Let me give you a plan on how to choose the location of the club:

There are three main directions for the location of the club: first, the bustling commercial center; The second is the concentration of high-end communities; The third is the high-end real estate internal club. The first two must fully investigate and analyze themselves. In recent two years, the third party has become popular. Need to carefully analyze the text introduction and investment information provided by developers, and need to analyze the residents in the community.

It is not difficult to find a bustling business center or an upscale community. It is difficult to judge whether its value is suitable for opening a health club. Moreover, we often have multiple choices, and how to make the final decision is also a headache.

According to the author's experience, the evaluation coefficient of site selection has the following indicators:

1, surrounding environment:

(1) Office buildings/commercial buildings within 500m: the grade, number of floors, name of major companies, professional nature of major workers, exploitable capacity and potential, and whether there are supporting facilities;

(2) Community situation within 3km: Analyze the community size, number and characteristics, exploitable capacity and potential, and whether there are supporting facilities.

Note: ability refers to the difficulty of market development; Latency refers to the possibility of the target population spending in health clubs.

(3) Analysis of the surrounding consumption places of the same product: such as entertainment places, cafes, beauty salons, etc.

2. Traffic conditions:

Analysis of surrounding roads (1)

(2) Analysis of the number of buses

3, people flow analysis:

This paper mainly analyzes the traffic and people flow of the clubhouse facade facing the road.

4. Supporting facilities

(1) Water consumption: Is hot and cold water convenient?

(2) Power grid and communication network;

(3) Parking spaces;

(4) Advertising space outside the store:

5. Building hardware

(1) The floor where the future club will be located;

(2) Simple planning of the future clubhouse: external landscape, internal functional area setting, etc.

(3) If it is not the bottom floor, the bearing capacity of the floor should be considered;

(4) the waterproof and water seepage capacity of the building;

(5) The format around the building, whether the establishment of a fitness club will affect their life or business, and how many unpredictable and predictable troubles there will be in the future.

6. Competition analysis

(1) Analysis of similar products within 300m: number, scale and price of health clubs. , the establishment of competitive coefficient analysis table, find out the main competitors and focus on analysis, it is best to have good countermeasures;

(2) Analysis of alternative products within 300 meters: Analysis of other fitness, sports or leisure and entertainment places, such as spa, sauna massage, bowling alley, etc.

7. Land prospects

Whether the future development strategy of the city has the development value of this plot.

8. Investment analysis

(1) house rental price

(2) Prices of water, electricity and gas

(3) Other preferential policies and conditions

(4) investment return cycle

(5) Investment risk prediction

Through these technical indicators, we can analyze the investment value of each plot and get the value score respectively, so it is easy to choose the address of the fitness club.

It is recommended to consult a professional fitness industry consulting company. Under normal circumstances, the earliest management company in China is "Golden Key International Fitness Consulting Management Co., Ltd.", and Baidu can search for "jys007".