Forte and Forte International introduced CR Vanguard, Poly International Studios and Starbucks.
Forte's business development blueprint.
Previously, the Fortune Global Forum was held in Chengdu from June 6 to 8. This global business event, which has settled in China for the fourth time after Shanghai, Hongkong and Beijing, will undoubtedly bring more business development opportunities to Chengdu. Forte Group, which has long been optimistic about Chengdu's economic development potential, especially the prospect of southwest China, chose to push its long-standing commercial projects to the front desk at this time, fully demonstrating its confidence in Chengdu's future market.
In the past people's impression, Forte Group, headquartered in Shanghai, has always been a real estate enterprise focusing on residential real estate. However, looking at the sales projects of Forte 20 13 in Shanghai, four of the seven projects are purely office and commercial, and the proportion of commercial sales will reach more than 25%. In addition, Forte set up a business department at the group level last year, and has now set up business management companies in several cities.
Obviously, Forte will accelerate its March into commercial real estate in the future, and actively adjust the development strategy of enterprises and the layout of commercial product lines. In this regard, the basic policy of forte is "cooperation between residence and business". At present, forte commercial projects account for more than 20%. In the future, we will basically maintain this proportion, mainly develop commercial projects based on housing, and at the same time continuously cultivate commercial planning teams for commercial real estate. In the past, there were few commercial projects held in Forte, and some projects will be held for a long time in the future. By 20 19, the commercial area is expected to exceed 2 million square meters.
In recent years, the development of commercial real estate in major cities in China is in full swing. Many people say that the house is China Merchants Bank and the commercial real estate is China Construction Bank. The house is built and sold, which is very worry-free. Commercial real estate needs a very professional team from development to operation. Forte Group's commercial real estate depends not only on itself, but also on its parent company Fosun Group. As a large-scale enterprise group with assets under management exceeding 654.38+062 billion yuan, Fosun's commercial real estate management team is constantly expanding. In addition, Fosun also has companies specializing in commercial tourism and cultural real estate all over the country. In the future, Forte will rely on Fosun's strong financial strength and diversified product business to continuously expand a brand-new blueprint for commercial real estate development.
Commercial road of regional shopping center
Regarding the concept of "commercial-residential cooperation", from the perspective of brand influence, well-developed commercial products can not only enhance the development strength of enterprises, but also improve the quality of residential products. At the same time, it is based on the regulation of housing policy, the change of land policy and the actual demand of real estate development. It has become an urgent task for real estate developers to strengthen the development of commercial real estate, enhance the development ability of commercial real estate and realize the leap from quantitative change to qualitative change.
Geographically, there are more than 30 large communities around Urban International, including Forte, Hu Yong Bay, China Shipping Lanting and China Resources Phoenix. "Regional shopping centers have a certain degree of fit with residential buildings. All residential markets need a certain scale of commercial allocation to solve daily life, with moderate project scale, reasonable commercial proportion, comfortable commercial environment and strict management. Only in this way can they have the opportunity to become an experiential business center welcomed by consumers. After such a product is completed, it can act on the house in turn, improve the quality of the house and improve the satisfaction of residential customers. " Forte's point of view: everything is subject to consumer demand. Whether it is shopping space, business combination, operation management, or business activities after opening. Only in this way can we achieve a win-win situation for housing and commerce, and perhaps this is the way for regional shopping centers to operate.
The perfect combination of business and nature
The international city south has become the most important vanguard in the internationalization process of Chengdu and even the whole western China, and is known as "Chengdu is the closest place to the world". In the next few years, Tianfu New Town will become a noble and livable new town with the highest degree of internationalization, complete living facilities and complete regional living environment in Chengdu. Forte Group has been ploughing south of the city for many years. Fucheng International Plaza, located at the intersection of Yizhou Avenue and Tianfu Second Street, is another landmark masterpiece of Tianfu New Town in the core area.
As the only complex project of Dayuan Plate in the south of Chengdu, Fucheng International Plaza takes 72,000 square meters of street Mall as the core, integrates 654.38+007,200 square meters of office buildings, 26,000 square meters of foreign-related apartments, 24,900 square meters of boutique hotels and other formats, focuses on 654.38+08 to 45-year-old consumers, and strives to become a popular fashion experience center full of kindness, nature, warmth and comfort.
At the investment promotion meeting, Lotte Mart Supermarket, Poly International Cinema, Pizza Hut, Starbucks, KFC, Weatherworth Fitness Club, Chengdu senior entertainment brand Starlight, Xinchuan Restaurant Laowu and other well-known brands all signed contracts with Fucheng International Plaza.
At the meeting, Fucheng International Plaza presented a happy picture of future life for all the guests: strolling in the spacious fashion block, jewelry stores, boutique clothing stores, children's life houses, supermarkets, convenience stores, banks, gymnasiums, Taiji Hall, KTV, cinemas, food courts ... Everyone will find their own lifestyle and leisure style here. In the sunny atrium, carry out various colorful activities and experience the wonderful combination of business and nature.
In the future, Fucheng International Plaza will continue to shine brilliantly in the south of Chengdu, presenting multi-functional and all-round intelligent service facilities and management concepts: multimedia information inquiry system, intelligent central control system, full coverage of wifi signal, nearly 1.900 parking spaces, 24-hour service hotline … dedicated to improving consumers' quality of life and shopping experience; Multifunctional reservation service, mobile phone charging station, female-only parking space ... let consumers feel the warmth and happiness of shopping.