On February 28th, Lori, the leading brand of domestic fashion sportswear, and Anta, the leading brand of domestic sporting goods industry, opened a cross-border live broadcast feast where online celebrity brands collided with traditional brands. Zhang, the spokeswoman of Anta and the popular anchor of CCTV's "NBA Frontline", and Chen Wenyang, the founder of Loli with millions of fans, are in a PK contest in different places to see whose clothes match better, whose color scheme is better, whose fitness tips are more useful and whose fans are the best. The "smoke smell" of PK on the live broadcast is particularly strong! During the live broadcast, divines not only taught fitness in person, but also gave fans surprise prizes such as sportswear, co-branded sports shoes and coupons.