Keep is an app, which was launched on February 4, 20 15. Committed to providing one-stop sports solutions such as fitness teaching, running, cycling, making friends, fitness diet guidance and equipment purchase. Keep has opened an offline sports space, Keepland, to sell KeepKit series of intelligent hardware products.

Keep is a fitness software. Outdoor running function can record users' running data, such as running track, running mileage, pace and so on. , and when the news is released, it is equipped with a special running watermark, and you can get a running badge when you complete the task. Keep cycling function data integrates data such as motion trajectory, speedometer, cumulative climbing, calorie consumption, etc. After completing the corresponding riding activities, you can get the Keep cycling badge.

User group type maintained

1, service-oriented, mass sports users

Users who enjoy daily sports services have the lowest monthly retention rate, the lowest ARPU per capita and the lowest content participation, which belongs to the primary stage of user development;

2. Service-oriented and professional sports users

Daily routine service users have high monthly retention rate, high ARPU per capita (with course payment and member recharge consumption points), low content participation, less interaction and concentrated self-training, which belongs to the intermediate stage of user development;

3. Comprehensive users of service and content consumption

Comprehensive users, in addition to regular fitness initiative retention, participate in content construction and consumption recharge at the same time, with high monthly retention and high ARPU per capita, which belong to mature users with life cycle and are also the users that Keep wants to see most as a platform;

4, content-oriented, user participation.

Daily content participates in active users, some exercise a little, and share punch-in results. The monthly retention rate is also the lowest, and the per capita ARPU is also the lowest, which also belongs to the primary stage of user development of the first type of users;

5, content-oriented, high-quality production users

KOL, a deeply involved user of daily content, high-quality content producer and platform expert, has a fan base, strong sense of honor and accomplishment, high monthly retention rate, high ARPU per capita and high dependence on the platform.