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Five selected company marketing work plans.
Encyclopedia of excellent marketing activity plans
3 Personal plan for marketing work
Model essay on marketing work plan
3 marketing work plan
Model essay on marketing activity plan 1
boundary
With the revival of traditional culture in China, a large number of classical literary works have emerged in various publishing houses. Hebei University Press has also published many such books, which are required reading books for middle school students. In my opinion, not only middle school students, but also intellectuals should understand history and tradition.
First, the planning purpose of this case
Let more people begin to understand the traditional literature of China, and let the classical literature of China have a long history. Of course, if you want to stand out among many similar books, you must seek a breakthrough in traditional marketing, seek development in the Internet economy, build a brand in cross-media competition, and find good opportunities in online marketing. The marketing plan will include various channels to promote books in various ways. In this case, we will establish our own brand of Hebei University in various ways, so that readers can buy comfortable books, read them with confidence, and provide services for readers as much as possible.
Second, the current marketing environment analysis
1, market environment analysis
At present, the combination of traditional marketing and network marketing should be adopted as the main marketing method, so as to complement each other and get better development.
2. Product analysis
As a regular publishing house, Hebei University Press has a regular and stable supply channel, so we can always guarantee that the books sold are genuine books. Moreover, in order to ensure the quality of books and let consumers buy our books with confidence, we guarantee that all books will be refunded in full if there are any problems, and we apologize. Our bookstore "Xinhua Bookstore" is an official bookstore, with all kinds of books, which can provide readers with the books they need to some extent.
3. Consumer analysis
This series is mainly aimed at Chinese classical literature masterpieces created by intellectuals, middle school students and college students. It is to let it accept fresh knowledge and let our traditional culture be passed down from generation to generation.
Third, the specific marketing plan
1, publicity strategy
(1) Online publicity.
First, establish a website for publicity and consultation, and promote sales on the website. Publish new book information, reading guide, online book purchase guide, valuable opinion message board and other sections on the website, and hope readers can actively buy books and support our books.
Second, blog marketing. Blog of book planning. We can interpret social hot issues, publish some novel and unique views, and draw closer the relationship with readers.
(2) TV publicity.
First, release news in the form of media propaganda.
Second, combined with TV series, by introducing "prize-winning quiz" and "prize-winning interaction", consumers are encouraged to buy books.
(3) Lecture publicity.
Give lectures at school and publicize China's traditional classics. To some extent, it stimulates the desire of middle school students to read famous books, and then stimulates them to buy books.
(4) advertising.
Use traditional "print advertisements" to promote books.
(5) Book display.
Show books in crowded places, especially schools.
2. Quality assurance.
(1) book quality.
(2) Make beautiful bookmarks. Of course, a bookmark is also an advertisement, which can be an advertisement of a certain commodity.
3. Promotion means.
(1) Prize-winning quiz, prize-winning interaction, etc. Combine TV dramas and advertisements to promote consumers to buy books in the form of "prize quiz" and "prize interaction".
(2) Establish a consumer personal information database. Stimulate consumers' next consumption by sending vouchers and implementing points system. You can also give small gifts regularly to establish a good relationship with consumers. And keep in touch with customers regularly.
(3) Selling some books at a discount to achieve a win-win situation.
Fourth, the implementation plan
In the implementation of the plan, we should gradually improve and strengthen management. We should correct our mistakes in time, so our editors and relevant marketers have great responsibilities.
Model essay on marketing activity plan II
First, the purpose of the activity: through the Spring Festival promotion, complete the Spring Festival sales task set by the company.
Second, the theme of the event: "Welcome the Spring Festival, send tea gifts"
Three. Activity time: 65438+1October18-February 13, 20 _.
Four. Location: Company's direct stores, stores and national franchisees.
5. Sales target: distribution department 4 million; Direct store 3 million.
Activity of intransitive verbs
1, Spring Festival gift
Tieguanyin, Dahongpao, black tea, white tea and refreshments are mainly developed, and ***5 categories 1 1 gift sets are as follows:
Tieguanyin series "Hongyun M 1050" (suggested retail price 1380 yuan+box).
"Teana M900" (suggested retail price 720 yuan+box).
"Jiuxiang" M850 (suggested retail price 560 yuan+box).
"Meiyin T25" (suggested retail price 350 yuan+box).
"Fu Zun" of Dahongpao series (suggested retail price 1200 yuan+box).
Drunk Red Robe (suggested retail price 800 yuan+box).
"Magenta" of black tea series (suggested retail price 700 yuan+box).
"Romanesque" (suggested retail price 460 yuan+box).
White Rose of White Tea Series (suggested retail price of 600 yuan+box).
"Crescent White" (suggested retail price 300 yuan+box).
"_ _ _ Fu Gui Li Bao" (mainly refreshments, suggested retail price 180 yuan).
2. Promote new products
The new promotional products are mainly the existing tea sets and refreshments in stock, which are recombined according to the sex price. Three models have been developed, namely:
Blessing the Five Tigers (suggested retail price is between 300 and 500 yuan).
"five blessings" (suggested retail price 100-300 yuan)
"Fule Tao Tao" (suggested retail price 100 yuan or less)
Execute instructions:
(1) The design style of the Spring Festival gift dress is mainly red and gold, highlighting the visual level, artistic perception and festive celebration.
(2) The packaging of new promotional products is mainly made of ordinary materials, and the design style is mainly based on traditional festivals in China.
(3) Spring Festival gifts and new promotional items must be put on the shelves on June 20th _ _ 65438+ 10/.
(4) Each store of Spring Festival gifts and new promotional items needs to set up a gift area and a special price area for centralized display and sales.
(5) All relevant departments must reasonably grasp the time schedule, successfully complete the design, production, assembly and distribution, and ensure the normal progress of activities.
(6) The ordering time of all the above new products starts from the beginning of 65438+1October, 20__, and ends on 65438+1October 30th.
3. Promotion activities
(1) Gift delivery: During the event, the first three customers who come to the store every day will receive a "small gift for the Year of the Tiger". The quantity is limited while stocks last.
(2) Family feedback: During the activity, customers will spend the whole audience at one time:
A, 800 yuan arrived, and 380 yuan sent a piece of purple sand with the value of "appreciating the ancient meaning".
B, over 2500 yuan, give a piece of purple sand worth 800 yuan.
C, over 5,800 yuan, give a piece of "Today's Full House" purple sand worth 1600 yuan.
D, when the price reaches 10000 yuan, send a piece of purple sand worth 2800 yuan.
Execute instructions:
(1) The above gifts must be printed with the company logo, which is exquisite in appearance and connotative to stimulate customers' consumption upgrade.
(2) "Small gifts for the Year of the Tiger" and "appreciating the ancient meaning" purple sand need to be made into small packages for the Year of the Tiger.
(3) The purple sand of "Yuhu Tea Rhyme" and "Yuzunming Pot" should be equipped with corresponding certificates and handbags.
(4) The "Golden Palace" purple sand needs to design the corresponding packaging box.
(5) Consumers who are not independent brands of the Company do not enjoy the above gifts.
4. Franchise store support
(1) Promotional product support:
A. Franchisees issue 1 set of promotional items, with a one-time order of more than 20,000 yuan, 2 sets of 40,000 yuan, based on 20,000 yuan, and so on.
B. Each store will distribute 50 "small gifts for the Year of the Tiger", and the rest will be purchased from the company by franchisees.
(2) Support for advertising products:
A. Two posters in the store are distributed in all stores.
B, each store sends out 20 flags.
C. Each store distributes 200 leaflets.
execution instruction
(1) The 1 set of promotional products distributed by franchisees includes four pieces, namely 1 piece of appreciating ancient purple sand, 65,438 pieces of imperial tea rhyme, 65,438 pieces of golden palace and 65,438 pieces of imperial purple sand. More franchisees need to buy from the company.
(2) The final interpretation right of this activity belongs to the Operation Department.
Seven, publicity methods
1, printed publicity
(1) mainly includes in-store posters, flags and leaflets.
(2) Printing 300 posters, 3,000 banners and 20,000 leaflets.
2. Online publicity
(1) The company's website and online shopping mall set up a special promotion area for the Spring Festival, uploading promotional activities and comprehensively displaying all gifts.
(2) The company's website and the homepage of the online mall make flash pictures for Spring Festival promotion and link them to the promotion area.
3. Mass SMS sending: During the event, Internet companies sent 500,000 promotional SMS messages for the Spring Festival three times.
Eight. Implementation of activities
1. After receiving the plan, each department head will submit the specific implementation plan and detailed rules related to the work of the department to the company leaders in concise written form within two days before implementation. All work must be ready before February 3, 20091day. Any unreasonable delay affecting the overall process of the activity will be handled in accordance with the relevant regulations of the company.
2. During the activity, all the shop assistants were neatly dressed, full of energy and smiling to welcome guests.
3. During the activity, every store will hold tea performances, visitors' tasting, promotion introduction, gift promotion, new product recommendation and other activities every day.
During the activity, every shop hangs Chinese knots to decorate the festive atmosphere.
5. During the activity, the personnel administrative department should do a good job in logistics support.
6. The financial department should establish control measures and special account summary for various promotional activities to provide data support for future promotional activities.
7. During the activity, all departments should actively cooperate with each other, support each other, and go all out to achieve the sales target for the Spring Festival.
Model essay on marketing activity plan 3
I. Purpose and significance of the activity
Mid-Autumn Festival is a traditional festival of the Chinese nation, which conveys the profound culture of the nation and embodies people's beautiful feelings. On the night of Mid-Autumn Festival, the bright moon is in the sky, and the glory is scattered all over the earth, which is the time to enjoy the moon.
With the approach of the Mid-Autumn Festival in 20__, Shapotou, together with seven scenic spots, such as Danxia Mountain in Guangdong and Huashan Mountain in Shaanxi, was recommended by senior travelers as "the Seven Holy Places to Enjoy the Moon in China". In order to successfully implant this network event into the sales market, Shapotou's brand awareness and market influence are used to create a tourism brand of "Moon Watching in the Desert", so that tourists who come to Shapotou can stay in the silent Tengger Desert, eat moon cakes, barbecue, taste good wine and experience "a bright moon hanging overhead, only watching the vast and ethereal Milky Way …". The scenic spot has planned a series of themed marketing activities, and launched a Mid-Autumn Festival consumption package integrating project entertainment, accommodation, catering and leisure, which has set off a "Mid-Autumn Festival" participation upsurge, driven the consumption enthusiasm of tourists from this city and other places, warmed up the momentum for the "blowout" of the tourism market in the Eleventh Golden Week, and further established Shapotou leisure and holiday tourism brand.
Second, the theme of the event:
Dream of Tengger singer, romantic mid-autumn night.
Third, the activity time:
22-24 September 2000
Four. Location:
castles in the air
Verb (abbreviation for verb) Number and scale of participants:
50- 100 people
Six, organizational leadership:
(omitted)
Seven. Activities:
1. Hold a bar performance, and invite 2-3 local central defenders to sing passionately.
2, karaoke star show.
3. Look at the moon in the sky tower.
4. Bar masquerade.
5. Enjoy the dazzling desert fireworks.
6. Midnight Romantic Cinema (classic movies are continuously shown all night).
7. A lucky draw will be held at the event site, and the winner will receive a beautiful gift.
Eight, product planning
80 yuan Package (1 person):
Including a cold meal, a fruit bowl, a moon cake, a bundle of home-brewed dark beer, sightseeing bus in the scenic spot, shuttle bus or go on road trip bus (a mirage-a shuttle bus for people coming and going in the desert), drinks and barbecue are counted separately.
680 yuan Package (2 persons):
Including desert hotel (sand view room, sky view room, bathing starry sky room) for one night (including breakfast), sightseeing bus round trip, camel round trip, sand surfing, enjoy 80 yuan package; Drinks and barbecues are extra.
Visitors who stay in the desert hotel on the day of the event (those who have not purchased the package) can enjoy a 30% discount on the hotel and give breakfast.
Nine. Activity promotion
(1) Ticket sales
1. Door-to-door sales. The staff of the scenic spot will come to sell the package.
2. For scenic spot sales, the reception department is responsible for packaging sales.
3. Travel Agency Sales: Shapotou Travel Agency is an active ticketing agency (for every ticket sold, the travel agency will commission 65438+ 00% of the face value).
(2) Promotion of activities
1. Place billboards at the entrance of the scenic spot (advertisements are mainly in the form of inkjet and banners).
2. The subtitles of Zhongwei TV Station were broadcast for 6 days, three times a day in prime time, and Zhongwei Daily published three quarters of red advertisements.
3. Mass SMS (target customer group: 1000).
4. Set cursor advertisements on the homepage of Shapotou website and adventure club website, introduce the activity time, and set up a special publicity page for the activity.
5. Print 1000 leaflets on Mid-Autumn Festival activities.
X. atmosphere building
1. Banners and lanterns are hung in front of the scenic spot and the desert bar, and inkjet display boards are placed at the entrance, battery car and mirage.
2. The desert bar is hung with "Mid-Autumn Festival, National Day" POP advertisements and balloons. There are also 20 lanterns hanging on the outdoor eaves of bars and restaurants.
There is an arch and two Chinese columns in front of the desert bar.
4. The bonfire performance stage is equipped with speakers and lights.
5. Two refracting telescopes with a diameter of120mm are placed in Guan Hai Building.
XI。 Activity budget
(omitted)
Model essay on marketing activity plan 4
First, the purpose of network marketing planning
It is necessary to establish a clear view of the goals and objectives to be achieved in marketing planning, as the driving force for the implementation of this planning or to emphasize the significance of its implementation, so as to require all employees to unify their thinking, coordinate their actions, and work together with Qi Xin to ensure the high-quality completion of the planning.
There are many problems in enterprise marketing, but in a word, there are only seven aspects:
At the beginning of the business, there is no systematic network marketing plan, so it is necessary to plan a network marketing plan according to the market characteristics.
With the development of enterprises, the original network marketing scheme has not adapted to the new situation, and it is necessary to redesign a new network marketing planning scheme.
Enterprises need to adjust their network marketing strategies accordingly to reform their business direction.
There are serious mistakes in the original enterprise network marketing scheme, which can no longer be used as the enterprise network marketing scheme.
The market situation has changed, and the original network marketing scheme has not adapted to the changed market.
Under the overall network marketing scheme, enterprises need to design new phased schemes in different time periods according to market characteristics and market changes.
When launching a new product, design a unique network marketing plan for the product.
Second, the analysis of the network marketing environment
Analysis of external environment of industry
Analysis of Political Environment and Economic Environment
Industry internal environment analysis
Consumer demand analysis, web page analysis
Third, the goal of network marketing
The goal of network marketing is the specific goal that the company will achieve on the basis of the above objectives and tasks, that is, in the process of implementing the network marketing plan, the economic benefit goal to be achieved is the total sales volume of _× 10000 pieces and the estimated gross profit of _× 10000 yuan, so as to achieve market share.
Fourth, the specific network marketing program.
When writing a specific network marketing plan, the following points should be considered:
1, web analytics, mainly including: website traffic analysis, website page analysis, website application technology and design analysis, network marketing basic analysis, website operation analysis, etc.
2. Website optimization, mainly including website structure optimization, webpage label optimization, webpage weight reduction and compression, hyperlink optimization and page content optimization.
3. Website promotion, mainly including: search engine ranking, related link exchange and online advertising.
How to advertise verbs (short for verb)
1) principle:
(1) Obey the company's overall marketing strategy, establish the product image, and pay attention to establish the company image at the same time.
(2) Long-term: the individuality of advertising products should not be changed, but should be multifunctional. Consumers will not know about the products, but they will make their old customers feel strange. Therefore, it is necessary to put consistent advertisements in a certain period of time.
③ Summary: While choosing diversified advertising media, we should pay attention to the ways with good publicity effect.
(4) Cooperate with regular promotion activities from time to time, seize the appropriate opportunity, and carry out them flexibly at the right time, such as major holidays and commemorative activities of the company.
2) The implementation steps can be as follows:
(1) product image advertising in the early planning period.
(2) After the sale, timely launch the advertisement of wanted agent.
(3) put promotional advertisements before holidays and major events.
④ Seize the opportunity to conduct public relations activities and reach out to consumers.
⑤ Make active use of news media, be good at creating and using news events, and improve the popularity of enterprise products.
According to the characteristics of each time period in the planning period, write the network marketing plan and launch various specific action plans. The action plan should be detailed, comprehensive, operational and flexible. We should also consider the cost, do what we can, and try our best to achieve good results at a lower cost. Pay special attention to the marketing focus of seasonal products in off-season and peak season, and seize the marketing advantage in peak season.
Model essay on marketing activity scheme 5
I. Brief introduction of the cooperative unit
not have
Second, the purpose of the activity
For the purpose of attracting customers, interact with community customers, create and feel the community culture of the project, drive new and old customers, improve the popularity of our community bank, attract the attention of customer groups, and expand the influence and popularity of community banks.
Three. Main points of activities
1. Activity content
1) somatosensory games attract attention.
In order to attract new and old customers to understand our community bank and enter our community bank, this competition was specially held and achieved remarkable results. Arrange a fixed period of time every week to have an interactive project of somatosensory games in front of our community bank (or within our ability). The content of this game is novel and exquisite, and it also has the effect of national fitness, which will definitely attract customers passing by, and these customers who stop must have the customer groups that our bank is looking for. In addition, customers who participate in somatosensory interactive games need to sign their names in the activity participation details register and leave their phone numbers as the source of customer information of our bank.
2) When customers attract people to a certain scale, you can continue to answer questions with prizes.
Visiting customers can not only experience the fun of somatosensory games, but also participate in the award-winning feedback of answering questions, and the publicity will certainly achieve the expected results.
Exchange topic suggestions
Suggestions for answering questions are as follows:
1. When was the bank established?
2. What is the bank's business philosophy?
3. What are the product specifications of the bank's wealth management products? Questions can be selected according to customer needs.
3. Publicity methods
(1) Put campaign advertisements in newspaper boxes in communities around community banks.
(2) Posting advertisements for marketing activities on elevators and bulletin boards in communities around community banks.
(3) Promote activity information through WeChat.
4. Activity feedback and tracking sales actions
On-site personnel will analyze the situation of customers' answers according to the development of activities and provide targeted services to customers. For customers who participate in the game interaction, after the game is over, they will conduct targeted in-depth excavation.
Fourth, the target customer organization.
1. Target customers
Target customers include: visiting customers in the communities around the community bank who come here through publicity, and customers who always bring new customers on the same day.
2. Customer organization
The new and old customers who came to visit our bank that day were guided by the receptionist after a brief understanding, and the consulting customers were taken to the consulting area, and the customers who participated in the game were taken to the game area for registration. After the game starts, the fixed staff will inform the game mode and precautions, and then start interactive games and quick answer games. Customers who correctly answer our questions will be given exclusive souvenirs from Bohai Bank.
Verb (abbreviation for verb) arrangement of time and place
1. time
You can use the holidays or statutory rest days after the opening of community banks.
Step 2: Location
In front of our community bank (or within our ability)
Budget of intransitive verbs (please list name, unit price, quantity, total price, etc. Details of each expense)
_BO_360 somatosensory game 1 3000 yuan.
Souvenir 100 0-500 yuan (you can use our existing cups or something else).
1 flat screen TV 3000 yuan (community banks should have this equipment)
Seven, the expected effect analysis
1. The expected business volume brought by this activity.
The business volume can't be guaranteed, and the popularity will definitely increase.
2. The expected impact of this activity.
The expected impact left a deep impression on customers. At the same time, with the sales of wealth management and savings products, the deposits and business volume of outlets increased greatly.
Eight. Personnel arrangement and responsibilities
1. event planning: 2 people.
Responsibilities: Arrange on-site partition to receive customers and equipment debugging and other process distribution.
2. Activity coordinator: 3 people
Responsibilities: receive visiting customers and do a good job in publicity and explanation.
3. Person in charge of the event site: 1.
Responsibilities: Responsible for all the details of the day's activities.
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