First, the star's own traffic

Liu Genghong was once a very popular singer, although he couldn't compare with many top-notch traffic. In the live broadcast room, he took his wife to exercise with everyone. The whole process is not only serious, but also very patient. Especially his wife, can be said to be the highlight of his live broadcast room. When netizens saw his wife panting, they all said that they saw themselves exercising.

In addition, his studio is basically Jay Chou's songs, especially Liu Genghong's fitness version of Compendium of Materia Medica, which has been brainwashed by netizens.

Second, the epidemic background

People's outdoor activities have generally decreased, and the frequency of using online media and short video platforms has increased. In addition, now is the era of national fitness, and people's general awareness of fitness has improved. As a result, a new format of "short video plus fitness" and "live broadcast plus fitness" has been formed. Liu Genghong seized this wave of business opportunities.

Third, it shows that patience is in place

Although Liu Genghong is a singer, he is also a professional fitness instructor. During the live broadcast, he will carefully introduce and explain every movement, how to better perceive and jurisprudence, and remind everyone to protect some fragile places and parts during the exercise. I feel that I have found a one-on-one tutor and saved a lot of money. No wonder everyone likes to watch his live broadcast.

Fourth, a mature marketing model.

Recently, there was a saying on the Internet that "Li Jiaqi and Liu Genghong, one for Qian Laodong, the other for health" was ridiculed by everyone as a group that "kills people for money". Although it's just a joke, it's not uncommon to see the news that Liu Genghong jumped into the hospital for aerobics recently. Recently, I read a lot of news, such as "Liu Genghong boys and girls go to the hospital" and "experts suggest using Liu Genghong aerobics with caution".

Fifth, the power of the platform.

At the end of 20021,Liu Genghong signed a contract with Carefree Media, an online celebrity company that once made Mao Mao, Yan Yan and his wife become online celebrities. The company has more than 50 million fans' head account "Big Wolf Dog Couple" in Tik Tok, mainly taking the route of couples bringing goods. At first, Liu Genghong wanted to take this route, but the effect was not ideal. Later, I changed to the fitness route, but it had a soaring effect.