MCN (multi-channel network), the product form of multi-channel network, combined with PGC content, with the strong support of capital, ensure the continuous output of content, so as to finally realize the stable realization of business. The value provided by MCN can be roughly divided into two categories: information value and efficiency value.

The MCN projects with investment value are: strong content judgment and production ability; It is best to have its own templated and industrialized production mechanism; At the same time, it has a strong ability to purchase traffic, and the control of traffic is like a faucet, which can be adjusted from both ends of content production and consumption to form a match.

Extended data

2065438+In September, 2006, Weibo began internal testing of MCN management system. On May 20 17, Weibo launched the vertical MCN cooperation plan, which started the access cooperation of MCN institutions in various vertical fields, strengthened content production, and supported high-quality content creators and institutions.

20 17 12, Weibo announced the establishment of a 3 billion fund to support MCN. On August 8, 20 18, Weibo launched the "Weibo Content Business Alliance Assistance Plan" to create an ecological closed loop among Weibo platform, KOL and advertisers, and realize the two-way commercial realization of MCN institutions and brands.

2065438+On August 28th, 2008, there were more than 2,000 cooperative MCN institutions in Weibo, which took the lead in introducing the concept of social currency exchange rate, tilted the whole site exposure and social resources, and helped the institutions grow in Weibo.

Baidu Encyclopedia-Weibo MCN

Baidu encyclopedia -MCN