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What is the business philosophy of Adidas sports brand?
Nothing is impossible through the journey! Jane Lunao is the chief corporate communication director of Adidas Group. He is mainly responsible for all public relations activities within Adidas Group (Adidas, Reebok, Reebok and Taylor May-Adidas Golf, please confirm whether this is the correct Chinese name of tmag), as well as corporate public relations and internal information exchange of Adidas.

Jane 1966 was born in Hamburg, Germany, and studied journalism in college. He used to work for several German newspapers as a freelance journalist and editor. After that, he continued to study business and sports at Bellay University.

Jan joined the adidas family on 199 1, and initially worked in the public relations department, supporting the adidas public relations team in Germany. Three years later, Jane was promoted to the German public relations director of Adidas. In four years, he led Adidas to complete a series of excellent public relations activities in the German domestic market.

Jan temporarily left Adidas on 1998 to join Hugo Boss as the clothing director and international public relations director of a valued customer. From 65438 to 0999, Jan returned to Adidas as the director of sports marketing in Europe.

In 2000, Jan took over as Director of Adidas Group and Global Public Relations. He is in charge of public relations projects for all major events, including the 2004 Athens Olympic Games and the 2006 World Cup in Germany? 6? 4。

In the past few years, Jan has won many awards for his achievements in corporate communication. These include: "German Image Award in 2006" and "Best Corporate Communication Officer in 2007"

Jane is an enthusiastic athlete who completed the triathlon several years ago. Besides swimming, running and cycling, Jane is also an enthusiastic tennis and football player. Jane, his wife and two daughters live near Nuremberg, Germany.

Company background

After more than 80 years of experience, Adidas has become a part of the world sports industry, providing high-quality footwear, clothing and accessories for various sports. Adidas is the world's leading sports brand, which can provide the most complete range of sports products. Our goal is very simple: continuously expand our brands and products, and improve our competitiveness and performance.

Adidas

Adidas, a name representing a global sports leader. The dream of Adi Dassler, the founder of the company, came true many years later, and his principles and business philosophy have been passed down by his successors to this day.

It all started at 1920. Since Artie Dassler made his first pair of sports shoes, he has a simple and brilliant dream: to provide athletes with the best equipment. Today, Adidas' product line has covered basketball, football, fitness, training, cross-country and other fields.

Adidas group

On June 365438+1October 3 1 day, 2006, Adidas officially completed the acquisition of Reebok and established a new Adidas Group. Today, Adidas Group is the second largest sporting goods company in the world, providing consumers with all-round sports equipment-Adidas Golf, including football, basketball, fitness, training, golf, cross-country and other sportswear and footwear products through the product portfolio of three brands.

Headquartered in Herzogenaurach, Alacs, Adidas Group has more than 25,000 employees worldwide, and its total sales in 2006 was about 654.38+000 billion euros.

Adidas China

On 1997, Adidas invested in Suzhou Industrial Park, China, and established a wholly-owned enterprise Adidas (Suzhou) Co., Ltd. to produce and sell sports products of Adidas brand. Adidas (Suzhou) Co., Ltd. is headquartered in Shanghai, with branches in Beijing and Guangzhou respectively.

Adidas is developing at an amazing speed in China. By the end of 2006, Adidas brand stores have spread over more than 400 cities in China, with a total of more than 2,500 stores.