Headquartered in Jinjiang, China, Xidelong Group mainly adopts the franchise mode. Xidelong has established a huge supply chain management system and distribution and retail network in China. By the end of 20 13, the company's retail network covers 28 provinces and cities across the country and has thousands of retail stores.
Xidelong brand has jurisdiction over blue label fashion and leisure brand line and orange label sports and leisure national fitness brand line.
Blue label is the brand line of Xidelong's fashion and leisure. Products are mainly fashion and leisure products, and the core consumers are young consumers aged 25-40. Products mainly include "Sailing, American, City" and other series, classic American, a new interpretation of the city, sailing and other lifestyles. Its concept of parity and fashion operates in a fast and fashionable brand plus retail management mode; Leading the consumer market with diversified product series, outstanding design and excellent quality.
Orange label is a brand line of Xidelong sports and leisure, which was founded in 1992. Committed to the development of national fitness activities, focusing on sports and leisure products, providing all kinds of sports shoes, sportswear, accessories and so on. For domestic consumers who love sports. Mainly based on the O2O operation mode, it realizes the integration of online and offline experiential sales and provides consumers with high-quality and convenient product and service experience. In the future, it will be extended to children's sports and leisure product lines to fully meet the needs of national fitness, teenagers and more people who like sports.
In 2004 and 2005, Xidelong successively won the honors of national inspection-free products, China well-known trademarks and China famous brands, and quickly became a leader in the industry. On June 5438+ 10, 2009, Xidelong was successfully listed on Nasdaq (stock code: EDS).