Number of brand users: over 450 million, with monthly active users exceeding 65.438+0 billion. Per capita usage time: 25 minutes, 30 million KOC. 88% are female users, 70% are post-90s users, and 56% are users in first-and second-tier cities. Sharer: 165438+ million+new product related notes, 2 million+trial evaluation notes. Followers: 8 billion+daily note exposure, 30,000+daily label brand times. It can be said that influential young high-net-worth users are gathered in Xiaohongshu.

Second, the star's own traffic

In addition to the vast number of ordinary users, the little red book platform also has a number of stars with their own traffic. The presence of well-known stars has attracted its fans to join the little red book platform and expanded the number of users of its platform. In addition, it also brought traffic and topicality to Xiaohongshu, and expanded its popularity and reputation.

Third, strong social function.

Xiaohongshu platform is very interactive. Users can post videos, pictures and other content, and can also communicate with others through the comment area and follow the publishers. There is a strong stickiness between users and a high degree of correlation. By recommending friends or planting grass on the platform, users can enhance their trust in commodities and facilitate commodity trading.