1. Sports industry refers to the business behavior of providing sports products and services to the society.
Britain is the birthplace of modern sports industry. On the one hand, most of the commercial projects of modern sports industry come from the British who founded and respected "outdoor sports". On the other hand,-
3. America is the most developed country in sports industry in the world.
4. 1995, when determining the development strategy of sports industry in China, the national fitness plan and the Olympic glory plan were put forward.
1985 the State Council promulgated the Gross National Product Calculation Plan, which listed sports as the third level of the tertiary industry for the first time, that is, the service department to improve the scientific and cultural level and the quality of residents.
5. 1925 drama promoter C.C. Paley and Chicago Bears owner George Halla made a contract and became the first sports agent.
6. Football (NFL), baseball (MLB), professional ice hockey (NHL) and basketball (NBA).
7. Two modes of foreign development: marketization mode and government participation mode.
8. Ueberroth initiated the "private mode" of business operation of the Olympic Games, which changed the situation of "losing money and making money" in the previous Olympic Games.
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The development priorities of sports industry in China are as follows: 1. Sports competition and performance industry. Sports, fitness and entertainment. Sports goods industry.
10. The present situation and main problems of China's sporting goods enterprises are characterized by strong local strength and weak overall strength: they are mainly concentrated in Guangdong, Zhejiang, Shanghai, Jiangsu and Fujian, with small scale, decentralized operation lacking industry standards, backward scientific research technology, lack of independent brands and innovative consciousness, low-end overcapacity, many high-end products, backward marketing methods and lack of resource integration.
1 1. The father of modern management theory. The founder of European scientific management movement is henri fayol.
12. the relationship between operation and management of sports industry: from the practice of operation and management of sports industry, sports industry and management are closely related and interact, and grasping operation involves scientific management, which is the premise and goal of sports industry management. Sports industry management is the foundation and guarantee of good management. Poor management of sports industry will bring difficulties to the realization of business objectives and effects. However, poor management and decision-making mistakes in sports industry will make it difficult for sports industry to develop, even if the management method is advanced.
13. Characteristics of sports industry management process: comprehensiveness, constraint and continuity.
14. Sports management strategy is an overall and long-term plan and countermeasure made by sports management units for survival and development in competition on the basis of analyzing external environment and internal conditions. It is the concentrated expression of sports enterprise management thought, the result of a series of decisions, and the basis for making sports enterprise plans and plans.
15. It is divided into product strategy and market strategy according to strategic areas.
16.SWOT analysis, also known as scenario analysis, was put forward by a management professor in San Francisco, USA in the 1980s. It is a method that can objectively and accurately analyze and study the actual situation of a unit.
Internal cause: advantages and disadvantages.
External causes: opportunities and threats.
17. Sports market system: sports labor or service consumer goods market, sports consumer goods market and sports factor market.
18. The role of sports market research. Understand the relationship between supply and demand in sports market. Organize production according to the needs of sports consumers. Promote the development and research of new sports products. Improve the management level of sports business units.
19. sports club: it is the basic unit of sports and competitive sports organizations, and it is a social group composed of different people who appreciate and practice sports and competitive activities in the future.
20. The origin of the word "Club" and the English word "club" originated in Britain. Sports clubs mainly include professional, commercial and amateur.
21.1.The promulgation of "Management Measures for Sports Lottery in 20 14 years" in July 1994 marked the beginning of planned and standardized management of China's lottery industry.
22. Sports lottery management mode 1. Direct government mode II. Enterprise contracting mode 3. License management mode.
23. The assistance projects of China Sports Lottery Public Welfare Fund mainly include: Snow Carbon Project, National Fitness Center, National Fitness Path and Youth Club.
24. Sports brokers refer to all owners and other economic organizations that engage in intermediary, discipline and agency business in various sports activities and receive commissions from them.
25. On July 20th, 2007, "National Professional Standards for Sports Agents" marked that sports agents would be included in the national professional qualification certificate grading system for standardized management.
26. The concept of broker includes the following meanings: first, it is the purpose of broker to collect commission in the economy; The second is the service activities carried out by brokers to promote other people's transactions. Third, the forms of broker activities mainly include intermediation, brokerage and agency. Fourth, it is the main body of economic activities, namely citizens, legal persons and other economic organizations.
27. Leisure sports refers to various sports activities that people voluntarily choose and engage in under the relatively free social production and living environment and conditions. It is a social phenomenon of sports, an existing state of sports and one of the main ways of social leisure activities.
Leisure sports can be divided into "daily life type" and "wide area type".
29. (Number of members this year-Number of members last year)
Membership growth rate = ———————— *100%
Number of members last year
Number of accountants who withdrew from the meeting
Withdrawal rate = ——————— *100%
Number of members in the first accounting period
(Number of members in the first accounting period-number of people leaving the meeting)
Stable membership rate = ———————— *100%
Number of members in the first accounting period
4 case analysis or actual operation 30 points)