopping malls near his home. In addition to buying goods near home, he occasionally goes to Xizhimen Zoo and other large wholesale markets to find goods. By establishing a good relationship between supply and demand with some wholesalers, you can get the first-hand hot goods and ensure the low price of online sales.
After finding the source of goods, you can try to sell a small amount in advance, and then consider increasing the purchase quantity when the sales volume is good. On the Internet, some sellers have a good relationship with suppliers, and they often sell their goods before buying them, which will neither occupy funds nor cause a backlog of goods. In short, no matter through what channels to find goods, low prices are the key factor. Find a good and cheap source of goods, and your online shop will have a successful foundation.
I know Taobao by knowing Ali. Because my family is a loyal user of Ali, I have been looking around and paying attention to the supply and demand of Ali's products. To be exact, I started hanging out in Ali when I was a freshman. Under Ali's homepage, I often see "Taobao". At first, I thought it was an advertisement for a website, but after a long time of curiosity, I happened to meet Taobao.
When I came to Taobao, the first channel I thought of was Ali. After all, I know Ali better. At first, I made a camera. I use my home account to negotiate with the manufacturer. Of course, I shop around for sex and price. Every time I buy something, others think I'm the boss, and I always have to explain to them that I'm still a student.
In the end, I chose a small company instead of a big one. Why? Because small businesses are eager for orders, even if they meet small customers like me, they will take orders and the price is convenient. On the contrary, for those companies with relatively good scale effect, they look down on small orders, and we are not qualified to talk to them, let alone bargain. Of course, their prices are quite good. In the end, my first order was 10 camera. At that time, I was still worried about using online banking to pay the money to the manufacturers. Of course, I received the goods two days later and I was very satisfied. Within a week, it was all sold. Secondly, I got into 10 because I didn't have the capital and courage. Of course, a few days later, I placed an order for the third time. Of course, I ordered 20. After that, my order was basically around 20. First consider your own funds, followed by risks. Another reason is that I think higher order frequency can strengthen my relationship with manufacturers. Contact and promote each other's feelings
Of course, while cooperating here, we are also paying attention to the trends and prices of new products. After all, the products of small companies are incomplete. I remember I had contact with the salesman of the camera giant Jade Bird, but their prices were too high, which made me daunting. I don't have the desire and strength to cooperate.
The cooperation has been very smooth, and the after-sales service of the manufacturers is also very good. Making money in Taobao for the first time. Things have been changing since then. Later, when I took nearly seven cameras back for repair, the manufacturer closed down, yes. The boss ran away. My camera has been repaired. I lost a lot at once.
So after this incident, I was a little confused. How to choose a manufacturer?
Then I searched the source in Ali. Soon, convenient Tradelink introduced me to another digital company. Of course, the scale is ok, but there is a problem that the company is not an honest user. But after many times of communication, I chose them, and the cooperation was smooth.
Last year 10 June 4th, I started to make clothes, of course, through Ali. At that time, I was looking for clothes in Ruili, but I found a self-employed, and I was not a child. I believed him, so I gave him money immediately, but I never expected that the man was a liar, and he never delivered goods to me again, because he was not a Cheng Xintong user, and Ali could not help me. I earned it by selling cameras.
From this, I want to tell you one thing. In any case, try to find honest users to trade, not deny dishonest users, but honest users to protect themselves. So please choose honest users when buying goods.
I don't know if you know this. Ali actually has two parts, domestic and international. In other words, Chinese websites and English websites. But the two are different. The charge for Ali Chinese is 2300/ year, which seems to be 40000/ year internationally. Some of them are not honest users of domestic networks. Perhaps they are "China suppliers" in international networks. Oh, such manufacturers can still be trusted, and such enterprises are all export-oriented, basically.
In Ali, you can buy goods. I just read some posts of Amoy Friends, reflecting that some wholesalers are not of high quality. It is true that people are diverse, but on the whole, I prefer Ali, which is really convenient. When you first purchase, you can directly enter Ali's forum, listen to other people's experience and see how others purchase. This can help you understand Ali's forum and Taobao's community invisibly. It is very popular every day. If your English is ok, you can try to enter Ali Internet, which will give you another insight. Of course, the manufacturers there are relatively large, and it is difficult for you to purchase goods from them.
If you are new to Taobao, you can go to Ali and download Tradelink. At least you can understand the market and the cost performance, so that your business can be sure and your store can have an advantage. In fact, the auction in Ali is also very good now. If there is something you need on it, the price inside is very attractive. For example, the price of MP3 player is lower than that quoted by general factories.
I have known Ali for several years, and I feel that Ali is changing. Many manufacturers have joined in to provide more goods. You can analyze a large number of comparative prices. I remember reading a report that most sellers on Yi Bei in the United States bought goods from Ali and then sold them on Yi Bei. The forum provided by Ali is also more real. Of course, there are also some junk advertisements sent by junk people, but most of them are the experiences, experiences, doubts and questions of salesmen and managers who rely on Ali.
Online trading, the most important thing is to find a good source of goods, how to find it? In fact, Ali should be a good way. You can try and dig it yourself. Even if there are only 100 manufacturers, 150 buyers will still have various answers. Find the source, try Ali. After all, it is more professional. Although I have a painful experience, the benefits will always be greater.
The above is my best understanding and opinion for your reference.
(2)
Just read everyone's post, generally speaking, everyone is still a little confused and has many questions. (In this regard, Ma Lao needs a good review, and has not made a good publicity). How can I put it? Any enterprise has its own advantages and disadvantages, and so does Ali. However, we can see that in Ali's domestic network, the scale of manufacturers is not very large, just between middle and low, because when Ali was founded, it should be aimed at small and medium-sized enterprises (I don't know if I understand it correctly). For example, there are many individual manufacturers in Jiangsu, Zhejiang and Shanghai, and some are even family workshops. As them, they hope to get orders through Ali. They are small, but their only advantage is low management cost, which can help them save costs (of course, they also lost the opportunity to save costs because of mass production).
Let me give you an example here. Changhe River in Cixi, Zhejiang Province, there are about 500 shower manufacturers in our town. Basically, 30% of them are members of Ali Cheng Xintong. There are big ones and small ones, but what about the quality? Do you know that?/You know what? Small businesses are not necessarily bad, even good. But their prices are far lower than those of large enterprises. Sometimes it's really hard to understand why there is such a huge market, but it's true. Whether it is a big company or a small company, exports account for a large part. Small businesses can export to the Middle East and other places, and do a good job.
Why do you want to talk about the above example? Because I want to make it clear that small businesses are still credible.
For us, we are just relatively small. If you look for it, I think general enterprises are better, because for large enterprises, our orders are too few and there is not so much money. But how can we grasp the quality? This needs our own consideration. We can totally shop around. How to compare? With Tradelink, they will ignore us because of bigger companies. We can try a small company, but just a reminder, don't be discouraged when you run into a nail. So many manufacturers, loOK for more, as long as you find the right one, it will be ok. In fact, the key is yourself. Why? Because of our small scale, we can only convince manufacturers that we have the strength to sell, and this strength is the frequency of future orders.
Manufacturers generally don't send defective products to wholesalers, and even small enterprises follow professional ethics unless they are not sincere members.
Speaking skills are still very important when talking about business. Because of our own shortcomings, we can only try our best to convince manufacturers that we can make achievements.
Let me tell you my own story:
As you can see, I'm making a stroller now. Do you want to do it? It's no use thinking about it, hehe. Because I finally got the exclusive agency of Chen Hui Group's Chen Hui Baby in Hongkong, yes, they gave me a 22-year-old student. I contacted them at first, and I didn't have the money. Really, after all, it costs a lot of money to make a stroller. When I contacted Chen Hui last year, they refused to give me the goods because I wanted too little. After all, they are a baby products company with a registered capital of $30 million. I have never been able to get the goods. By June this year, I had been working in Taobao for one year, and I earned it. So I came to Ali again, found Chen Hui again, explained my intention and talked about it in a few minutes. Although the risk is relatively high, I believe my eyes. The first batch of 65438+100000 goods has arrived. Later, I went to the company to purchase goods. Director Jiang of the company was very enthusiastic, and the second purchase was over. The total price is close to 50 thousand, which is my biggest purchase ever. The car was made completely according to my wishes. I don't know if it will be successful this time, because the profit of the car is not very high now, because I am doing quantity, not price, and I think it is a leap of my ambition to reach 50 thousand for a car alone. I'm really happy and excited that the sole agency of Chen Hui has been agreed.
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