Current location - Health Preservation Learning Network - Fitness coach - From individual to member-have you reached the conversion rate of 30%?
From individual to member-have you reached the conversion rate of 30%?
If you only rely on old members to renew your cards, the business growth of the yoga studio will be unsustainable. If the monthly growth rate of new members reaches 15%, it means that your yoga studio career is on the right track. And "online entrepreneurship" is undoubtedly a strong growth point outside the traditional entrepreneurial mode.

Don't think that "online blog" is out of reach. To put it bluntly, it's actually very simple:

1. Accurate online traffic (target users)

2. Let the intended users leave their contact information.

3. Turn the intended users into your members.

Forwarding by members and coaches, sharing with friends? -Most pages of the cool class reservation applet support one-click forwarding and generation of shared pictures, and the operation is very simple.

"Friends Bargaining" activity? -The advantage of friends' bargaining activity is that members actively mobilize friends around them to participate in bargaining in order to obtain the right to purchase at the reserve price, and they will ask for registration (real mobile phone number) before bargaining, so that there will be a large number of newly registered individual customers in the yoga studio in a short time.

A small program nearby? -This is the natural advantage of WeChat applets: a large number of WeChat users actively look for nearby offline services through "Nearby Applets" in the WeChat "Discovery" menu. Visitors who enter through this entrance will be the precise target customers of the yoga studio, because the yoga studio itself provides offline services. Open a small program nearby? -If your reservation applet is registered by yourself, you can log in to the management background of the applet and apply to open it in the menu "Functions"-"Nearby Applets" on the left. If you have any questions, please feel free to contact Cool Class Customer Service.

WeChat's "search"? -Like traditional web pages, pages in WeChat applets are searchable. At present, most of the pages of the cool class member reservation applet have been included in WeChat search, including shops, courses, coaches, promotions, article lists and details pages. If you carefully enrich the text descriptions of these pages and increase the keywords of your yoga studio service, the probability of your pages being searched by users will greatly increase.

30% conversion rate would be an ideal state? -In the cool class reservation system, each newly registered user will leave his real mobile phone number, which will appear in the "individual guest list". At this time, she can use WeChat payment to make an appointment and register the camp. Once she buys a card or binds a membership card online, she will be transferred to the "member list". If your membership conversion rate is above 30%, it means that your yoga studio is on a fast-rising track.

Self-remoulding? -that is, some customers come from online access (from sharing forwarding links or searching into small programs), and purchase membership cards through your online promotion activities, which will be automatically converted into your members. As long as your online drainage and promotion activities are done well, the cool class system will bring you the possibility of developing customers at zero cost.

Sales consultant transformation? -Most registered users who access online may only read a few pages in the course reservation applet, then quit and forget it later. If the sales staff are properly arranged to pay a return visit by phone or WeChat, plus the discount on the experience price of newcomers, it will greatly promote the transformation of these potential users.