Steve Jobs (65438+February 24th, 0955-201kloc-0/65438+1October 5th), born in San Francisco, California, is an American inventor, entrepreneur and co-founder of Apple.

1 April 19761day, Jobs signed a contract and decided to set up a computer company. 1In April, 977, Jobs showed the Apple II prototype at the first computer exhibition in the United States. 1997, Apple introduced iMac, and the innovative transparent design of shell color made the products sell well, which helped Apple survive the financial crisis. On August 24, 20 1 1, Jobs submitted his resignation application to Apple's board of directors.

Jobs is regarded as an iconic figure in the computer industry and the entertainment industry. He has experienced the ups and downs of Apple for decades, and has led and launched popular electronic products such as Macintosh, iMac, iPod, iPhone and iPad, which has profoundly changed modern communication, entertainment and lifestyle. Jobs was also the former chairman and CEO of Pixar Animation.

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Business idea

1, encourage others to put themselves in other's shoes.

Apple's "alternative thinking" advertising campaign began in the late 1990s and has been one of the most effective activities. And this activity also inspired innovation and creation, which is all about Apple.

2. Don't pursue complexity

Simplicity is happiness. Jonathan Ives, Apple's designer, confirmed this strategy: Apple must be trying to develop simple applications because people like simplicity.

3. Sell dreams instead of products.

Jobs gave people the impression that what Apple impressed consumers was not the products they produced, but the specific meanings they represented.

References:

Baidu encyclopedia-Jobs