However, we can see that the past year was also a year when new consumer brands broke out, and domestic cosmetic brands such as Perfect Diary, Tangduo and Kangmeidai rose. The to B industry is getting stronger and stronger, and the sinking market is also developing rapidly. Internet companies are expanding their business lines in this field. This year, we saw that the hematopoietic capacity of startups was verified in adversity.
In the future, there will be more new business opportunities waiting for us to discover. They may only show signs now, or they may just be sketches, and even some technologies have not been applied yet. For example, the new health care brand, food for one person, personal tailor's clothing, privacy protection system, automobile road based on 5G communication, interviewed dozens of venture capitalists. In their view, all these areas can make a difference in 2020.
We have sorted out 50 entrepreneurial opportunities that are expected to continue to grow in the future, hoping to give entrepreneurs some inspiration and confidence and stick to it.
New consumer goods category
1, hair growth and hair care products
On the internet, when talking about hair loss, health care and other topics, netizens' comments are often based on ridicule, and the atmosphere seems to be relaxed and funny, and many people are watching around. But in fact, they are very anxious, and these huge data of purchasing anti-hair loss shampoo, wig and other products are directly reflected.
The cry of a group must contain the needs of this group. Why is the popularity of topics such as hair loss and hair care enduring? Because it concerns everyone. Everyone has hair, and things like shampoo are just needed. Just need is often a good business and there is a huge market.
2, cost-effective fragrance products
First, the continuous extension of fragrance products from fragrance protection, perfume and household fragrance makes the categories of fragrance products expand continuously, which can meet the needs of consumers for fragrance products; Second, the inherent taste characteristics of the fragrance meet the consumer's demand for upgrading the product from basic efficacy to spiritual experience; Third, can the olfactory characteristics of fragrance products meet the needs of young consumers who don't buy the most expensive ones but only buy the most suitable ones? The demand for personalized consumption; Fourthly, with the popularization of fragrance products and the development of information dissemination, consumers' understanding and cognition of fragrance are also upgrading, and their understanding of high quality and high cost performance of fragrance products is also strengthening. Therefore, high cost performance will become an important factor for fragrance products to gain market recognition.
Step 3 Freeze-dried milk cubes
Freeze-dried milk tea refers to the use of FD freeze-drying process to freeze-dry the original ingredients in a low-temperature vacuum environment, lock the original flavor and crispness, turn milk tea into milk cubes, chew and eat it anytime and anywhere, or make milk tea. Milk tea is a high-frequency consumer product, and freeze-dried milk blocks can immediately meet the needs of consumers to drink milk tea.
4. Instant gelatin nutrition
Post-80s and post-90s have a strong demand for health preservation. They have strong spending power, but they have no time and methods. Long-term consumption of instant gelatin nutrients can really improve people's health to a certain extent. Eating this kind of products will also make people feel excited and ceremonial at the spiritual level, making consumers feel happier.
5. Explosive single product brands, such as catering, food and beverage, are similar to the birth of sub-categories such as braised chicken rice, pre-mixed cocktails, diet soda, self-heating hot pot and daily nuts. And new sub-categories may appear constantly, and brands will precipitate.
From the industry point of view, the consumption of catering and food and beverage is extremely high, the channels are wide, diverse and miscellaneous, the product selectivity is rich and diverse, the industry competition is extremely fierce, the difficulty for new products to reach consumers is reduced, the production and supply chain are becoming more and more mature, and the iterative cost of new products is very low; As far as consumers are concerned, the willingness to adopt early adopters is getting stronger and stronger, the decision-making threshold is getting lower and lower, and people's preferences are becoming more and more layered.
6-9, candy, puffed food, biscuits, cakes and other small categories
The intergenerational replacement of consumers is obvious, and new consumers will naturally have their favorite brands. In the field of snacks, new brands such as nuts, roasted seeds and nuts, candied fruit and cooked halogen products have appeared in recent years, but many sub-categories such as candy, puffed food, biscuits and cakes still occupy the main market share of traditional brands in the past, so new brands will appear in these fields.
10, non-fried freeze-dried fruit and vegetable food
First, this kind of products will certainly be healthier than others; Second, fresh e-commerce has been doing badly because it is not standardized and loses money. According to statistics, the loss of fresh food from farm to supermarket is estimated to exceed 20%. However, if a processing factory is set up in the country of origin, there will be no loss of fresh food and it can be added to the nearby freeze-dried food; Third, the deep processing of products, usually accompanied by higher gross profit. So I judge that this kind of products will have development opportunities in 2020.
1 1, vegetable milk
Vegetable milk refers to a series of processed products such as beans and nuts. The idea that plant milk is healthier and more organic has been deeply rooted in people's hearts, and more and more consumers refuse milk for health and environmental reasons. Therefore, plant milk has certain advantages in some aspects, which can meet the needs of milk protein allergy, lactose intolerance, dietary taboos and other sub-populations, and it is likely to rise.
12, vegetable yogurt
From the product concept, plant yogurt is more in line with the current consumer demand for health; From the perspective of category development, plant yogurt, as a sub-category of yogurt, has good uniqueness; Judging from the development trend, the European and American markets have existed for many years, and they have also shown good growth in recent years. It is only a matter of time before they become popular in Asia. Plant yogurt is the product of structural adjustment of yogurt category. The addition of this new category is the power source to boost the growth of the whole yogurt category. From this perspective, the future of plant yogurt is worth looking forward to.
13, low-alcohol fruit wine such as plum wine
According to the data of the National Bureau of Statistics, the domestic sales of fruit wine (including dew wine) is 20156 billion yuan. Zou Zeng, China Fruit Wine Industry Research Center, said that in the next decade, the domestic industry scale will reach 654.38+000 billion output value. At present, consumers have changed, but there is no corresponding supply in the market. Low-alcohol fruit wine like plum wine may be a good supplement.
14, a new type of convenient fast food
Semi-finished dishes on Tmall increased by11%,and new convenient fast food such as self-heating hot pot increased by more than 50%. Lazy people support the real estate economy of 654.38 billion. Self-heating hot pot itself has the attribute of network celebrity, and it will naturally develop rapidly with the help of traffic bonus. At the same time, once consumers' demand for early adopters is released, their repurchase rate will be quite high.
15, eating alone
The pressure of modern people is very great, and at the same time, people's independence is gradually improved, and there is no anxiety of being alone. Therefore, food for one person is becoming more and more popular, and more consumers are beginning to enjoy the independence of diet and advocate the philosophy of single consumption? . According to the data of the Ministry of Civil Affairs, in 20 18, the single adult population in China has exceeded 200 million, and the adult population living alone has exceeded 77 million. Lonely economy was born to adapt to the change of population. Nowadays, more single people will form a lonely economy. Eating alone is undoubtedly a good incision.
16, artificial meat
According to OECD data, China's meat consumption reached 88.296 million tons in 20 18, exceeding the combined meat consumption of the European Union and the United States. As the country with the largest meat consumption in the world, there may be a shortage of meat products in China in the next few years. At the same time, the rise and sharp fluctuation of meat prices will also bring new opportunities to the industry. As early as 20 19, a large number of enterprises have started to enter the market, and I judge that the situation will be even hotter this year.
17, men's care products
The market scale of men's toiletries has reached 654.38+0.5 billion, and it is growing at an annual rate of 654.38+0.7%. Statistics show that the growth rate of male toiletries in these three years is higher than that of women. I think in this round of consumption upgrading, consumers' self-esteem is getting stronger and stronger. Delicate pig boy? There will be more and more. Although the base for men to buy toiletries is smaller than that for women, men are highly loyal to the brand, which will contain great dividends.
18. Sleeping water, but excluding Sleeping Oral Liquid (OTC).
This category is very new and may have great opportunities. First of all, people with insomnia and depression are growing at a high speed; Secondly, before the sleep-related drugs are OTC drugs, if there are consumer goods with the concept of sleep, the channels may spread more widely; In addition, such products can be targeted at sub-groups, and the initial brand ROI will be higher.
19, a functional drink for preventing myopia
Generally speaking, myopia can only be treated by physical therapy such as surgery. I'm not sure if this way of improving eyesight with drinks is effective, but I think there should be this kind of drink to relieve eye fatigue from the perspective of homology of medicine and food. Like New Hope Dairy, it has also introduced eye-protecting and eye-pleasing adolescent milk, aiming at the field of functional low-temperature milk. I think this may be a new business opportunity.
20. New health care brands
Now the post-90s and post-90s are facing all kinds of pressures, resulting in a deep sense of anxiety, which is getting more and more serious with the growth of age. At the same time, self-satisfied consumption is a new or semi-urgent demand at present, and health products with placebo effect have become new consumer goods to relieve anxiety. At present, there are relatively few brands of health care products on the market, but the diversified needs of users need more new solutions.
2 1, oral beauty anti-aging
Oral beauty is between ordinary skin care and professional medical beauty, which is in line with the external use of China consumers? Oral? Traditional ideas. According to the data shown in CBNData report, is the value economical? The consumption growth rate of oral beauty products in the past year is much higher than the average growth rate of skin care, cosmetics and other categories. Although China had related products as early as 1990s, I feel that with the awakening of individual consciousness in recent years, consumers' demand for oral beauty and anti-aging will show explosive growth.
22-23, anti-aging, longevity drugs
Longevity is an eternal theme pursued by human beings. Related products have appeared overseas, but only some rich people are taking them, because the annual cost is relatively high and it is not universal. People with a better economic foundation are more likely to accept it, and life expectancy cannot be measured by price. In my opinion, it is reasonable from the economic level, but it may need to be verified from the ethical level. Generally speaking, anti-aging and longevity drugs may become a new category and there will be some new opportunities.
24. Low-sugar and low-fat food
Health anxiety is heavy. It is said that 80% of the post-90s generation are afraid to read the physical examination report, which has also triggered new discoveries of health products. The data also shows that foods with short shelf life and low sugar and fat have increased by 72%.
25, clean the emulsion
With the upgrading of consumption, the materials of clothes purchased by consumers are more diversified, and the washing needs of different clothes are also different. The market value of the entire daily chemical industry is 300 billion, and detergent chemical is a category with high frequency, just need and high repurchase rate. Nearly 50% of the market is occupied by various small and medium-sized brands, and the market is scattered, giving entrepreneurs greater opportunities.
26.contact lenses
Here bread contains two opportunities. One is a transparent contact lens with power. At present, the population of myopia in China exceeds 600 million, and the number is on the rise. The love of beauty meets the needs of young people. Contact lens provides a buffer opportunity in surgery and frame glasses, but it requires higher professionalism and quality of products. The other part is cosmetic contact lenses without power. Although this is only a small market of 20 billion, its annual growth rate can reach 13.7%, and I think it may become a part of make-up in the future.
27. New brand of domestic skin care
In the long run, the cosmetics sector is an extremely high-quality track because the ceiling is high enough. At present, the industry directly benefits from the consumption upgrading of high-speed cities and the penetration improvement of low-speed cities, and the awakening of material consciousness in the Z era also promotes the development of the industry. In the past two years, local brands have gradually awakened? In the new economic environment of the Internet, a new wave of domestic products has been set off? The wave of traditional brands has released new vitality.
28. Own goods
The consumption of lazy houses has soared. According to the transaction data, the semi-finished food increased by11%,and the new convenient fast food such as self-heating hot pot increased by more than 50%, while the take-away industry of another colleague also increased significantly in the past two years. The number of users in this group is nearly 654.38 billion, and the house economy is being tapped by businesses.
29. Commodities with social attributes
Driven by social needs, it has become a post-90 s lifestyle to explode friends with new and exotic things. We should share food, play and even walk. This is the demand shared by the society in the new era. When eating has social attributes, cross-border goods such as white rabbit perfume and fried bag mask are highly sought after by young people, which also points out a direction for everyone to develop products and should be paid attention to.
30. Origin of agricultural products
In recent two or three years, agricultural products have also increased, mainly because people's pursuit of healthy food has increased. At the same time, it also broadens the world for college students' employment and entrepreneurship. Tens of millions of new farmers have promoted the development of local agriculture, which is a very good direction, a safe desktop and the pursuit of many people.
3 1, kitchen supplies
The kitchen is bigger than the bathroom and bigger than the bedroom. In the past, we often saw some entrepreneurial categories related to bedrooms, such as four sets of bedding. Now we find that the kitchen will be better in a certain space. Whether it is condiments, kitchen utensils or kitchen appliances, data analysis shows that there are obvious entrepreneurial opportunities and development space.
32. Small household appliances
Three years ago, the market of small household appliances was about 30 billion, or it was the era when razors accounted for 80% and hair dryers accounted for 10%. Now other types of small beauty appliances are developing at a high speed, with about 30 billion beauty instruments, of which cleaning accounts for 654.38+0.5 billion. The category of beauty instrument also goes deep into cleansing, firming, skin rejuvenation, blackhead removal, acne removal, face-lifting and so on. From the simplest face washer, it is deeply bound with high-frequency and high-consumption cosmetics consumables.
33. Head massager, shoulder and neck massager
I think these household medical care devices combined with health exercise will usher in a large-scale development in the next time. These young people are growing up slowly. They are Internet aborigines and heavy users of consumer electronics. And KEEP and other fitness software, massage equipment, etc. Has become a popular infrastructure. Therefore, based on these infrastructures, some intelligent massage physiotherapy instruments will have a great foundation.
34. 5G related consumer electronic products
Not only in 2020, I think the related consumer electronics of 5G will show an upward trend in the next three years. This is actually very clear. With the large-scale deployment of 5G networks, downstream consumer goods will also have update iterations, and there should be many opportunities.
New service category
35. Garden Hotel
In a metropolis full of cars, it is difficult for us to go to the so-called countryside? Life, so for travelers, a hotel with a beautiful garden is perfect. To this end, more and more hotels and resorts have begun to pay attention to the construction of garden-style hotels.
36. High-tech Spa Center
Some places abroad have introduced VR SPA equipment, which can manipulate people's five senses and massage their guests' brains? .
Customers will enter a virtual journey of about 20 to 80 minutes after bringing VR equipment, covering the nearest deep space, ocean or Zen garden, listening to the sound played by the equipment with their ears, smelling the smell released by the equipment with their noses, and feeling the simulated wind and temperature with their bodies. The equipment will monitor the respiratory heartbeat data in real time to ensure that the guests remain calm. When consumers have higher material requirements, these projects that provide better services will have a certain market.
37. Rural tourism model
In terms of policy, with the promotion of the national rural revitalization strategy, rural tourism has become one of the important modes of new rural construction. Moreover, compared with eating farmhouse meals, living in farmhouses and doing farm work in the past? Nowadays, the new comprehensive agricultural development project oriented to healthy and creative agriculture is more excellent in mode, and the yearning of urban people for the countryside is also conducive to and promotes the development of rural tourism.
38. Private tailor clothing service
Some groups like personalized customization, so there are private tailor-made clothes, such as cheongsam, Hanfu, especially Hanfu, and many young men and women born after 1995.
Cheongsam is mainly consumed by middle-aged women, who mostly pursue classical beauty and have certain consumption ability and desire; Hanfu is mainly a market for young people. A group of people who like Hanfu get together and have a special exchange circle. One is to advocate young people to pay attention to Hanfu culture, and the other is that Hanfu does have its unique design beauty. This market will gradually expand in the future.
Of course, the individual tailor industry can also serve enterprises, making cultural shirts, corporate clothing and so on. Generally speaking, such individuals do not need stores to tailor their clothes, and they can operate directly on the e-commerce platform, without rent pressure.
39. Dental related services
With the development of orthodontic technology, teeth have become a very hot entrepreneurial topic this year. The original orthodontics or dental care was medical-grade, but due to the promotion of technology, it is getting closer to consumer-grade, which has created many entrepreneurial opportunities for dental care and orthodontics. In addition, there are more than 1 100 million people who have potential needs for dental care and orthodontics, so more and more capital has begun to pay attention to dental-related entrepreneurship.
40. What are the market segments of the maternal and child market? service
The maternal and child industry has developed for 30 years and has entered a mature stage. When an industry reaches a mature stage, many sub-industries will be extended. In the past two years, various sub-forums held by China Children's Media, including China goat milk powder development forum, China complementary food development forum, China nutrition development forum, and washing and care industry seminar, have confirmed the above viewpoint.
Let's talk about positioning theory? Mr. Reese, the founding father of the country, also said that the driving force of business development is differentiation, which means the birth of new categories and new trends.
4 1, Smart Pension Service Platform
The change of population age structure has promoted the development of many industries, and the pension industry is one of them. The more aging a country is, the more likely it is that the pension industry will grow rapidly.
At present, under the background of China's old-age care model with home-based care as the main body, community as the support and institutions as the supplement, intelligent old-age care can build an information-based old-age care service system from the perspectives of remote monitoring, real-time positioning and unified platform information interaction through technical means to meet the modern, scientific and humanized old-age care needs of the elderly and families.
42. Pet door-to-door feeding service
The number of pet owners is increasing every year. Many practitioners and capitalists estimate that the current pet market is close to 200 billion yuan. And some busy pet owners have no time or ability to look after their pets, so pet custody has such business opportunities.
There is a home delivery service. Some owners worry that their pets can't adapt to the unfamiliar environment or the hygiene problems in the service shop, so they let the clerk feed them directly. Both parties will sign an agreement to ensure the quality and safety of services.
43. Garbage disposal services
Many people in big cities don't have the energy to do this, so they order directly online and let the garbage sorter come to the door to serve. Previously, this value-added service was launched on a takeaway platform.
Some people choose to buy intelligent garbage processors as supporting facilities for garbage sorting and collection. Just press the start button, you can disintegrate the garbage, clean and fast. For example, Yinglipu garbage disposal is a good choice.
44. Medical and beauty institutions
I have a group of beautiful alumni who have worked for N years. I saw with my own eyes the topics they discussed ranged from various skin care and beauty cosmetics to 20 19. Nowadays, many people think that medical beauty is more immediate and economical than skin care products. People's acceptance of medical beauty is getting higher and higher, and there is still a chance for medical beauty institutions to develop in 2020.
45. Medical beauty insurance
Now consumers mainly go to public hospitals to do projects with relatively high safety factors. However, it is undeniable that for a long time in the past, consumers ignored the medical attributes of medical beauty, and some medical institutions also deliberately ignored it, resulting in frequent industrial accidents. Therefore, medical beauty insurance can add a layer of protection for consumers, which has high social and commercial value. The industry needs this link. In 2020, the medical and beauty industry will become more and more rational, and there will be opportunities to grow and develop in this area.
entertainment industry
46. Wenchuang IP derivatives
The brand effect of the Forbidden City IP sets a good example for Wenchuang IP products. Plus the national tide that has blown up in recent years. It also allows the market to find the popular elements that young consumers pay attention to.
In the past, the sales channels of cultural and creative products were mainly works of art, museums and exhibitions, and many tourist attractions and shopping malls also sold them. But in order to develop better, we need to expand its sales channels and jump out of the traditional concept.
47. Short video track upstream and downstream supply chain
The law is obvious. If a track is very popular and proved to have a bonus, then its infrastructure around the upstream and downstream of the industrial chain will be quickly supplemented, and then some new brands will appear in it.
48. Video content creation
The investment in the field of graphics and text has increased a lot, and it is already vying for territory, but the video field has not solidified.
In 2020, the popularity of 5G will be even greater, and the demand for 4K HD video, VLog video and one-minute video may continue to explode, leaving many opportunities for content entrepreneurs.
49. Virtual idols and virtual partners
We pay attention to virtual idols and virtual companions, which is a very interesting trajectory. Tianyi Luo, who voted before, once held a concert of 20,000 people with Lang Lang in the Mercedes Center, which was basically packed. Many viewers are only children. Although there is no real partner, there is a virtual partner.
50. Cloud games
This will be a huge change for game development and gameplay. Now, artistic and gameplay innovations that cannot be achieved on mobile phones can be achieved in the cloud. At that time, there was no need for high-end graphics cards. Now PC games play overseas masterpieces, because the graphics card is not good, so I can't play it. This problem does not exist in future cloud games.
Not only that, with the support of cloud technology, the distribution mode of the game has been subverted, the distribution channels will be further broadened and diversified, the marketing focus will shift to the improvement of exposure, and the star effect will begin to weaken.
Choose the project that suits you. If you are still confused, please calm down and do something seriously. Digging deep in a vertical field will surely create a world of your own. Come on!