Lao Ji said that one of his clients is in the beauty industry, focusing on high-end women over the age of 35 to 60 (similar to the gym case I shared earlier, but also focusing on this group). Even in today's environment, he can make a profit of10 million in two years. Great! The primary reason for profit is that he has achieved excellent "service". First of all, since high-end women are targeted, the decoration, equipment and reception specifications of the store must be upgraded, which is an "obligation" (peers will do the same)!
Then, the real value is your "service details". What are the "service details"? For example, the boss of the beauty industry will take photos before and after every customer who comes to hairdressing, and will also record the whole hairdressing process; Not only that, after the hairdressing is completed, there will be professionals taking beautiful photos for customers with professional cameras! When customers come to do hairdressing, the first thing they want is to "become beautiful"; Customers will naturally feel happy when they see beautiful makeup photos and the process of "becoming beautiful".
Lao Ji also gave him a suggestion: frame the beautiful photos of customers, send them to her home, and put them in her husband's study or bedside table. Why is this?
In fact, what we really need to pay attention to is, what is the "service details" for? Is to meet the real needs of customers. Not only let customers get real value (such as beauty), but also let customers get "emotional value" (a higher-level demand hidden in their hearts). Put the beautiful photo frame in the study and desk of the client's husband, so that he can see how beautiful he is and love himself more. This is the positive "emotional value"!