Xiaohongshu, founded on 20 13, is a deep-rooted UGC shopping sharing community. By the end of 20 19 and1June, the number of users had exceeded 200 million, among which the post-90s and post-90s were the most active user groups.
Billions of notes are exposed in the community every day, covering fashion, skin care, make-up, food, travel, film and television, reading, fitness and other lifestyle fields. In terms of age distribution and gender distribution, women account for the vast majority, and male users only account for 12.76%.
Users under the age of 24 -35 account for nearly 80% of the total users, which means that post-90 s and post-95 s are the mainstream users of this platform. It also means sharing new things in the little red book APP and recommending beauty and skin care products is very suitable.
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Advantages of little red book:
1, users have strong spending power.
In fact, the little red book made a great article around the content category of "satisfying fantasy" in its early content. Women's comparison psychology is naturally stronger, so Xiaohongshu is often lamented that "the richest ladies in the world are in Xiaohongshu".
Even though the user base of Xiaohongshu is expanding, Tik Tok's Aauto Quicker has a large number of MCN companies exporting content, Xiaohongshu is still the center of operating Xiaohongshu account due to the characteristics of its own platform users and the principle of "no one has me, no one has me". In addition to the platform attribute advantages of Xiaohongshu itself, from the operational point of view, there are two advantages worth doing.
2, conducive to Baidu search engine optimization (SEO)
When searching for keywords in the beauty field on Baidu APP, there is a high probability that the notes of Xiaohongshu are in the front row, and there is a special note section for search users.