The other side of the strong demand for fitness is that the threshold for fitness consumption is too high. It is increasingly difficult for businesses to get customers, and some consumers have a desire to spend but are blocked by the consumption threshold of the gym.
Aiming at the pain points of merchants and consumers, Differential introduced a new model of credit adaptation and monthly supply. It can not only greatly improve the conversion rate of drainage resources, but also help consumers reduce the consumption pressure and lower the consumption threshold.
What is differential?
Difference is a credit service product mainly based on gyms launched by the domestic prepaid industry. A new comprehensive credit service platform based on Sesame Branch and Alipay's confidential deduction.
After the merchants enter the differentiated market, users with sesame score above 600 can enjoy it first and then pay after passing the evaluation.
Effectively reduce the membership threshold and consumption pressure, reduce the difficulty of club transaction transformation, and also help the development of private education to "change small orders into big ones."
I know what differentiation is, but there are still many businesses that want to know more about differentiation.
Will using differentiation affect the current cash flow? What is the difference between differentiation and other phased products? Distinguish. Why do you want to keep consumers? These questions are related to the vital interests of enterprises, and Bao Yun will summarize and answer all your questions here.
Will the use of differentiation affect the cash flow of the store?
The answer is no, of course. In fact, differentiation will not affect the cash flow of businesses, but only add a new payment method under the inherent sales situation of gyms.
For example, for customers who can make a one-time transaction, they can still make a one-time payment, and the price difference is only for those customers who can't make a transaction because of the price.
Moreover, in the past, consumers used to transfer money or swipe their cards, but now they can choose to pay the difference monthly. Consumers feel that consumption pressure is reduced, and placing orders will naturally be more refreshing.
And some customers have spending power, but the amount of consumption is relatively small. In this case, we can use differentiation to customize special consumption plans for these customers, so that small orders become large orders and the consumption value of customers is improved.
What's the difference between monthly card mode and monthly card mode?
Many businesses may think that our monthly card model is similar to that of some gyms outside. In fact, the effect of the ordinary monthly fee model is different from that of our different model.
The biggest difference is the renewal rate. The initiative of the monthly card mode lies with the customer, and the customer needs to renew the fee next month. As we all know, the renewal rate of gyms is not generally low.
The initiative of differentiation lies in the merchants. Whether the customer likes it or not, Alipay will automatically deduct the fee every month, and the customer can't cancel it at will. Therefore, compared with the monthly card mode, the renewal rate of the differential card will be greatly improved.
Most importantly, as we all know, the most important thing for a gym to continue to operate is its old customers. Old customers have high loyalty and strong spending power, but it is too difficult to cultivate an old customer.
But with differentiation, if customers want to cancel the contract, they must negotiate with the merchants. At this time, merchants can maintain and collect feedback in time to prevent customers from going astray and improve service level.
There are so many products in stages, so what's so special about differentiation?
The concept of credit staging has been heated in recent years, and gyms and consumers have heard of many credit staging products.
Here, Bao Yun solemnly tells everyone that differentiated products and products on the market are completely different, and there are essential differences.
First of all, differential loans are not financial installment products, but installment payments, which are essentially different from credit cards, flower beds, micro-loans and online loans on other platforms.
Differentiation is only to deduct money in stages or on a monthly basis, and then let the merchants and customers sign long-term agreements to ensure the profits of the merchants. In the meantime, it does not involve any third party to advance funds, so there is no "loan" nature.
Moreover, the staged products on the market now: credit cards, flower beds, micro-loans and online loans all have real-time quotas, and customers can use them to buy any products, and they will be gone when they run out.
The difference payment is a separate amount, which has nothing to do with how much money is spent or borrowed. , and only used by customers in this business.
What if the customer's Alipay can't deduct the money?
After the merchant signs the agreement and authorization with the customer, Alipay will automatically deduct the payment from the customer's Alipay balance, Yu 'ebao, Huayuan, Alipay-bound credit card, savings card and other channels according to the installment plan and deduction plan.
For customers who maliciously default, the default record will also affect the sesame score. The default cost of customers is very high, so businesses don't have to worry about this.
From the data after landing practice, differentiation can at least bring an additional 20% incremental income to the gym, effectively help the gym solve the problems of difficult transformation and small quantity, and break through the performance bottleneck of the venue.
Finally, I believe that after reading this article, everyone will have a deeper understanding of differential.