The beauty industry is becoming the fifth largest consumption hotspot after real estate, automobile, electronic communication and tourism, and there are huge business opportunities. In the next few years, the "new beautiful economy" based on scientific and technological innovation, brand innovation, quality innovation and service innovation will become the biggest highlight of the tertiary industry in China.

In 2004, there were 6.5438+0.54 million beauty salons in China, and 673 beauty teaching institutions were officially issued and confirmed by the labor department, training 250,000 beauticians at all levels every year. There are more than 3,750 cosmetics enterprises, more than half of which are private enterprises. The national investment and transformation in the beauty industry is about 200 billion.

In 2005, the "beautiful economy" maintained rapid growth, and the output value of the entire beauty salon industry was close to 400 billion yuan, which indirectly boosted other hundreds of billions of consumption. Beauty salons have become the "fifth consumption hotspot" after real estate, automobiles, electronic communication and tourism.

In 2006, the beauty and hairdressing industry was in turmoil. There were too many disputes and irregularities about this fast-developing industry, and the governance of the beauty and hairdressing industry in 2006 was unprecedented. Both the government's supervision of the beauty and hairdressing industry and the public's appeal are accelerating the pace of standardization of the beauty and hairdressing industry.

Over the years, the State Bureau of Domestic Trade has successively promulgated the Measures for the Administration of National Judges in the Beauty Salon Industry, the Professional Conditions and Technical Requirements for the Opening of the Beauty Salon Industry and the Interim Measures for the Administration of the Beauty Salon Industry. In 2007, the government will further vigorously rectify and standardize the beauty and hairdressing industry market, and continue to strengthen the supervision and management of the beauty and hairdressing industry, so that the domestic beauty industry will reach a new level.

The four characteristics of China's beauty industry are large market demand, complicated structure of employees, strong experimentation and low level of industrial structure. Although after more than 20 years of development, the beauty industry has not yet entered a mature stage. Because the whole industry has been in a state of disorderly development for a long time, it is urgent to find a brand-new industrial operation mode that meets the requirements of the times. In recent years, the success rate of independent business owners is less than 20%, while the success rate of enterprises that join chain stores is higher than 90%. In this respect, the franchise chain operation mode has outstanding advantages, but its development in China is still lagging behind. It is expected that this marketing mode will become the mainstream in the future. However, although franchise chain operation is an advanced marketing method, it cannot be applied to all beauty management institutions. In addition to joining chain stores, small-scale but specialized and characteristic beauty institutions are also one of the future development trends.

China Beauty Market Research and Investment Consulting Report Chapter 14 2008-20 10. Firstly, it introduces the development of international and domestic beauty industry, then analyzes the overall operation of domestic beauty market, and then analyzes the development of plastic surgery market, men's beauty market, weight loss, hairdressing and nail art market in detail. Subsequently, the report analyzes beauty salon management, marketing, chain operation, training market, direct sales, policy environment and investment, and finally analyzes the development prospects and future trends of the international and domestic beauty industry. If you want to have a systematic understanding of the beauty market or want to invest in the beauty industry, this report is an indispensable tool for you. Report Catalogue Chapter 1 Overview of International Beauty Market

1. 1 international beauty market position

1. 1. 1 Analysis of the development of beauty salons around the world

1. 1.2 unique spas around the world.

1. 1.3 The world male beauty market is growing rapidly.

1. 1.4 The number of people losing weight in Australia has increased, and the cosmetic industry has developed vigorously.

1.2 USA

1.2. 1 American male beauty consumption is on the rise.

1.2.2 analysis of the emerging plastic surgery industry in the United States

1.2.3 cosmetic surgery swept the American market.

1.2.4 The trend of cosmetic surgery for American men is gradually rising.

1.3 Japan

1.3. 1 A brief history of the development of Japanese beauty industry

1.3.2 "cosmeceuticals" are popular in the Japanese market.

1.3.3 analysis of the causes of cosmetic surgery for Japanese women

1.4 Korea

1.4. 1 overall analysis of the beauty and plastic surgery industry in Korea

1.4.2 Analysis of the Negative Effects of Korean Beauty

1.4.3 The economic depression in 2006 put the plastic surgery industry in trouble.

1.5 Analysis of beauty industry in other countries in 2005-2006

1.5.1Overview of Paris Beauty Market in 2005

1.5.2 Overview of fitness and slimming market in Hong Kong in 2005

1.5.3 The plastic surgery market in Britain was rectified in 2005.

1.5.4 In 2006, British women spent a lot of money on beauty.

The second chapter is the analysis of the beauty industry in China.

2. 1 Analysis of the development environment of China beauty industry

2. 1. 1 Overview of the external environment for the development of beauty industry

2. 1.2 Eliminate discrimination and create a harmonious development environment

2. 1.3 The beauty industry in China is facing a new development environment.

2.2 China beauty industry development overall analysis.

2.2. 1 The historical process of the development of China's beauty industry

2.2.2 Basic characteristics of China's beauty industry

2.2.3 Development of domestic beauty industry

2.2.4 Beauty industry promotes the transformation of beauty economy to people-oriented economy.

2.2.5 China beauty industry has entered the era of knowledge economy.

2.3 Analysis of Beauty Industry in 2003-2006

2. 3. 1 2003 general comment on beauty industry norms

2.3.2 Analysis of Hot Spots in Beauty Industry in 2004

2.3.3 Analysis on the Development Characteristics of Beauty Industry in 2005

2.3.4 Review of Hot Events in Beauty Industry in 2006

2.4 Development Status of Beauty Industry in Major Areas

2.4. 1 Yantai beauty industry scanning

2.4.2 The charm of Shenzhen beauty industry is emerging.

2.4.3 Zhengzhou beauty industry development overall situation.

2.4.4 Chongqing TCM beauty industry to establish standards and norms.

2.4.5 Shenyang beauty industry development space analysis.

2.4.6 Leshan Beauty Salon Industry Overview

2.5 Chinese medicine beauty industry analysis

2.5. 1 Development of Chinese Medicine in Beauty Industry

2.5.2 Some characteristics of traditional Chinese medicine beauty

2.5.3 Chinese medicine beauty development environment is good.

2.5.4 Chinese medicine beauty development space is broad.

2.6 Problems in the beauty industry

2.6. 1 Hidden rules restrict the development of beauty salon industry

2.6.2 bottlenecks affecting the rapid development of the beauty industry

2.6.3 Analysis of the leaderless domestic professional beauty cosmetics lines.

2.6.4 There are many problems in the collection and management of China's beauty industry.

2.7 beauty industry development suggestions and countermeasures

2.7. 1 The development of beauty industry needs to build brand culture.

2.7.2 Four key points of developing beauty economy

2.7.3 Suggestions on strengthening tax collection and management in the beauty industry

The third chapter analyzes the beauty market in China.

3. 1 China beauty market analysis

3. 1. 1 China Beauty Salon Market Overview

3. 1.2 competition in the beauty market intensifies the lack of high-end domestic brands.

3. 1.3 Analysis of the legal management of beauty market

3.2 beauty market consumer groups analysis

3.2. 1 Main characteristics of beauty consumer groups

3.2.2 Consumer Psychological Analysis of Beauty Customers

3.2.3 Analysis of Female Beauty Consumer Groups

3.3 Development of Beauty Market in Major Regions

3.3. 1 Chengdu is the largest city in the beauty market.

3.3.2 Sichuan medical beauty market problems and countermeasures

3.3.3 Guangzhou beauty market is in urgent need of reshuffle.

3.3.4 Analysis of the Great Potential of Shanghai Beauty Market

3.3.5 The beauty market in Nanjing is highly competitive.

3.3.6 Shangqiu Beauty Market Scanning

3.3.7 Qingdao private enterprises strive to be the leader in the beauty market.

3.4 Problems and Countermeasures in Beauty Market

3.4. 1 China beauty market demand specification

3.4.2 Analysis of Six Major Problems of Beauty Consumption

3.4.3 Domestic Beauty Market Development Countermeasures

The fourth chapter is the analysis of plastic surgery market in China.

4. 1 Related concepts and development history of plastic surgery

4. 1. 1 Concept and scope of plastic surgery

4. 1.2 Definition of medical beauty and life beauty

4. 1.3 Plastic surgery has a long history of development.

4. 1.4 Origin and development of modern medical beauty in China

4.2 Plastic Surgery Product Analysis

4.2. 1 Concepts of plastics and cosmetics

4.2.2 Essence of Plastics and Cosmetics

4.2.3 Plastic Beauty Products Project List

4.3 Plastic Surgery Market Status

4.3. 1 Plastic Surgery Market Analysis

4.3.2 Plastic Surgery Market Competition Analysis

4.3.3 Execution is the key factor for the success or failure of plastic surgery.

4.4 Plastic Surgery Market Analysis in 2004-2006

4. 4. 1 2004, the Korean wave in the plastic surgery market warmed up.

4.4.2 In 2005, plastic surgery became mature and standardized.

4.4.3 Changes in Plastic Surgery Market in 2006

4.5 Problems and Suggestions in Plastic Surgery Market

4.5. 1 Problems in the medical beauty market

4.5.2 Students are prone to psychological deviation after plastic surgery.

4.5.3 The domestic cosmetics market needs rational competition.

4.5.4 Analysis of Standardized Management of Medical Beauty Market

Chapter V Analysis of Men's Beauty Market

5. 1 The men's beauty market is in the ascendant.

5. 1. 1 basic item of male beauty.

5. 1.2 General situation of men's beauty market in China

5. 1.3 The rise of male beauty has promoted the development of beauty industry.

5.2 Male cosmetic surgery is increasing.

5.2. 1 Male plastic surgery is booming.

5.2.2 The number of men undergoing plastic surgery has increased rapidly.

5.2.3 The growth rate of male plastic surgery is higher than that of female plastic surgery.

5.3 Problems and Countermeasures in Men's Beauty Market

5.3. 1 weakness of men's professional beauty market

5.3.2 There are still many embarrassments in the men's beauty market.

5.3.3 Future outlet of male professional beauty salons

5.4 Men's Beauty Cosmetics Market Trend

5.4. 1 There are huge business opportunities for men's cosmetics.

5.4.2 Development of Men's Cosmetics

5.4.3 Men's beauty cosmetics have a bright future.

5.4.4 Men's beauty opens up new space in cosmetics market.

Chapter VI Market Analysis of Weight Loss, Beauty and Manicure-related Products

6. 1 Analysis of products related to weight loss and fitness

6. 1. 1 Overview of the development of domestic weight loss market

6. 1.2 Analysis of the market characteristics of domestic slimming products

6. 1.3 Suggestions on developing the domestic food and beverage market

6. 1.4 Development trend of diet pills market

6. 1.5 Market development prospect of slimming products

6.2 Hairdressing Products Market

6.2. 1 Analysis of the Development History of Hairdressing in China

6.2.2 Korean hair art is popular in the domestic market.

6.2.3 Four Major Problems in the Domestic Hairdressing Market

6.2.4 The market of hair restorer in China is heating up day by day, and the prospect is promising.

6.2.5 Analysis on the Development Trend of Domestic Shampoo Industry

6.3 Analysis of the current situation of nail art market

6.3. 1 development of nail shops in the international market

6.3.2 Overall Analysis of China Manicure Consumer Market

6.3.3 Analysis on the Necessity of Shuffling Nail Market

6.3.4 Health hazards in the domestic nail market need urgent attention.

6.3.5 Manicure is a promising handicraft art..

Chapter VII Management Analysis of China Beauty Salon

7. 1 General situation of beauty salon management in China

7. 1. 1 management status

7. 1.2 Sales Status

7. 1.3 operating conditions

7. 1.4 policy analysis

7. 1.5 brand management analysis

7.2 Problems in the development of beauty salons in China

7.2. 1 Operation difficulties of beauty salons

7.2.2 Disadvantages of family management in beauty salons

7.2.3 Improper staff management affects the development of beauty salons.

7.2.4 Analysis of Five Major Problems in Beauty Salon Marketing

7.2.5 Other problems in the operation and management of beauty salons

7.3 beauty salon business strategy

7.3. 1 Analysis on the Location Strategy of Beauty Salon

7.3.2 beauty salon management project selection analysis

7.3.3 Basic elements of successful operation of beauty salons

7.3.4 Promotion of enhancing the competitiveness of beauty salons

7.3.5 Analysis on the Importance of Promoters in Beauty Salons

7.3.6 The Golden Rule of Beauty Salon Management

7.3.7 Operating beauty salons with reference to hospital services

Chapter VIII Marketing Analysis of Beauty Industry

8. 1 Marketing Status and Marketing Model of Beauty Industry

8.1.1Transformation of Domestic Professional Beauty Marketing in 2005

8.1.2 Review of Beauty Marketing Model in 2006

8. 1.3 Analysis of the Marketing Model of China Beauty Industry

8. 1.4 Analysis of Main Marketing Models in Weight Loss Market

8. 1.5 Analysis on the change of business model of hairdressing retail market

8. 1.6 Analysis of Other Marketing Models in Beauty Industry

8.2 Beauty Market Professional Line Market Analysis

8.2. 1 professional line beauty market ushered in the era of integration.

8.2.2 Problems in China Professional Line Beauty Market

8.2.3 Analysis of "Channel Flattening" in Professional Beauty Enterprises

8.2.4 Market Development Strategy Analysis of Facial Makeup Line

8.2.5 Positioning Strategy for Brand Management of Facial Makeup Series

8.3 China beauty industry marketing problems

8.3. 1 China's beauty industry marketing calls for a comprehensive upgrade.

8.3.2 Puzzlement of Marketing Planning in Domestic Beauty Industry

8.3.3 The marketing mode of the beauty salon industry is changing in the predicament.

8.4 Analysis of Marketing Strategies and Methods in Beauty Industry

8.4. 1 Three Marketing Strategies of Small and Medium-sized Beauty Enterprises

8.4.2 Main Marketing Strategies of Chain Operation in Beauty Industry

8.4.3 Marketing Analysis of Addition and Subtraction in Beauty Industry

8.4.4 Analysis of Investment Promotion Mode in Beauty Market 1+X

Chapter IX Chain Operation and the Development of Beauty Industry

9. 1 Introduction to Chain Operation

9. 1. 1 conditions for the development of chain operation

9. 1.2 conditions for chain operation

9. 1.3 Chain operation mode

9. 1.4 Analysis of the development trend of domestic chain operation

9.2 Overall Analysis of Chain Operation in Beauty Industry

9.2. 1 Overview of chain operation in beauty industry

9.2.2 Analysis of many benefits of chain operation in beauty industry

9.2.3 Analysis of chain operation in beauty industry has become an inevitable trend.

9.2.4 Analysis on the Dilemma of Domestic Beauty Industry Chain Operation

9.2.5 Some Problems in the Operation of Beauty Chain Store

9.3 China beauty chain management development strategy

9.3. 1 Reconstruct the real chain operation of beauty industry.

9.3.2 Construction of China Meiye Resources Alliance Chain Platform

9.3.3 Management is the magic weapon of beauty franchise chain system.

9.3.4 Analysis of New Chain Mode of Domestic Beauty Industry

9.3.5 The Best Scheme for the Development of Membership System in Chain Beauty Salons

9.3.6 Brand Image Positioning Strategy of Beauty Chain Enterprises

9.3.7 Ways for Beauty Enterprises to Develop Chain Operation

9.3.8 Analysis on Strategic Choice of Chain Operation of Domestic Beauty Enterprises

Chapter 10 Training Market Analysis of Beauty Industry

10. 1 Present situation of talents in beauty industry and vocational training

10. 1. 1 Analysis of talent situation in beauty industry

10.10.2 beauty industry is a new way for women to get employment.

10. 1.3 beauty consultants who are at the forefront of beauty marketing.

10. 1.4 China launched beauty manager training.

10.2 Development Status and Suggestions of Beauty Education

10.2. 1 On the Essence of Aesthetic Education in China

10.2.2 development status and objectives of cosmetic medical education

10.2.3 On the New Mission of Contemporary Aesthetic Education

10.2.4 developing higher beauty education in China.

10.2.5 beauty education should be incorporated into the national academic education system.

10.2.6 Beauty education is a promising gold industry.

10.3 development of beauty education

10.3. 1 The first professional beautician college in Shanghai was born.

10.3.2 beauty and hairdressing majors entered the university campus.

10.3.3 there are three kinds of people who are suitable for MBA in beauty education.

10.4 problems in the development of China beauty training market

10. 4. 1 The domestic beauty training market is in a dilemma.

10.4.2 China beauty market calls for technicians.

10.4.3 other issues of vocational training in beauty industry.

10.4.4 Problems and Countermeasures in Beauty Investment Training Market

10.4.5 Ways to reduce brain drain in beauty salon enterprises

Chapter II XI Direct Selling and the Development of Beauty Industry

1 1. 1 direct sales introduction

11.1./definition of direct selling

1 1. 1.2 the difference between direct selling and MLM

1 1. 1.3 Analysis of distribution channels of direct selling products

1 1. 1.4 development of direct selling industry in China.

1 1. 1.5 Analysis of the present situation of China's direct selling market.

1 1. 1.6 Development prospect of multi-level direct selling in China.

1 1.2 analysis of direct selling methods in China

1 1.2. 1 the process of direct selling legislation in China.

1 1.2.2 Analysis of the Core Provisions of China Direct Selling Law

1 1.2.3 transitional commercial franchise mode circumvents direct selling laws.

1 1.3 direct selling model and the development of beauty industry

1 1.3. 1 Analysis of the beauty direct selling fever caused by high profits.

1 1.3.2 The beauty industry tries the water direct selling mode to get rid of the competitive dilemma.

1 1.3.3 The direct selling mode is promising in the post-beauty consumption era.

1 1.3.4 Direct selling has gradually become the main means of the beauty and health care products market.

Chapter XII Analysis of Policy Environment of Beauty Industry

12. 1 Lack of standards and norms of beauty industry.

12. 1. 1 The lack of standards in the beauty industry led to market confusion.

12.10.2 Re-education Requirements for Beauty Industry

12.10.3 medical beauty expectation industry standard

12.10.4 The medical beauty industry is both painful and beautiful.

12.2 standard publishing industry.

12.2. 1 analysis of the significance of renewal in the beauty industry

12.2.2 Analysis on the Publication of Beauty Salon Standards

12.2.3 men's beauty service has a new standard.

12.2.4 impact of safety plastic surgery standards

12.3 Other relevant policies and regulations

12.3. 1 Interim Measures for the Administration of Beauty Salon Industry

12.3.2 professional conditions and technical requirements for the opening of hairdressing and beauty industry

12.3.3 measures for the administration of medical beauty services

12.3.4 national professional standard for junior beauticians

12.3.5 National Professional Standard for Senior Beauty Technicians

12.3.6 basic requirements of the government for nail shops and employees.

Chapter XIII Investment Analysis of Beauty Industry

13. 1 investment status and investment opportunities in beauty industry

13. 1. 1 Analysis of investment in beauty salon industry

13.10.2 analysis of laser beauty market becoming a hot investment spot.

13.10.3 digital manicure investment scheme and benefit analysis

13.10.4 The investment prospect of domestic weight loss chain industry is good.

13.2 investment analysis of men's beauty market

13.2. 1 The men's beauty market contains huge business opportunities.

13.2.2 analysis of hidden dangers in men's beauty market

13.2.3 management concept of men's beauty salon

13.2.4 perspective of male beauty management methods

13.3 investment risk and investment strategy of beauty industry

13.3. 1 The beauty industry needs to guard against hidden barriers of high profits and investment.

13.3.2 strategies for small and medium-sized investors to enter the beauty industry

Chapter XIV Development Prospect and Trend Forecast of Beauty Industry

14. 1 development trend of international beauty market

14. 1. 1 global scientific and technological trends in beauty and cosmetics industry

14. 1.2 Chinese herbal medicine beauty advocates nature and environmental protection.

14. 1.3 the most popular plastic surgery in the world in the future.

14.10.4 plastic surgery will pay more attention to health effects in the future.

14.10.5 in 2010, the global weight loss market will improve greatly.

14.2 development trend of beauty industry in China

14.2. 1 Analysis on the development prospect of China beauty industry.

14.2.2 looking at the development trend of beauty industry from the consumer market.

14.2.3 Analysis of the future trend of cosmetic beauty.

14.2.4 20 10 China beauty industry will have a breakthrough in income.

14.3 development prospect and trend of plastic surgery in China.

14.3. 1 China's medical beauty market is promising.

14.3.2 plastic surgery and beauty show a trend of younger age.

14.3.3 analysis of the pursuit of non-operation in plastic surgery

14.3.4 hospital beauty has gradually become a development trend.

Table of contents: omitted-

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