As a gathering place of merchants with a long history and profound cultural heritage in Beijing, Xidan, Wangfujing and Dashilan are also called the three traditional business districts. Xidan business district starts from Xirongxian Hutong in the south and ends at the west exit of Lingjing Hutong in the north, with a length of 1.600 meters from north to south and an area of 80 hectares. It has always been a prime location for commercial operation in Beijing.

Today's Xidan in Beijing, through the connection of overpass, has closely linked Zhong You Department Store, Juntai Department Store, Joy City and Xidan Shopping Mall, forming a semi-closed small business circle. In fact, it's not just the space that connects. The appearance of Xidan Joy City gives some brands in Zhong You Department Store and Juntai Department Store another choice. The relationship between Joy City and the surrounding department stores is also an important factor to determine its success or failure. In this regard, COFCO Real Estate's view is that Joy City should "originate from Xidan, be higher than Xidan and lead Xidan". Facing the situation that the department store industry is gradually entering the "post-meager profit era" and all major business districts in Beijing are raising the banner of reform, how to constantly adjust the business situation and establish its unique position to cope with the fierce and cruel business war is not only a difficult problem faced by every member of Xidan business district, but also an urgent topic for the whole Xidan business district to study.

Xidan Business Circle consists of Xidan Shopping Mall, Huawei Building, South China Building, Xidan Cultural Square, Bank of China Building, Capital Times Square and other 17 boutique buildings, including Zhong You Department Store, Tete, Xidan Saite, Pacific Building and other shopping malls of different grades.

Yesterday, the management department of Xidan Business Circle, together with the urban management and sanitation departments, carried out a comprehensive clean-up of the ground, overpass and archway of Xidan Business Circle. The person in charge of the Xidan Business Circle Comprehensive Management Office said that Xidan is currently adopting a new mode of grid patrol cleaning, full-time three-dimensional cleaning. The dirt in the business circle can be cleaned in 3 minutes, and the cleaned ground can completely sit on the floor. Xidan has always been described as "a modern commercial center integrating shopping, catering, leisure, entertainment, fitness, culture, office and tourism".

20 12 July, ancient bridge. Com, together with the merchants in Xidan Business Circle, launched a street activity of eating, drinking and having fun in Xidan Business Circle, and purchased offline consumption online, which promoted the catering, leisure, cinema, photography, beauty, health care, beauty salons and other industries in Xidan Business Circle and its surrounding areas, and provided local consumers with a more convenient life consumption experience. Xidan, with its rich consumption choices and convenient transportation conditions, has become the first choice for Beijing consumers to shop. Look at Xidan, always crowded, and you can feel the prosperity of this place.