2. Tip 2: Establish a reward system: When you provide the risk-free protection mentioned above, you may have easily won several new members. However, if you give them a surprise bonus on the first day they become new members, then they will definitely trust you more and love you more. In this way, by spreading from one new member to another, it will build a good reputation for you and help you attract more new members.
3. Tip 3: Avoid scripted sales: Many times on the way off work, we will meet some fitness salesmen who block the way. Out of courtesy, we can stop and listen to what he is going to explain to us next. Most fitness salesmen will take out their notebooks and read rigidly at this time. This kind of scripted sales is not only unprofessional, but also fails to attract new customers and may scare them away. On the contrary, when a potential customer is willing to stop and listen to the introduction of fitness programs, as a professional fitness salesman, he will spend 10 minutes talking openly with them, asking questions freely and taking notes carefully during the answer. At this time, potential customers see not only the specialty of sales staff, but also the serious and responsible attitude of sales staff. They believe that joining such a professional and responsible fitness program will definitely achieve their expected goals and effects.
4. Speech 1: Telemarketing Skills: When you get the contact information of a potential customer, choose the right time to call, be polite, and describe the fitness programs as concisely as possible to avoid the call ending due to delay.
5. Speech 2: Appointment consultation: After roughly discussing the fitness plan on the phone, if the other party has no obvious refusal, you can make an appointment with the other party for a face-to-face and one-on-one consultation time. If the other party agrees to keep the appointment, respond politely.
6. Speech 3: Avoid talking too much during the interview: When customers come to consult, an excessively talkative fitness salesman will give people a bad impression of exaggeration or even boasting, making people feel that you are just staring at their wallets to sell products, rather than really helping them achieve their fitness goals. Therefore, at this time, listening is more important than speaking.
7. Word 4: Cleverly deal with "the price is too expensive": Under normal circumstances, when introducing the project cost to customers, it is best to introduce "monthly average cost" instead of "annual total cost", because the former can enable customers to quickly calculate whether this is within their own budget. Many things in our daily life are paid monthly, such as water and electricity. People know more about how much money they have at the end of the month, so they know whether fitness programs are suitable for them.