The biggest selling point of EMS is "20 minutes of electric shock = two hours of fitness", that is, in the traditional fitness mode, it takes only a very short time to achieve two hours of fitness effect. During the 20-minute training, electrical pulses can effectively activate and stimulate the deep muscle groups in the designated area. Instead of using various fitness equipment and gadgets to actively find the position of muscle force as in the past, users can complete the training of whole body muscle groups through accurate passive electrical stimulation and active confrontation.
It can be said that an EMS equipment covering an area of 1~2 square meters is equivalent to a fitness studio with various equipment of 50 square meters. Generally speaking, the training content of EMS does not require high amount of exercise and movements, and it is mainly based on basic movements such as stretching, squatting, leg lifting and correct breathing. Simply put, EMS has the characteristics of short time consumption, low learning threshold and high standardization. More importantly, it lowers the threshold for training coaches. Through the study and training of the equipment manual, the coach can complete the training of the whole EMS system within 1 month. From the commercial point of view, because the training system of EMS only needs "1 person+1 equipment", there is no high requirement on the size, environment and fitness tools of the venue. From the point of view of single store mode, EMS will have stronger scale replication ability than 24-hour gym. At present, there are BODYTECH, ZESPEED, XBody and K-EMS as fitness brands with EMS as the core training mode in China.
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