With the popularity of network applications, more and more consumers take the initiative to obtain information from the Internet, and various group buying websites provide diversion services for fitness clubs, but now the cost of such services is getting higher and higher. The appearance of sports WeChat applet will bring more benefits to more sports fans.
Under the strong attack of small programs, clubs can easily release products and promotional information through their own small programs, and independently realize the refined operation of passenger flow. Small programs help fitness clubs reduce operating costs, improve efficiency, achieve online and offline integration, and use WeChat traffic dividends to complete the second revolution in the Internet era.
The applet can provide a perfect membership mechanism, reserve courses, bind old customers with preferential interactions, and then conduct secondary marketing through different ways such as reducing the first order, experiencing spikes, and snapping up in a limited time. Complete the transformation of traffic resources and help merchants achieve channel expansion at low cost.
The benefits of having small programs in health clubs.
1. Use small programs to move stores online, occupying more paths to reach consumers, and realizing customers to purchase cards online, book courses and participate in activities;
For clubs eager to realize the traditional transformation to the Internet, the entry threshold should be lowered, and the multi-party data of users should be managed more deeply to further enhance the user experience. So as to maximize the interests of enterprises.
2. Through the nearby applet, users can find the club store on WeChat, and guide online traffic to the store and turn it into passenger flow. Users can place orders independently through small programs, reducing service manpower;
3. Collect potential customer resources. After the applet is authorized by the user, it can obtain the mobile phone number bound by the user's WeChat, and the club can use this function to obtain real potential customer data.
4. Fans of WeChat official account operated by the club can be directly converted into orders in WeChat to reduce the loss of fans;
5. Understand the customer portrait through the background user data provided by the applet, realize member management by using many functions and traffic bonuses in WeChat, improve user access through accurate message notification, and stimulate conversion;
6. Small clubs lack advantages in the group buying platform, and the platform has to charge a lot of entry fees. The development cost of small programs is low and the usability is high.
With its convenience and light weight, the applet integrates offline scenes and online consumption, helping the fitness club to complete the closed loop of the whole business process such as online and offline, ordering food and paying.
Now with the fiery development of small programs, all walks of life are scrambling to seize the market with small programs. And how big is the market of sports and fitness industry? Gyms that attract customers can be seen everywhere on the street. Applets can provide reservation service, sales service and so on. Book fitness courses or coaches, purchase courses and annual cards on small programs. These usage scenarios can be imagined to be very convenient and practical. On the other hand, relying on the advantage that the applet can be searched within 5 kilometers is also very conducive to the brand promotion of the gym. After all, people definitely prefer to do fitness exercises near home. Small programs reduce the entry threshold for clubs eager to realize the transition from tradition to the Internet, manage users' multi-party data more deeply, and further enhance the user experience. So as to maximize the interests of enterprises.
With the increasing popularity of small programs, making small programs becomes easier and faster. Using applet tool platform and visual editing tool, you can generate applet source package with one click, and you can own your own applet in a few steps.
This article is edited by www.suchengapp.com applet development platform.
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