What does the O2O e-commerce model mean?
Simply put, O2O is an emerging industry that combines online and offline, and it is a combination of the Internet and traditional industries. The former provides information channel release and technical support, while the latter provides products and after-sales service, and creates a new ecosystem through the deep integration of the Internet and traditional industries. This is the O2O e-commerce model.
The O2O e-commerce model combines offline business opportunities with the Internet, opening up new market channels for traditional enterprises. Nowadays, the business of traditional enterprises is becoming more and more difficult and the cost is gradually increasing. Adding through the Internet can reduce marketing costs and open up new market channels.
O2O e-commerce refers to the offline consumption of online stores. Merchants show their business information and commodity information to consumers by opening online stores for free. Consumers choose to spend and pay offline after online screening service and offline comparison experience. This can not only greatly meet the individual needs of consumers, but also save the cost of consumers not spending because of online payment. Merchants spread information faster, farther and wider through online stores, and can instantly gather strong consumption power. The main feature of this model is that both merchants and consumers meet the needs of both parties through O2O e-commerce. Global Interactive Network is the world's first third-party O2O service e-commerce website.
What are the characteristics of the O2O e-commerce model?
1, allowing consumers to enjoy offline intimate services while enjoying online preferential prices.
2. Traditional e-commerce measures the effect by sales or transaction scale, while O2O cannot be measured by transaction scale alone. The scale of the economy affected by the Internet? More appropriate.
3.O2O has a strong geographical attribute, which is different from traditional e-commerce and offline commerce; Compared with traditional e-commerce, O2O pays attention to local consumption. In many cases, pairing local consumption with local users is a more efficient way. Compared with pure offline business, O2O has introduced online, which has advantages in attracting and retaining customers.
Market prospect of O2O e-commerce model
O2O e-commerce mainly faces the service industry of the tertiary industry. ? Twelfth Five-Year Plan? The strategic adjustment of China's economic structure has shifted from export to domestic demand, and the biggest industrial support for expanding domestic demand is the service industry. Most of the service industry belongs to the real economy, and it is also the biggest employment container and innovation driving force. While actively developing high-tech industries and advanced manufacturing industries, promoting the development of service industry has become the strategic focus of industrial restructuring.
20 10 China's GDP was 39.798 trillion RMB, of which the service industry reached the target of 43.5%, 17.3 12 trillion RMB. It is not only lower than the level of 70% in high-income countries, but also lower than the level of 50% in countries with roughly the same development stage as China. By 2020, the economic structure will basically change to a service-oriented economy, and the added value of the service industry will account for more than 50% of the GDP. At present, the proportion and level of China's service industry is still low, and its development is relatively backward, which is a piece of economic and social development? Short board? . For example, Shenzhen Yingke Chuangxiang Network Technology Co., Ltd. is a very typical example. Shenzhen Yingke Creative Network Technology Co., Ltd. is the most professional website production expert in China at present. Yingke Creative is a full-service provider of e-commerce in China, from e-commerce company registration-e-commerce website development and design-shopping website product shooting-product information picture processing and uploading-website promotion-e-commerce website agent operation, e-commerce system software development, e-commerce training and fine process control.
According to the data released by eMarketer, iResearch found that by the end of 20 10, there were more than 200 million Internet users in the United States, the number of online shopping users in the United States reached1400,000, and the online shopping penetration rate reached 7 1.2%. It is predicted that by 20 15, this proportion will increase to 76.3%, and the growth rate of e-commerce will be 10. There are 500 million netizens in China, and the growth rate of e-commerce is 70%. At present, online shopping per person per year is 1 time, and online shopping is still in a relatively primary stage.
The data shows that online consumption in the United States only accounts for 8%, and offline consumption still accounts for 92%; In China, the proportion is 3% and 97% respectively. Alex Rampell, the founder and CEO of TrialPay, has a vivid saying: Online shoppers spend about 1000 USD per year on average. If the average American earns $40,000 a year, where is the remaining $39,000? The answer is that most of them are consumed locally. People will spend money on coffee shops, bars, gyms, restaurants, gas stations, plumbers, dry cleaners and hair salons. ? The mission of O2O is to introduce the effectiveness of e-commerce into the part that accounts for more than 90% of current consumption. If the online sales of goods packed into boxes and delivered to consumers are 500 billion, the online sales of service industry will reach hundreds of trillions. It can be seen that the service industry O2O e-commerce has broad market space and development prospects.