Little red book software is used to choose good things and shop, which is quite easy to use. Little Red Book is a lifestyle platform and the entrance of consumption decision. In the Xiaohongshu community, users record the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu accurately and efficiently matches massive information and people through machine learning.

Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumer experience and lifestyle.

Characteristics of Little Red Book

The most active type of Xiaohongshu app is beauty and skin care, in addition to fitness and audio-visual videos. The vast majority of customers are common after 90, generally speaking, they are around 20-32 years old, and the service platform group is mainly younger. Now the vast majority of post-90s have entered the post, so they have certain spending power.

There is no better way to improve the conversion rate than the word-of-mouth of real users, just as users will definitely read user comments before buying things in Taobao. Xiaohongshu has a real user word-of-mouth sharing community, and the whole community is a huge user word-of-mouth database.

The community of Xiaohongshu has accumulated a lot of consumer reputation, just like millions of users find and share good things from all over the world on this platform. In addition, users' browsing, liking and collecting will generate a lot of underlying data. Through these data, Xiaohongshu can accurately analyze the needs of users and ensure that the purchased goods are highly respected by users.

The above contents refer to Baidu Encyclopedia-Little Red Book.