Japan's pet products market has maintained a steady growth, and this category is also the best-selling category of Amazon Japan Station throughout the year. This article will bring 20 19 Amazon Japan station pet product selection strategy to help sellers in the year-end peak season.

In 20 17, the number of pet cats and dogs in Japan was as high as184.46 million, of which about 40% were Japanese families with cats and 37% were Japanese families with dogs. The number of other pets is also rising, and the demand for pet products is also expanding. The resulting market scale effect is very impressive.

According to the survey, the monthly expenses of pet cats in Japanese families are about 7,000 yuan, while the expenses of pet dogs will be higher, about 1 10,000 yuan. Generally speaking, pet products account for a large proportion in Amazon and have great potential. Dog owners have greater demand for pet products than cat owners. At this time, the seller's selection and marketing of pet products is very critical.

Recommended products:

1. Pet Transport Course

Pet travel goods are mainly divided into three types: light-stacked lever type, portable type and backpack type, among which the most popular product is the space capsule-shaped pet backpack.

Marketing suggestion: the light stack pull rod type is mainly promoted from the pet's point of view, from the aspects of large space, comfort and safety, while the backpack type and portable type are mainly promoted from the owner's point of view, highlighting portability, being handsome and good-looking, and being able to walk on your back at any time.

2. Cat Tower with Cat Rack

For families with cats, the cat climbing frame is an essential pet product. For sellers, pay special attention to its size. If it is too big, it will not be put into storage. In addition, in order to prevent pets from wearing products, it is also important whether there are secondary replacement items.

Marketing suggestion: after buying the cat climbing frame, the buyer is most concerned about the assembly problem. To write the assembly instructions clearly, the seller had better take a video to analyze how to assemble, which will make your product more popular.

3. Pet pad/nest

Pet mats and pet nests are consumables, which usually keep stable sales. Products with corresponding materials can be selected according to seasonal changes. For example, in summer, summer sleeping mats for pets are the most popular, which can solve the problem that pets are afraid of heat.

Marketing suggestion: Because pets are destructive, you can publicize the material of pet pads, focusing on scratch-proof, wear-resistant, safe and non-toxic.

4. Pet leash

Pet leash is a necessary item for pets to go out, and it is also a consumable. Can be used as an entry-level product for pets, and the sales volume is guaranteed.

5. Pet grooming

Pet grooming includes grooming tools and products with bristles, which mainly show the interaction between pets and their owners.

Marketing suggestion: Take some warm videos or pictures, highlight the usage methods and usage scenarios, and add the comparison pictures before and after use, so as to easily impress consumers to buy.

6. Food supplier

This is what pets eat every day. This year's explosive product is an electric water dispenser. This kind of drinking machine is different from the one in the basin. It is running water, which is cleaner and increases the water consumption of pets.

Marketing suggestion: Highlight the cleaning function of pet bowls and non-toxic and environmentally friendly materials. In addition, special reminder, for the cat bowl rack, you can play the health card. Cats of different ages need cat bowl racks of different heights and don't have to bow their heads for too long to prevent cat cervical spondylosis. This is a marketing point that all pet owners will believe.

7. Pet toys

This is a high-profit product, which can be updated quickly. Mainly divided into interactive class and pet can chew and play class. This year, it is particularly popular for cats to climb holes, which are foldable and easy to carry.

Marketing suggestion: Pay attention to scratch-proof and bite-proof materials, and pay attention to the frequency of product updates, constantly bring forth the old and bring forth the new, with interactive and warm videos.

8. Aquarium related

Pets in the aquarium don't need special care. They are lazy pets, and their related products include sinks, sink lights and thermostats.

Marketing suggestion: it is very important to highlight the characteristics of convenience and easy care, as well as automatic configuration, which does not need pet owners to worry about.

Seeing this, have the sellers all included the above-mentioned explosive products? Click to register to participate in the 2019cee (Xiamen) cross-border e-commerce selection conference on August 22-23 for free, and more explosive goods are waiting for you in the year-end peak season!

Publicity points of pet products

1. The actual product drawing is more important than the packaging drawing. It is suggested that sellers should not take the packaging drawings of manufacturers directly, but take the actual product drawings themselves.

2. Having a pet model is more attractive to consumers than not having a pet model. It is very necessary to have a model diagram.

3. A clear image is much better than a blurred image, which will directly affect the conversion rate.

4. The big picture of the product is more eye-catching than the small picture. It is best to show detailed pictures, as shown below, showing product features, splitting details and usage methods.

5. The effect of using the scene is very important, as shown in the figure below. It is necessary not only to list the usage scenarios, but also to put the comparison chart before and after the product is used, which can make consumers see at a glance and promote purchasing power.