From 65438 to 0945, joe weider and his younger brother ben wade founded Wade Sports Equipment Company in Canada and the United States respectively, specializing in manufacturing and selling fitness equipment. At the same time, they are also actively engaged in the research and development of healthy food and sports supplements.
In order to promote bodybuilding to the world, 1946, the Wade brothers established the International Bodybuilding Federation (IFBB), with their younger brother ben wade as the lifelong chairman and joe weider as the senior executive committee. 1969, the International Federation of Health got rid of the uniform of the International Weightlifting Federation, started its own operation, and gradually developed. Today, the International Health Federation has more than 170 member countries and has become one of the fastest growing and most popular sports in the world. 1998 65438+1On October 30th, the International Health Federation was recognized by the International Olympic Committee. This is the result of more than half a century's efforts of officials from joe weider, ben wade and the International Health Federation, and bodybuilding has been misunderstood by people in the sports field.
From 65438 to 0965, joe weider started the most influential and highest-level professional bodybuilding competition-Mr. Olympia competition, and set up a high bonus, which further developed the level of bodybuilding and inspired more people to join the bodybuilding cause.
Joe weider, the father of modern fitness, died at the age of 93.
On March 23rd, local time, joe weider, the father of modern bodybuilding, died of heart failure at Sinai Medical Center at the age of 93. Joe Wade, a scrawny child, reinvented himself through fitness during the Great Depression, and founded a business empire integrating fitness magazines, fitness equipment and controversial nutritional supplements. He also founded the Olympic-style fitness competition, from which the bodybuilding superstar Arnold Schwarzenegger was born. On Saturday, he died at Cedar Sinai Medical Center in Los Angeles at the age of 93. Charlotte Parker, a publicist who worked for joe weider for many years, said that he died of heart failure. Mr. Wade may not weigh 97 pounds as described in the cartoon, and he is always thrown sand in his face by other children. But when he was a teenager living in Montreal, he hated the hooligans who often beat him around. Later, he found bodybuilding in a magazine and made it a part of his life. He developed a V-shaped body material, protruding biceps and abdominal muscles like Michelangelo's statue "David". At the age of 70 or 80, he is still strong.
During the decades of promoting bodybuilding, Mr. Wade, who moved to the United States when he was young, founded many of the most popular bodybuilding magazines in the world, including Muscle and Bodybuilding, Exercise Muscle, Male Fitness and Female Body. These magazines have 25 million readers, including a large number of photos of bodybuilding and Hollywood stars painted in brown oil, such as Stallone, Schell and Schwarzenegger.
Taking advantage of the post-war enthusiasm for bodybuilding, Mr. Wade and his brother ben wade founded the International Bodybuilding Federation, and held "Mr. Universe" and "Mr. Olympia" bodybuilding competitions for both men and women, showing the world unparalleled strong thighs and conical chest muscles. Ben wade served as the chairman of the association from 1946 to 2006, and established branches in 170 countries and regions.
Joe Wade, on the other hand, is mainly engaged in the publication and development of fitness products. The two brothers have turned keeping fit into a way of life for people, and turned fitness into an international sport with Olympic spirit (making it different from weightlifting), trying to eliminate people's prejudice that bodybuilders are just dead muscles.
1968, Mr. Wade lured Austrian bodybuilding champion Schwarzenegger to Los Angeles and paid him 100 dollars a week to write articles for his magazine and promote his fitness products. Schwarzenegger has won the titles of Mr. Universe and Mr. Olympia many times. Some people complain that Wade's own athletes always win the championship in the competitions organized by the association, but there is no evidence that these competitions are preset.
Schwarzenegger said Wade never lacked a moment at every stage of his career.
Schwarzenegger said in a statement: "He gave me guidance in training and doing business. Strangely, he even called me a German Shakespeare playwright in order to start my Hercules career in new york, even though I could hardly speak English at that time. " He has been with me in my life, and I will miss him deeply. "
Mr. Wade is proficient in pseudoscience and knows how to name some products that sound muscular. He became a "master of blasting", developed fitness equipment such as a triceps bomber as hard as steel, and food supplements such as power muscle trainer protein powder, carbohydrate energy tablets and functional foods, as well as what he called "synthetic giant enzyme", whose ingredients were taken from the bottom of the Pacific Ocean.
Wade told Mark Gill in an interview with The New York Times on 1989: "Nowadays, people want to eat the food that professional athletes eat. So we developed these energy-enhancing pancakes to provide extra amino acids, which is very important for synthesizing protein and training muscle tissue. "
Even in his later years, he still looks like a king of bodybuilding. His unique brown skin from Los Angeles sets off his silver hair, playful white beard and proud gladiator physique. In the photos placed in his office, he is not inferior to his most proud students, such as Schwarzenegger and Luo Vrignaud, the "behemoths" on TV.
Mr. Wade sells his fitness equipment and food supplements through advertisements and special articles in magazines, which are similar to catalogues specializing in foreign articles, such as "Bulgaria's secret leg training". These magazines have millions of readers all over the world. Many people are not fitness enthusiasts, just want to keep fit.
Although Mr. Wade started his business by mail order, by the 1980s, in the United States alone, there were 6,000 retailers promoting his fitness equipment and12,000 stores selling his nutritious food. By the 1990s, his products had been sold to more than 60 countries in the world, and the annual sales of Wade American Fitness Company, his business in Los Angeles, reached hundreds of millions of dollars.
His products have been questioned by consumers, experts and government agencies. In 2002, after its efficacy was questioned by postal investigators, he had to modify the weight gain propaganda content of "No.7 complementary food". 1985, the United States federal trade commission questioned its products "synthetic macroenzyme" and "vitality essence". Wade's product description claimed that this product can promote the secretion of hormones in the blood, thus promoting muscle growth. He denied that there was a problem, but revised the advertisement and took out $400,000 to return it. In 2003, he resold his magazine to "American Media Company" for $350 million, but all his other businesses remained.