At present, Jiangnan Buyi has apologized, saying that improper patterns of children's wear products have caused troubles to consumers. The company has removed all related products and prevented such incidents from happening again.
However, the e-commerce platform is still selling the same series of clothes, and all kinds of uncomfortable "dark patterns" make people suspect that this may not be a children's clothing store in China.
In the era of personalized consumption, adult clothing is "dark", which is the market positioning chosen by enterprises. If consumers like it, it is considered unruly and has different tastes. But it is obviously inappropriate to put similar designs on children's wear.
Children are in the forming period of "three views", and the state severely cracks down on promoting pornography, violence, superstition and other contents that endanger the physical and mental health of minors. Moreover, children often appreciate each other's clothes, and the elements of children's clothes are still sunny.
At the same time, parents who buy clothes for their children may not all know English and inexplicably dress their children in misleading clothes, which is not what consumers want. The netizen who broke the news said that the clothes involved were bought by the elderly the year before last. The old man doesn't know English, but he just thinks the version is good. If this parent doesn't know English, it will be embarrassing for him to let his children go out in these clothes and be pointed at.
Jiangnan Buyi, a brand designed by foreign Chinese designers, was founded by Wu Jian and Lin Li. Its origin is Hangzhou. In Chinese mainland, Beijing, Shanghai, Guangzhou, Shenzhen, overseas North America, new york, Vancouver and other places, direct selling companies have been established. , operating and selling "JNBY" brand products services.
As a brand business operation system, Jiangnan Buyi mainly develops and manages brand dealers to sell and serve "JNBY" brand products in Chinese mainland, and has developed hundreds of dealers in first-and second-tier cities and more than 500 terminal sales stores in Chinese mainland.
At the same time, we have established brand terminal sales and service systems in Russian, Georgian, Spanish, Japanese, Singaporean, Thai, Korean, China, Taiwan Province and other countries and regions. JNBY brand has also grown into one of the most distinctive and comprehensive brands in China, and has been recognized and accepted by consumers in other countries and regions.
Since 2004, we have been expanding the international market. At the beginning of 2005, we opened the first JNBY brand store in Russia, and then successively opened stores in Japan, Singapore, Canada, Thailand, Georgia, Spain and South Korea. In 2006, JNBY brand had 9 stores in Asia and Europe. By the end of 2007, there were 12 stores.
Since 2008, after upgrading and adjusting some stores, the number of stores has reached 19, distributed in Asia, Europe and North America. In 2009, the first exhibition hall was launched in Paris, and the first JNBY brand store was opened in Soho District, new york, USA.
In September of 20021year, some netizens posted on social platforms that there were inappropriate patterns and inappropriate English printed on Jiangnan children's shirts. On September 26th, the Information Office of Xihu District People's Government of Hangzhou issued a circular: an investigation team composed of the district market supervision bureau and other departments and local streets was set up to investigate the incident and will handle it according to the investigation results.