Market orientation of fitness clubs;
1, according to the club's software and hardware conditions and market conditions, determine the club's core customer groups and make sales plans.
2. In the operation of the club, we must adhere to the consistency of its market positioning, be proactive and not follow the trend.
Never engage in price competition, and explore the market on this basis.
Extended data:
Common price system:
The common price system in China is divided into membership system and card system, and clubs generally adopt card system.
(1) Member: You must pay a certain membership fee, and membership is strictly limited.
(2) Card system: In fact, the present membership system in China is still a card system, or if it is a mass membership system, it depends on the admission fee. Card types with various price points meet the needs of bodybuilders or members who often talk about it. Among them, the common settings of fitness cards are classified as follows: by time. Monthly cards, season cards, semi-annual cards, annual cards, record cards, membership cards, etc.
Baidu encyclopedia-fitness club