Although the fitness industry has developed rapidly in China, it still belongs to a new industry. As a new vitality, even though it is strong, its development scope is still extremely limited due to the lack of relevant sound fitness laws and regulations. At present, in the fitness workplace, men are still the majority of fitness coaches. In order to balance the gender needs of employees and improve their work enthusiasm, many fitness units welcome female fitness coaches to join their own teams. From this perspective, there is still a lot of employment space for girls to be fitness instructors.
It is a girl's nature to love beauty. Many girls often go to the gym to exercise in order to lose weight, slim down and get in shape. There are probably many sexual topics among girls, and many female members will choose to take the class of female coach. There are also many prenatal mothers and postpartum mothers. In order to have a healthy and smooth delivery and restore their postpartum body shape, they often choose to take a female coach class when they go to the gym to facilitate communication. Some male members are impressed by the tough professional ability of female coaches and will also choose female coaches' classes. From this perspective, there are still quite a lot of member customer resources for female fitness coaches.
The advantages of a male coach are much simpler. Because of the physical and physiological differences between men and women, male coaches often have great advantages in muscle lines and shapes. Now because people tend to be visual, male coaches have absolute highlights in strength and muscle building. Many people who are interested in muscle training tend to like male coaches with good muscle lines. In training, they may pay more attention to practice, and some personal practical skills are more likely to achieve results. There are also many more stable women who like it. No reason, just like it!
The advantages of both male and female coaches are based on the national environment of promoting national fitness, which is dominated by the commercial market. Under the demand of the public, the position of coach needs more promotion and space to lead the development of the whole market with absolute specialization. With more and more fitness clubs, personal trainer training schools are gradually moving from marginalization to dominant position to cultivate high quality. All-round personal trainer is not only the patent of coach training schools in first-tier cities. As far as the whole market is concerned, large-scale coach training bases are generally exported to commercial training lines, and the coach level generally pays attention to superficial teaching. At the level of sales teaching, they don't pay attention to digging deep into the teaching guidance level and personal image propaganda charm of personal fitness instructors. They serve for the sake of service, and training standard parts in order to create short-term profits will often have a negative impact on the whole fitness industry and make them like the gym. As a result, the gym industry, often as an investor, accelerates the decline of the fitness industry in order to make quick money and short-term benefits, which leads to the instability and mobility of coaches and customers following coaches, which makes the gym lose more than it gains, and the novice coaches are limited in their level and do not fully understand the needs of customers. Coupled with the interest-oriented market, some so-called tall gyms have lost a lot of customers. Faced with the loss-making environment, some gymnasiums themselves have no relevant professional manager management, and their internal management is very chaotic, lacking management internal control. As a result, the management system is constantly changing, people's opinions are unstable, negative emotions are out of control, and the work efficiency of employees in various departments is reduced, thus becoming the reason for large employee turnover, low profit points and even corporate losses.
To sum up these points, what I hope to see is that the whole fitness industry needs to strengthen the training and output of professionals and build a complete and mature system. Implement absolute internal control management mode, establish smooth output channels with professional coach training schools, and establish a basic platform for coach standard inspection.
In Harbin Meister International Fitness College, Heilongjiang Province, one-year preparation is completely different from other fitness training bases in the mode of training coaches. On the premise of paying attention to cultivating elite coaches, students are taught in a precise, detailed and classified way. It is a new navigation mark of fitness training base.