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Present situation and trend of weight loss industry
Healthy slimming refers to consuming excess fat in the body to achieve slimming effect without affecting the health of the body, which is the most desirable slimming method for dieters. Over the years, the fitness and slimming industry in China has developed so far, and the popularity of fitness is getting higher and higher, and national policies are frequent, so there is huge room for future development. The market scale of its upstream fitness equipment is increasing year by year. In 20 19, the downstream functional diet food market scale was 4.61945.3 billion yuan, and in 2023, the market scale was 402.08 billion yuan, with a compound annual growth rate of 19.9%. According to the survey, in Q 1 in 2020, the proportion of netizens who feel overweight is high, and the proportion of netizens who are willing to spend1001-5,000 yuan is 44.4%. Slimming netizens are more inclined to the fitness slimming machine diet slimming these two ways.

Since the development of the fitness and slimming industry in China, the popularity of fitness is getting higher and higher, and the national policies are frequent, so there is huge room for future development.

The fitness and slimming industry in China started to develop from 1980. From the early modern concept of losing weight to the increasing popularity of fitness, national policies are frequent. 20 19 June, the State Council released the Healthy China Action (20 19-2030), proposing to do moderate-intensity exercise for more than 30 minutes three times a week, or accumulate 150 minutes of moderate-intensity or 75 minutes of high-intensity physical activity. Exercise as much as possible in daily life, at least reaching 6000 ~ 10000 steps of physical activity every day.