Practical concept of investment and management of billiards club
First, the investment concept
1. Investing in billiards clubs is a long-term investment, not a short-term investment, and the industry is not a profiteering industry. You should be psychologically prepared to fight a protracted war.
2. Whether the billiards club can make a profit has a lot to do with whether the positioning of the billiards club is correct. Therefore, before investing, we should do a detailed market survey and analyze the local economic environment and industry competition in detail.
3. The management and service of billiards club are the key factors for the success of billiards club after its opening. Investors should establish the concept of modern enterprise management and actively learn management experience from their peers.
Because the billiards club covers a large area, plus the purchase of equipment and the decoration of the storefront, it will be difficult to operate if you don't have a considerable amount of money or reserve working capital that can last at least three months to six months.
Don't confuse hobbies and specialties with business ability. I like billiards and have billiards skills, but I may not be able to run a billiards club well. The establishment of billiards club is a commercial activity, and investors should have a sense of management.
6. When decorating the storefront and purchasing the dining table, we should not only consider the price factor, but also the grade and quality, because the decoration level of the clubhouse and the grade of the dining table directly affect the service pricing of the clubhouse. If the table is not high enough, it is difficult to set a high service price.
Second, the club positioning
We mainly divide the positioning of billiards clubs into three types:
1, match billiards club
Clubs at this level are the most advanced billiards clubs, generally with more than 30 tables, covering an area of over 1.200 square meters and a total investment of over 1.5 million. Judging from the table layout of the club, there are three types: hall, competition hall and VIP room. Generally, international imported watches or domestic high-end watches are selected, and the price is between 20,000 and 60,000, and there are generally more than 2 watches; Ordinary tables generally use domestic high-end brands, and the price is between1.6-20,000. Generally, 9000-1.50000 is used for the switch table; Nine watches use 9000- 1.6 million watches. Due to the high configuration and relatively high service price of this kind of arena, the average snooker is above 25 yuan/hour, the VIP room is above 40 yuan/hour, and the nine-ball and bag-dropping table is above 20 yuan/hour. Due to the different levels of economic development in different places, the prices vary greatly.
2. Luxury billiards club
Clubs at this level belong to middle and high-end billiards clubs, generally with more than 20 tables, covering an area of 800- 1200 square meters, with a total investment of more than 800,000. Judging from the table layout of the club, there are two kinds of halls and VIP rooms, and there is generally no competition hall. Generally, domestic high-end watches are selected, and the price is between 20,000 and 30,000; Ordinary snooker tables generally use domestic high-end brands, and the price is between1.5-20,000; Bagging tables generally use tables with a price between 8000-1.2000; Nine watches use 9000- 1.3 million watches. Because the configuration of this arena belongs to the middle and high end, the service price is not low. Ordinary snooker is generally above 20 yuan/hour, VIP room is generally above 30 yuan/hour, and nine-ball and bag-dropping table is generally above 15 yuan/hour. Due to the different levels of economic development in different places, the prices vary greatly.
3. Economy billiards club
Clubs at this level belong to low-end billiards clubs, generally 16 tables or more, covering an area of 600-800 square meters, with a total investment of more than 400,000. Judging from the table layout of the club, there are two kinds of halls and VIP rooms, but there is no competition hall. Generally, domestic high-end watches are selected, and the price is between1.6-20,000; Ordinary snooker table generally adopts domestic general brands, with solid wood warehouse configuration or general rigid warehouse or steel table, and the price is between 1- 1.3 million; Bagging table generally uses 7000- 10000 price table; Nine tables use tables with a price between 8000- 1. 1 10,000. Due to the low-end configuration of this kind of arena, the service price is relatively low. Ordinary snooker is generally around 15 yuan/hour, VIP room is generally above 20 yuan/hour, and nine-ball and bag-dropping table is generally above 12 yuan/hour. Due to the different levels of economic development in different places, the prices vary greatly.
Other ballroom below 12 table and street ballroom will not be discussed for the time being.
Third, commercial projects.
In addition to providing customers with normal club playing services, the club can also provide customers with tea, drinks, cold drinks, snacks, internet access, food delivery and other services. Clubs can earn income through these value-added services and become an indispensable source of income for many large clubs. The following separately lists some problems in the operation of the club.
(1) Organizing competitions
Practice has proved that playing games is a good way to improve the visibility of the ball room. Organizing more members to play games at ordinary times can arouse the enthusiasm of members and increase their consumption in the club. If we can host national competitions, it will greatly enhance the brand image of the club, but the club must have the conditions to host large-scale competitions. Here is a brief introduction to the competitions held frequently:
1, member competition
The so-called membership competition is a kind of competition for members of our club. The contestants are all members of our club, and some members can be retained and developed through the incentive of competition bonus. This kind of competition can be held every month, which can improve the visibility of the club. The total prize money is generally within 1500 yuan, and some clubs and club boxes can be added as prizes.
2. Regional competition
Regional competition generally refers to national competition, provincial competition and city competition. This kind of competition requires high activity organization and needs the support of Taiwan Association or Sports Bureau to facilitate work. At least provincial judges should be invited to ensure the fairness of the competition. Generally speaking, news media can participate in activities, so the scene should be neat and orderly. Famous players must be invited to participate in this kind of competition, otherwise the proportion of attention will not be great.
It should be noted here that if the club is going to hold international competitions or large-scale domestic competitions, try to design the competition hall in the club. The competition hall is mainly used for the finals of large-scale competitions. The venue should be more than 80 square meters, with audience stands. Clubs with competition halls have greater advantages in holding large-scale competitions than other clubs without competition halls.
(2) Catering services
1. beverage service: mainly provide customers with tea, hot drinks, cold drinks, beer, red wine and other services. Many leisure clubs in China have done very well in this respect. In addition to preparing general drinks for customers, the club also specially prepared some fresh drinks, which were well received by customers. However, because drinks are easy to spill from bottles, be careful not to let customers put drinks on the table.
2. Catering service: it mainly provides ordering and food delivery services for some customers. Some clubs in China have gone beyond ordering food. They have their own chefs and their own specialties, which are very popular with customers.
3. Internet service: Internet itself is also charged, so adding Internet service in the club can not only bring new income, but also give customers a good leisure, so that the billiards club will become a multifunctional leisure and entertainment place, and it is easier to win the favor of customers.
(3) billiards accessories
The income of billiards accessories has become a large part of the income of many established clubs, so many billiards clubs compete to represent some clubs or other accessories. Take the club as an example, the average profit in the industry is probably above 60%. If a club can sell 20 clubs in a month at the purchase price of 400 yuan, the club will get an extra income of 4,800 yuan in that month, and its annual income will increase by 57,600 yuan. Moreover, this part of the income does not require too much investment. As long as the clubs are put in the store, it is possible to sell them. Others such as key chains, ashtrays, gloves, towels, leather heads, chocolate powder, etc. It can be sold, and the profit is better.
If the investors of the club have the idea of operating accessories, they should leave a proper place in the space at the early stage of club construction, and generally cover the accessories with transparent glass near the entrance or leisure area.
(4) Member service
Customers are the source of enterprise life, and clubs cannot survive without customers; If you don't pay attention to the customer's club, you can't make money from customers; Therefore, if the club wants to be stronger and bigger, it must seize customers and surpass its competitors in customer service. Now there are many large clubs in every region, so it is inevitable to face the competition directly. Whether the club can retain its members and customers has become the key to whether the club can win in this competition. The following briefly introduces several ways of membership service:
1, membership card points: each member's points can be redeemed for prizes when reaching a certain point, such as key chains, ashtrays, towels, clubs, powder cleaning, clothes, etc. If there are multiple chain clubs, members are allowed to swipe their cards at several clubs to use their membership cards.
2. member shopping discount: members can enjoy discounts when purchasing club goods. For example, ordinary customers can get a 10% discount at a club, which is 450 yuan.
3. Member locker: provide club storage service for members or members of a certain level, and provide them with a locker where they can put their own clubs and personal belongings. Each member cabinet can be labeled as VIP customer: XXX to give customers a sense of identity.
(5) Industry resources
Running a club, like running other stores, should also have good relations with various departments. Of course, this is not about state departments such as industry and commerce and taxation, but about some industry-related departments.
Running billiards mainly deals with three departments, one is the Sports Bureau, the other is the Taiwan Association, and the other is the Cultural Bureau. These units are all related to billiards and generally support some local competitions. If the club can get their support, there will be many benefits. There are also some billiards clubs in China that cooperate with some associations, such as the association of the elderly and the automobile association, to carry out some activities, and the effect is also great.
To sum up, there have been many multi-functional, luxuriously decorated and well-served billiards halls in China. With the intensification of competition in billiards industry, the competition between clubs will also be upgraded. I believe that the domestic billiards industry will have an explosive growth in the next few years. But investing in any industry is risky. I hope investors can avoid some unnecessary mistakes and make their own enterprises better.
Billiards club planning book
With various world-class billiards competitions held in China in recent years, Ding Junhui, a young billiards player, has won numerous honors for Chinese people in the world billiards circle. Chinese people once again set off a craze for billiards. Shanghai, Beijing and other global residences are developing in the direction of humanized service, professional and scientific equipment and facilities, and luxurious decoration. However, there is no billiards club with large scale, professional equipment and standardized management in this city. Our xx club appeared. A leisure and entertainment place with the concept of sports and leisure culture, suitable for the world of two people, a family of three, four generations living under one roof, friends gathering and business exchange was built in time. It is also of great significance to the sports industry of this city.
Market positioning: The club is located in xx-x, with a large number of passengers around, including xx University, xx Shopping Mall, xx Community and other crowded places. Facing the billiards fans in the city, the club will respond to the call of national fitness and provide leisure, entertainment, fitness and other services for the masses. If possible, we will put a piano in the store to create a better atmosphere. It can also provide customers with a platform to show themselves. The club will be divided into some areas to provide various services such as book bar, internet access, chess and cards. However, we will set the minimum consumption in this part of the area and represent some well-known brands of golf equipment to ensure the cost recovery.
Management concept: In order to establish this club, I personally went to Beijing, Shanghai, Guangzhou and other places for practical investigation, and conducted serious study and discussion with famous managers in China. There will be famous managers to guide the club at the beginning of its opening.
1. Respect the independent personality of club employees.
2. Manage the next level: the superior plans to manage the subordinates, who should obey the work guidance of the superior and try their best to complete the tasks assigned by the superior.
Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
4. Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the club, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
5. Treat them fairly, treat them equally, do their best, and do their best. Department setting and responsibilities: Manager: responsible for the business planning and overall management of the club. Supervisor: Assist the manager to manage the daily affairs. Head waiter: Manage the service personnel on duty. Coach: Teaching billiards training class. Teaching assistant: Assist the coach in teaching. Cashier: Control the billing system and do a good job of charging. Attendant: Wait a minute.
Pre-investment: We expect the pre-investment to be 6.5438+0.5 million yuan, including the rent of xx million yuan. Qiao's brand top-level port library 16 color table xx, xx, xx, xx, xx, xx, xx, xx, xx, xx, xx, xx, XX, XX, XX, XX, XX, XX, XX, XX, XX. The directors of famous domestic clubs in XX, XX, XX apply the business philosophy of the emerging billiards club to their daily operations according to local conditions. The business items are: daily table fees, drinks, customer equipment maintenance, sparring, billiards teaching, billiards supplies sales, internet access, etc. ~ Opening promotion:
1 hold a 10,000-yuan contest, invite famous players from all over the country to participate and perform after the game.
Use newspapers, television, internet and other publicity media for publicity. Billiards Vision website will make a special report.
3. Issue discount cards, discount cards and other promotional activities. Competitive advantage:
1 This club has the most luxurious decoration and professional equipment in this area. Its business philosophy is my advanced billiards club. This club is coached by many famous national coaches, and the senior managers are the managers of the club.
There are various methods of business activities. Regular member competitions and large-scale open competitions are held.
I have my own website xx-x, and I am a member of many billiards websites.
We applied for the billiards association, which is the designated competition and training base.
Hold free training courses for students, and reserve talents for billiards reserve bank in our city. Well-known players in Taiwan Province Province will visit and guide us regularly or irregularly.
Organize activities together with other entertainment and fitness clubs in this area, resulting in a regional sensation effect.
Club employees are enthusiastic and thoughtful after training.
More consideration for customers, humanized service.
10 adopts advanced billiards charging software and adopts various charging methods.
1 1 Take various promotional measures such as membership points and joining clubs to attract more members.