And for Maotai, a famous brand all over the country, it is not an exaggeration to say that it belongs to China, except for Zunyi and Renhuai, which have wineries. And on a bigger stage, in the field of vision, at least in a higher position, it is also good for the brand itself.
Kweichow Moutai Mansion, Guanshanhu, Guiyang
Maotai did build a building in Guiyang, and as far as I know, there was more than one. There is Maotai Building in the old city, Guanshan Lake in the new city, and Guanshan Lake will be built soon. Now the glass of the external wall is being installed.
Guiyang, the capital of Guizhou Province, has a larger pattern and potential than Zunyi, located in the center of the province, with more convenient transportation, more information and more abundant capital. So many well-known enterprises have moved their headquarters to core cities, just like Tencent's headquarters in Shenzhen, Ali's headquarters in Hangzhou and Baidu's headquarters in Beijing. The bigger the enterprise, the more it needs to be in a city that matches the brand strength.
Throughout Guizhou Province, although there is a lack of a large city with highly concentrated resources like Chengdu in Sichuan, which can be widely known in the national urban pattern, at least, Guiyang, the provincial capital, is the largest city in the province, which is much superior to Zunyi (prefecture-level city) and Renhuai (county-level city).
Zunyi Renhuai Maotai Town
Moreover, over the years, Zunyi has been driven and radiated by Guiyang, the provincial capital. Many tourists first settled in Guiyang and then went to Zunyi by bus. If you look closely, you may find that there is a lot of traffic in the north and south of Zunyi. In addition, Guiyang has a large market.
Therefore, although Maotai Distillery is located in Zunyi and Renhuai, it is not accurate to say that Maotai is Zunyi. It can be said that people from Guizhou and China are wise to win in many ways.
In today's society, we also pay more attention to the enjoyment of resources, because the enjoyment of resources can be more and more developed, rather than the petty self-restriction of small families. The pattern of Maotai is very large. It shows that it is very discerning to build high-rise buildings and invest in Guiyang.
Panjiang Building, Lincheng West Road, Guiyang
In fact, similar to Maotai, there is Panjiang Coal and Electricity Company in Liupanshui, Guizhou, which is also a large listed company. They also have office buildings in the core area of Guiyang, which is very imposing, indicating that the pattern and vision of these large enterprises will not be bound by small counties and cities, and pioneering and enterprising is the life of enterprises.
I think this topic is very interesting and controversial. Maotai Town undoubtedly belongs to Zunyi administrative division. As for Maotai, where does it belong? Maybe one or two sentences will make it clear. In addition, there are many places to discuss why Maotai Group should build a building in Guiyang.
The first thing we have to discuss is, where does Maotai belong? Personally, I think we can look at it from different dimensions and get different answers. The history books recorded the origin of Maotai. "Emperor ordered Tang Meng to go to South Vietnam. Tang Meng drank the soy sauce from South Vietnam (now Renhuai County, where Maotai Town is located) and brought the wine back to Chang 'an, which was dedicated to Emperor Wu, who drank "sweet" and left the legend that "Tang Meng drank soy sauce and became a yelang". This became the beginning of Moutai coming out of the mountains, and it became famous as a tribute of the imperial court. "
It can be seen from this passage that Maotai Town, Renhuai County, Zunyi has been rich in good wine since the Han Dynasty. At that time, it was called "gourd sauce wine", which was the predecessor of Maotai liquor and was recommended by a man named Tang Meng to Emperor Wu of the Han Dynasty. From the Tang Dynasty to the Qing Dynasty, it has been greatly favored by the imperial court and is the top grade of tribute. Maotai belongs to history, to the imperial court, to local workers and winemakers. It is accidental and inevitable to turn a page in history. Geographical advantages, environmental advantages and cultural activities have created excellent national brands, and Maotai has since embarked on a brilliant journey.
2. From the absolute geographical dimension.
Let's study the technology and production environment of Maotai:
(1) "Moutai is brewed from local excellent waxy sorghum and wheat."
(2) "Double Ninth Festival in September: First, according to the harvest season of sorghum; Second, it should conform to the local climate characteristics of Maotai; The third is to avoid the production season with high nutrition and high temperature, which is convenient for manual control of the fermentation process. "
(3) "In the 1960s and 1970s, relevant experts from all over the country used Moutai technology and raw materials, pit mud, and even workers and technicians produced in different places, and the products could not achieve the same effect."
(4) "The water used for brewing Moutai is mainly the water from Chishui River, and the water quality is good. The wine distilled with this slightly sweet water without dissolved impurities is particularly sweet."
(5) "The high temperature period from 35 to 39 in summer lasts for five months, and most of the year is shrouded in hot and humid rain and fog. In other words, if you leave the special climatic conditions here, some aroma components in the wine will not be produced at all, and the taste of the wine will be lacking. "
From some of the above materials, we can easily see that the brewing process of Maotai is unique and natural. It depends on the unique local climate, water quality and local high-quality waxy sorghum components. It can be said that the craft can be imitated or even copied, but the climate, environment and water quality are indeed unique gifts given by God to Maotai, and God is so unfair.
Therefore, from the absolute geographical dimension, Maotai definitely belongs to Maotai Town, Renhuai County, Zunyi.
3. From the perspective of relative geographical dimension.
As a Guizhou native, I personally have such a profound experience. I remember knowing Zunyi's classmates when I was in college. If there is no better topic, I usually start with Maotai, which is roughly like this:
"Well, you are from Zunyi, and Maotai in Zunyi is so famous."
"That is! Not only Maotai, but Renhuai is also a world-famous wine town with countless workshops. It can be said that a large part of benevolent people have a deep-rooted relationship with wine ... "
In this way, the chat becomes smooth. If you are willing to listen, it may not be surprising that the chat lasts 1 hour. This is the pride of Zunyi people. In this land of Guizhou, Maotai belongs to Zunyi.
After graduating from college, I went to work in Jiayuguan, Gansu. The same thing happened. The master on duty can't seem to find the starting point to chat with me, so he simply dumped 1:
"You are from Guizhou, Maotai, you know? ! "
"That is! ......."
At this time, I am proud again! Talking eloquently and endlessly, boasting about all kinds of Maotai and the master that my college classmates told me, comfortable! From this clip, we can think that Maotai belongs to Guizhou in this land of China, and Guizhou people are proud of it!
With the development of the Belt and Road Initiative and the implementation of the national brand plan, excellent brands from all walks of life in China can better reach people all over the world. Good wine needs no bush. Maotai also danced a beautiful waltz on the world stage, which was highly recognized abroad.
Made in China! Made in China! It is the pride of China people that China manufacturing goes abroad! Maotai comes from China.
In a word, Maotai is from Maotai Town, Renhuai County, Zunyi, Guizhou, and also from Guizhou and China. But it shouldn't be from Guiyang, Beijing or America.
Then, why did Maotai build an image building in Guiyang? I think this is the need of strategy, zoning strategy and economic strategy.
Division strategy, now Guiyang, an important town in the southwest, has convenient transportation, large flow of people and strong business atmosphere. Choosing to build an image building in Guiyang should be an important measure focusing on the company's development strategy.
Economic strategy, Maotai Guiyang administrative building is like a commander in chief on the battlefield. The output of complex strategies, business negotiation and image building, like the human brain, are determined by human behavior and strategies. It is understood that the administrative office buildings of many large enterprises are not built according to the origin, but are organized according to the original factory, forming a corner, or a wonderful military commander!
This is about your university, because Guiyang is the provincial capital. Man struggles upwards, and enterprises are no exception, because the provincial capital has gathered all kinds of advantageous resources!
Whether it's business or political. In the provincial capital, the advantages outweigh the disadvantages!
I will say a few words on this issue and give my opinion. First, I am from Zunyi; Second, I make wine. I know something about Maotai Group, but I am busy. Seeing this problem, I want to say a few words. Maotai Town belongs to Zunyi, and Maotai Group is located in Maotai Town, renhuai city, Zunyi City. Why do you want to go to Gai Lou?
In fact, this is entirely the result of market strategy! Because Maotai Group has built buildings not only in Guiyang, but also in provincial capitals all over the country, and also in Xinpu New District of Zunyi City, many of which are called "Maotai Tower". Some people may wonder why they have built so many buildings.
Indeed, many people don't understand why Maotai Group has to build so many buildings in big cities all over the country. In short, two words: market! Now Maotai Group is an agent system, and the market is left to agents, so it is good for them to do a good job in logistics. The advantage of doing this is to save trouble and worry, but the disadvantages may also be obvious. Why are there so many fake Moutai wines on the market? Is there a loophole in the middle?
The market of Maotai Group is gradually adjusting. In the past two years, they have signed contracts with Ali, JD.COM and other large e-commerce companies, and their agency rights are gradually being withdrawn. what is the purpose? Obviously, the future market will be controlled by ourselves, and the logistics services of all provinces and cities will be well done. In this way, although the stall is a little big, I will work harder, but I can completely control the channels and control the birth of fake wine.
City commercial banks in Zunyi, Anshun and Liupanshui merged into the current Guizhou Bank. The new headquarters of Guizhou Bank should be in Guiyang, because Guiyang is the provincial capital. Good things in Guizhou Province will be taken to Guiyang if necessary, just like Zunyi's 06 1 System Aerospace No.10 Institute went to Guiyang, and Zunyi's wine fair and tea fair were taken to Guiyang, because Guiyang is the provincial capital.
Maotai Town is definitely Zunyi's, Moutai is Zunyi's, but there are only a few in Guiyang, the provincial capital.
Small data, where is Maotai not Zunyi? You try to produce a bottle of Maotai for me in Guiyang! If you don't understand, pretend less! Stop pretending! Wine is nothing when it leaves the place of origin! The state once piloted Maotai in different places and built a winery in the suburbs of Zunyi. The production process is the same as that of Maotai. Can you produce the same as Maotai? Although the wine is good, it is still not as good as Maotai, so it is called "precious wine". Sometimes it's funny to read your comments! Ignorant people have to pretend to be decent. Get out of here!
Maotai Town belongs to Zunyi, no, that's right. Accurately speaking, it belongs to the administrative relationship of Maotai Town, a town under the jurisdiction of renhuai city, Zunyi City, Guizhou Province. Maotai Town is the holy land of Maotai-flavor liquor in China, where the liquor industry is developed, including the world-famous Maotai Distillery.
Maotai Town and Maotai Distillery in the Town
Maotai Town is a region, Maotai Distillery and Maotai Group are one enterprise, and Maotai Town is the registered place of Maotai Distillery and Maotai Group. The area can't be moved (for example, you can't build a new Maotai town in Guiyang), but enterprises can build new factories, open new subsidiaries, and even move their registered place to Guiyang as a whole.
For example, Shaanxi Renhe Football Club 20 12 moved its registered place to Guiyang and renamed it Guizhou Renhe; 20 15, the registered place was moved to Beijing, and it was renamed Beijingers and.
There are many examples of enterprises setting up new subsidiaries, buying buildings or building new projects outside their registered places. For example, Shuigang Building on Zhongshan Road (the parent company is registered in Liupanshui City); For example, Panjiang Group Building (also known as Panjiang Hotel) on Lincheng West Road in Guanshanhu District is invested and managed by Guizhou Panjiang Hotel Co., Ltd., a subsidiary of Panjiang Holding Group, the parent company of Panjiang shares (listed company) registered in Liupanshui.
Panjiang Group Building, Lincheng West Road, Guiyang
Maotai Tower, located in Lingnan Road, Jinyang High-tech Zone, is invested and developed by Guiyang High-tech Real Estate Investment and Development Co., Ltd. (registered in Guiyang High-tech Zone), a subsidiary of Guizhou Maotai Distillery Group (registered in Maotai Town). Maotai Group not only has a building in Guiyang, but also the Maotai Building in the center of Beijing North Ring Road.
Maotai, Beijing national wine.
As mentioned above, legally, Maotai Group can purchase or build its own property assets in the name of Maotai in Guiyang and other places. As for why it should be built in Guiyang, it depends on the business needs of Maotai Group itself. It can be used as the office of the headquarters of Maotai Group, all or part of the office of Guiyang subsidiary of Maotai Group, or a complete market investment behavior and diversified real estate investment. Maotai Tower will be built in Guiyang, the provincial capital, for renting and selling houses and obtaining investment income from real estate development.
Renderings of Maotai Mansion in Lingnan Road, Guiyang High-tech Zone (the project is still under construction and unfinished)
Guizhou province is like a family, Guiyang Zunyi Bijie Liupanshui Qiandongnan Anshun Xingyi Tongren several prefecture-level cities are like brothers. In this family, the second brother Zunyi has four daughters and nine sons (equivalent to four districts and nine counties). His sons and daughters, the eldest son, Renhuai, is the best at home. Because of the limited resources of poor families in the past, Zunyi old man was a communist. Let other children (Honghuagang District, Fengyang County, Meitan County, Bozhou District, Huichuan District, Suiyang County and Chishui County) stop studying, concentrate their advantages and cultivate their eldest son's benevolence. Several sons and daughters also lived up to expectations. The family dropped out of school and went out to work, focusing their resources on their eldest son, Ren Huai, to study. 10 years later, the eldest son Renhuai was admitted to the university. Everyone thinks that benevolence is the pride of Zunyi people. Zunyi's father and brothers and sisters in several districts and counties are proud of him. The eldest son is kind and clever. Guiyang, my uncle, lives in Chengtou and has some money in this family in Guizhou. Now that he sees that the second brother Zunyi's son is still mixed up, he can invite several brothers to have a family meeting. Several brothers in Guizhou discussed with their second brother Zunyi, and Renhuai was still smart. Let him come to the provincial capital to study and help you manage. It must be more promising. Think about dad. So is Zunyi. For the sake of my family, it is better for him to study in the provincial capital than in the countryside, because the resources and horizons of the provincial capital should be broadened. Speaking of it, Renhuai also managed to successfully complete her graduation with excellent results. Uncle Guiyang said that Renhuai is my nephew, uncle and Renhuai. Sit me down, I'll find you a wife and arrange a good job for you. After all, in Chengtou, Renhuai thought about it, went there, got a job and married a daughter-in-law. The old man in Zunyi was really happy to see his son Renhuai's success, but Renhuai had seen the world and looked down on his father Zunyi and his brothers (Meitan Fenggang Suiyang Chishui Xishui). The disrespectful old man and his brothers are afraid of losing his face outside. Tell others that I'm from Guizhou, and deliberately don't say that I'm Zunyi's son and Guizhou's second son, because I'm afraid Zunyi's father and several brothers and sisters will lose face, but the old man in Zunyi will think that no matter what his son did wrong, he is his own son, and so are his brothers and sisters. Although you look down on your sister, you are brother and sister after all. When you were beaten by Wuliangye Jiannanchun Fenjiu outside, the brothers and cousins of this family (counties in other prefecture-level cities in Guizhou) were still helping you. Although they are timid and didn't help you, you should leave a message to refute the news on the Internet that it is bad for Renhuai's brother, because after all, there is blood relationship, so don't forget your roots, Renhuai's brother.
Alibaba's headquarters is still in Hangzhou, Zhejiang, and there is no such building in Guiyang. Some are just names, and some are company investments. What's the fuss about?