The leaflet must have the following elements: the cultural introduction of Taekwondo and the significance of Taekwondo training, the location and time of training venue, the contact information of fitness consultants, and the coach's information, such as the second paragraph of the national black belt. And introduce the history and related achievements of Dojo.
Whether the training fee is clear or not depends on the location of the Dojo. Training fees can be announced in the exclusive area. Non-exclusive areas suggest not to indicate fees, and try to avoid letting competitors take advantage of loopholes and deliberately compete at low prices.
Step 2 distribute leaflets
How to distribute the beautifully printed publicity color pages in Dojo? To whom? And where and how long is the most reasonable?
Taoist temples can organize special personnel to wear special uniforms with Taoist temples' names printed on them and go to the gates of primary and secondary schools. When students leave school, they can be sent directly to the parents who pick up their children from school. If they send them to children separately, they are likely to throw them away directly, which will increase the cost of publicity. After all, color pages also need cost accounting. It is not a matter of one or two times, nor is it a matter of one or two days. In the summer enrollment work, it lasts from June to the official holiday of the school. Remember to fish for three days and dry the net for two days.
In some areas, the college entrance examination in early June, senior three graduates are also important students. After intense review, I hope to release the pressure through pleasant exercise. Taekwondo training is a good method. It is suggested that museums can do some articles aimed at senior three graduates instead of primary school students.
3. Put up posters
Some Taekwondo posters (propaganda elements are the same as leaflets) can be printed appropriately and posted near schools and places where people are concentrated if possible (but it is not recommended to affect the urban environment). Regular inspection and maintenance. If it is torn off, continue to post it until the deadline for enrollment promotion is reached.
4. Outdoor advertising
Advertisements can be sprayed on buses, taxis and private cars to make them a flowing landscape, focusing on June and July, and the amount of advertisements can be appropriately reduced at ordinary times.
5. Media promotion
Conditional Taoist temples can be widely publicized in local newspapers, television, radio, internet and other media. The time can be June-July, and the specific time is determined by the holiday time of local students. Advertising can be soft advertising (soft advertising refers to the relationship with.
Introduction to Taekwondo or Dojo), or it can be a direct advertisement for Taekwondo enrollment. You can do flying characters on the screen on TV, or you can repeatedly play the recordings of Taekwondo common sense and curator interviews on the radio. The advantage of media advertising is wide coverage, but the disadvantage is that the publicity cost is relatively high. Museums can flexibly use media advertisements according to the actual situation of local economic development.
6 performance registration
Go to places where people are concentrated to perform taekwondo or stunts. For example, free performances are performed in leisure squares, residential quarters, theaters, shopping malls with strong commercial atmosphere and other places in the city. It is required to carefully arrange performance programs, and the uniform Taekwondo clothing gives people a feeling of both masculine and feminine, highlighting the etiquette culture of Taekwondo. At the same time of performance, leaflets can be distributed, which will be explained and enrolled by professional taekwondo marketers. At the same time, you can invite target customers to interact. This kind of activity needs more than twice a week.