How to write the offline push activity plan? Offline push can achieve innovation, promotion, drainage, brand promotion and other purposes. Offline push includes but not limited to sending orders, placards, sweeping the building, inserting cars, and meeting strangers. Let's take a look at how to write the offline push activity plan.

Offline push activity plan 1 How to write 1. Push preparation

Preparation tools: gifts, tables and chairs, special vests, leaflets, booths, etc.

First of all, we should choose practical small gifts, such as laundry detergent, toothpaste, tooth cups, toothbrushes, paper towels, garbage bags, environmental protection bags and other things that everyone will use on weekdays, and we will also spend money to buy products ourselves. Customers will not refuse to send such products.

Besides, you can choose a satisfactory gift. For example, many merchants now choose to put coupons in red envelopes when pushing. Few people will refuse this form of promotion. Users will definitely not throw away the red envelope immediately, but will open it and want to know what is inside, which directly achieves the purpose of secondary publicity.

For children, you can choose balloons, windmills, flashing balls and so on. Children like it, and parents will definitely not refuse.

Gifts should be displayed much more to show your credit. If you want others to believe you, you are half successful. The eye-catching position on the booth, with vest, attracts more people to watch.

Second, push personnel

Everyone has the psychology of loving beauty, so we'd better choose some handsome and beautiful little brothers and sisters. Imagine, do you have the heart to refuse a person who looks so good to talk to you?

Ground pushers should be trained in advance. When the ground pushers are officially employed, don't forget to let them wear uniform work clothes and bring their badges, work permits and hats. This will enhance the professionalism of the team.

Third, cooperation between land and pushers.

1, property cooperation

If you want to push the land in the city, you can't get around the magical organization of property. Especially in high-end residential areas, you must swipe your card when you enter the door, and the property will never let irrelevant personnel enter the community. Therefore, the best way for us to push the land in these places is to engage in activities with the property. Because the property is very familiar with the situation of the community, the residents of the community also trust the property. At this time, we will push it through the turntable, lottery, attention to WeChat, coupons, gifts, etc. The conversion rate will be high.

2. Cross-border cooperation

Don't forget the nearby commercial buildings and institutions after the community is destroyed. Generally, the properties in commercial buildings and government offices are willing to "seek benefits" for people in commercial buildings, and they will also prepare gifts and activities to make everyone have fun during holidays, so we can also choose to cooperate with the properties in commercial buildings across borders. For example, some large commercial buildings generally have specialized investment personnel, and there are also many cross-industry cooperation groups in mobile phones. At this time, you can contact some merchants and enter the mall together for promotion.

The most important thing is that the promotion of "more people" can also create momentum. At that time, you didn't need publicity at all. Just put the stall over there at noon and after work at night, and the crowd will automatically gather around and ask for your publicity materials.

Most first-tier cities and a few second-tier cities are hard to find and strictly managed. It depends on the individual, and no one knows. If there is, you can only go to the suburbs. Generally, third-and fourth-tier cities choose crowded places, or night markets, where it is lively.

How to write offline push activity plan 2? First, the purpose of pushing.

Training institutions can achieve the purpose of innovation, promotion, drainage and brand promotion through local promotion activities. Different activities have different plans. Therefore, training institutions need to first determine the purpose of local promotion activities when writing the implementation plan of local promotion.

Second, the way to push

After the push purpose is determined, the organization should consider what kind of push method to choose to achieve the push purpose. Pushing includes but is not limited to giving orders, placarding, sweeping the building, inserting cars and meeting strangers. The specific form will depend on the actual situation of the organization.

Third, the detailed rules for land promotion.

After selecting the push mode, the training institution needs to consider the details of the push activity.

As for the detailed rules of ground pushing activities, it mainly starts from the following aspects: (1) ground pushing bill of materials; Budget; Choose the main areas of different propaganda methods; Division of key markets, personnel arrangement details, dispatch related details (stationing, placarding, etc. ).

After sorting out the details of the push activity, it is necessary to expand several aspects involved and fill in its contents. Take the bill of materials and budget as an example:

1. Push the BOM. According to different publicity methods, list the materials to be used one by one.

For example, the information needed for station publicity includes: information desk (indicating the size and type), X-frame, banner, small gift (according to the needs and preferences of parents and students), service card, push box, camera, questionnaire, etc.

2. Budget. According to the activity budget provided by the company, the possible expenses of each promotion activity are listed, including single-page production expenses, promotion expenses, small gift expenses, etc. , should be clearly listed.

Fourth, key markets.

Everything must have a master, and there must be a time. You must not grab your eyebrows and beard, and the same is true for pushing activities. Only by focusing on Sanda can miracles occur. Therefore, according to the courses promoted by this activity, we should divide the market where the target parents are concentrated and adopt different strategies to capture them.

Verb (abbreviation of verb) personnel arrangement

In terms of personnel arrangement, we can start with personnel composition and staffing. The personnel composition can be considered from these aspects: how many people are in each project department; How many people are sent by the head office; How many people need to be recruited part-time, etc. As for staffing, we need to consider what kind of logic is used to string the people involved in the whole activity so that the activity can be carried out in an orderly manner. For example, how many push groups are set, who will be responsible for the push groups, the distribution of people or the distribution of people on the site, and so on.

Detailed rules of intransitive verb activity

After the key factors such as budget, materials, personnel and region in the local promotion plan are determined, we should also consider the details that need to be paid attention to in the specific promotion methods. Taking scheduling as an example, the relevant rules can be started from the following four aspects: the amount of tasks scheduled; Working time arrangement; Sending a single voice; Precautions.

1. Assign tasks. It is necessary to specify the number of dispatches, service cards, building cleaning scope, orders received and other indicators that a staff member needs to complete every week.

2. Work schedule. Need to be clear about the time and place, how many pages to complete, how many questionnaires to recycle, etc.

3. send bills. The bill delivery personnel directly deal with parents, and their words and deeds and image temperament all represent the image of the training school. Therefore, when writing and pushing the activity plan, we should make a professional compilation of the delivery skills. When issuing the bill, it should be distributed in a targeted manner to avoid disorderly distribution. Communicate with customers in polite language when sending orders, and don't be shy and bold to tell the highlights of the project, instead of simply sending orders to robots;

4. Precautions. Be good at observing when issuing bills, walk around and distribute them in time, and don't stand still in one place, waiting for customers to come to your door; If the intact materials thrown on the ground by customers are not trampled by others, they should be recycled and redistributed; If you get dirty, pick it up and throw it in the nearest trash can.

How to write the offline push activity plan? What are the forms of offline promotion activities?

1. Be sure to put the URL on the letterhead, business card and signature document of the e-mail. So that potential visitors can see it.

2. If your employees wear uniforms, print the website so that your customers can see the mobile advertisements on your website.

3. Print the website on the promotional items such as cups, T-shirts and key chains that you give away. This is a good way to remind people to visit your website every day.

4. Make sure that your website is included in the news newsletter you send to news writers. Because it is convenient, they may write your company in the article.

Don't forget to put your website in your yellow pages advertisement, which is where people look every day.

6. Does your company have a car? Make sure your URL is printed on the side of the car or truck that transports the product.

7. Print the website address at the bottom of every page of the product catalog so that customers can easily visit your website.

8. The traditional way is passive promotion, while the active offline promotion is the real deeper interaction with the audience. Its methods include: creating topic-based (such as an aerial dinner hosted by a real estate developer, etc.). ) and strengthen the brand base.

offline promotion

In the new ecological environment of internet plus, marketing activities are increasingly loved by enterprises. Offline promotion is a closed loop of marketing activities under the mobile Internet environment, and the effect of offline promotion directly determines the final actual effect of the whole marketing scheme.

Offline promotion activities will make the website truly become a platform for publishing information and a convenient and quick tool for communicating information and emotions.

Holding a successful offline activity can have various effects, gather users in a short time, and realize further communication and contact between netizens and websites. At the same time, with the expansion of promotional activities, media follow-up reports can be used to expand public concern, form communication, continuously enhance the theme of the activity and the popularity of the website, and increase diffusion marketing channels.

In short, offline promotion can not only improve the direct traffic of the website, but also be a way to promote corporate brands. Only by combining offline and online promotion can we give full play to the greatest advantages of corporate advertising.