First, check the brand carefully.

There are many brands in the gym market, and there is great competition among brands. Therefore, a good project is the basic element of success. To prepare for basic entrepreneurship, the first thing to do is to pay attention to choosing a good project execution team when choosing a brand? No matter how strong your financial strength is, the core competitiveness of the brand is still in the enterprise, which is deeply rooted in people's skills, knowledge, personal ability and cooperation spirit.

And whether this gym brand has development prospects, whether it has credibility and operability, and what is the company's future planning. Investors should not be greedy and cheap, but try to join similar products and choose products with higher prices.

Because franchisees have a process of brand accumulation and amplification.

It is very important to examine the brand development prospect, and it is also very important for you to choose the credibility of the company.

In the choice of details, investors should first make an in-depth analysis of the positioning of their favorite gym brands. If its positioning is in the middle of the market gap or has a clear consciousness, it shows that the enterprise has really gone through some careful thinking and has certain brand operation ability.

The small but beautiful, community-based and intelligent operation mode of health campaign reduces the investment of stores and lowers the consumption threshold of users. Coupled with the intelligent user experience and continuous positive feedback cycle, it will attract more and more people, thus expanding the user base and making it easier to expand rapidly.

Second, the field trip

Only by going on a field trip can we know the franchisee's situation. In the survey, you should understand that a good brand needs funds, technology, products, experience and many other factors to support it. If this brand store doesn't even have these guarantees, how can it protect the interests of investors?

Third, the initial fee.

On the other hand, it is the franchise fee. Many investors are easily tempted by projects with small investment and big return. In fact, the lower the investment cost, the better. Investors should consider whether the brand is reasonable in investment, and the cost can't exceed their own budget, but it can't be a brand without franchise fee, which is untrue and untrustworthy!

Fourth, multi-party analysis.

Before joining the gym, you can compare several gym joining companies, clearly understand the advantages and disadvantages, product characteristics and positioning of each joining company, so as to judge which brand is the most suitable.

And each company has its own business philosophy and model. When you communicate with franchisees, you should fully understand their business philosophy and brand culture and choose your own brand culture, so as to consolidate the foundation of cooperation and reduce future contradictions.