Even if e-commerce seems to be developing more rapidly now, its relative advantages will shrink one day-we have a large number of elderly people, consumers who are keen on "experience" and the government that supports the development of the real economy ... The market is big enough to accommodate the simultaneous development of e-commerce and physical stores.
The data shows that in 2008, the scale of online shopping transactions in China exceeded 1000 billion. If we take this time node as a milestone, by 202 1, the "battle" between e-commerce and physical stores has gone through 10 years. If you ask today: What physical industries are irreplaceable by e-commerce? Then the answer will be interesting. After all, the physical industry that survives in the fierce competition of e-commerce will surely have more vitality.
Let's take a look at friends from all walks of life such as catering, building materials, express delivery and hairdressing. What conclusions have been drawn from years of observation on life and work in the shop-seeking tribe of 58 stores?
1
Door and window industry
@ Heiwaer Orange
From Chengdu, Sichuan, door and window industry.
Every household needs doors and windows. With the increasing demand, the cost of buying doors and windows will be higher and higher.
After the epidemic, many construction sites need a lot of goods to resume work. However, due to the insufficient supply of raw materials, the cost will increase and the labor wage will also increase. Therefore, customers who buy doors and windows at home will have higher expenses than before.
Some people say it's cheaper to buy online? It is already the era of internet economy, and the cost of management and control is there. How can it be cheap? Everyone should believe that no one will do profiteering business now, because the era of profiteering has passed.
And buying doors and windows in China is not like buying other products. Domestic doors and windows are all customized products, which need on-site measurement to produce, and the measurement also needs professionals. Because doors and windows can't be returned, they are customized products, so you need to choose a good quality door and window shop carefully, so the door and window shop will never disappear. ...
2
catering industry
"The catering industry is the industry that is least likely to be eliminated by e-commerce."
@ 20 18
From Hangzhou, Zhejiang, the hotel industry.
My friends, I think the industry that cannot be eliminated by e-commerce should be the catering industry. Although the catering industry can now deliver goods to the door through those e-commerce, it is ultimately inseparable from the restaurant to make these foods well. Moreover, the diet needs fresh finished products-the freshly baked food can't be kept in vacuum for a long time like other products, and it must be freshly baked and delivered, which will affect the delicious effect of the food for a long time.
In addition, I think many restaurants are changing now, but the change is not big, only a little different from before. In the past, customers came directly to the store to eat. We just prepared the table and let the customers eat well. After the customer has finished eating, he pays and leaves, and the order is completed.
But it's different now. Now the store is cooking, and the third party helps us deliver the dishes to the guests' homes or places designated by the guests. When a guest enjoys a good meal, his meal fee is transferred to a middleman, who then calls the money to the store.
Then there is an extra middleman in this order. What are the advantages and disadvantages of more middlemen?
The advantage is that the seller does not need to face the buyer directly. If there is a dispute, there is a middleman to help the buyer and seller deal with it. The middleman also became the referee. The downside is that middlemen also have to take money. In this case, the seller's profit is reduced again. While reducing profits, sellers will only lower costs in disguise, lower the quality of food and achieve a profit balance. So now the takeaway is getting worse and worse. I hope if you have time, you should try to go to a restaurant and order your own food. Only by going to physical stores more can we eat better food.
"It's not a barbecue, it's a pleasant environment."
@ Naranxi
Maitreya Buddha from Yunnan
Personally, I think there are barbecue shops in physical stores that e-commerce can't replace. When gathering with friends, I will choose to eat and drink beer at the barbecue stall in the night market, but we go there not because the food is delicious, but because drinking beer and eating under the beautiful starry sky is a kind of enjoyment.
"The taste of a small shop in my hometown cannot be copied."
@ Xia Xia
From Nanning, Guangxi
I want to go to a delicious raw rice noodle shop. Being in the field for many years is the most memorable and irreplaceable. This e-commerce is really irreplaceable.
three
Hairdressing, fitness, clothing stores and other industries
Yingge
From Dengzhou, Henan, hairdressing industry.
I am a barber. Dry hairdressing, e-commerce can't replace it.
@ starry sky
From Beijing, media/marketing/public relations industry.
I think businesses that need to experience, such as restaurants, shoe stores and clothing stores, will not be eliminated by e-commerce. The biggest advantage of e-commerce is that it is cheap, but I don't know if it is beautiful. After all, it is online, and customers can't see it with their own eyes. The biggest advantage of a physical store is that you can experience it yourself. How can business be bad if there is quality service and reasonable price? Now the market competition is fierce, and all business should be carried out in constant exploration.
@A000***a Shentong Express Zhang Xiao
From Inner Mongolia, express delivery industry
Some service industries can never be replaced by e-commerce, such as catering, sauna, fitness, beauty salons and so on. No matter how advanced the technology is, people can't go to the e-commerce platform to eat and exercise, can they? Therefore, it can be said with certainty that this industry will never be replaced in the field of human self-perception.
It seems that no matter which city you come from or what industry you are engaged in, everyone basically has confidence in some physical stores that are common in daily life and think that they cannot be replaced or eliminated by e-commerce. On the one hand, these stores are irreplaceable, and beauty salons, restaurants, food and other industries have grown up relying on offline stores; On the other hand, people have the need to pursue "experience". It is convenient to order takeout and buy clothes online, but the leisurely feeling when eating food stalls and going out shopping at night can't be given by e-commerce.
As a friend of the tribe said, "Only when everyone leaves home can the street return to the scene of the riverside scene at Qingming Festival." Perhaps, under such a hope, people will pay more attention to the physical industry in the future, and the development space of catering, hairdressing and other industries is still huge.