Publicity Plan for Healthy Lifestyle for All 1 I. Objectives
(a) the overall goal.
Further expand the content and coverage of the national healthy lifestyle action activities to? Harmonious my life, healthy China people? The theme is to cultivate a healthy lifestyle, create a sustainable supporting environment, improve the health level of the whole people and promote the harmonious development of people and society.
(2) Detailed target rules.
1. The county coverage rate of the national healthy lifestyle campaign is 40%.
2. In the counties and districts covered by the action, the proportion of action leaders (or technical backbones) receiving training reached 100%.
3. Organize and promote at least 1 mature special technical guidance programs (salt reduction, demonstration canteen, happy 10 minutes, smoke-free environment creation, etc.). ); At least 1 mature technical guide (dietary guide for China residents, physical activity guide for adults, overweight and obesity guide for adults, oral health guide for China residents, etc.). ).
4. The campaign covers counties and districts to carry out health promotion activities at least 8 times, with at least 65,438+000 people directly participating in each activity.
5 to carry out demonstration units, demonstration communities and demonstration canteens (restaurants) to create 6.
6. Select 4 counties to carry out the pilot work of healthy lifestyle instructors, with at least 150 people in each point.
7. Complete the collection and reporting of information required for process evaluation in the county (district) where the action is located. Complete the evaluation of the effect of the national healthy lifestyle action, and provide information on residents' edible salt intake, core dietary indicators, physical activity level and so on.
Second, the project scope
365,438+0 Provinces (autonomous regions, cities) and counties where Xinjiang Production and Construction Corps has started or will start before the end of 2065, 438+02.
Encourage provinces to carry out project work on a larger scale, explore more scientific and feasible working modes, and promote behavior changes.
Three. Project task
The National Action Office organized provincial-level teacher training, and the provincial-level action office completed the county-level training of the National Healthy Lifestyle Action Project.
(1) training content.
1. The core message of the national healthy lifestyle action.
2. Workbook for Healthy Lifestyle Instructors.
3. Relevant technical guidelines (such as dietary guidelines for China residents, physical activity guidelines for adults, overweight and obesity guidelines for adults, oral health guidelines for China residents, etc.). ).
4. Special technical guidance programs (such as salt reduction, demonstration canteen, happy 10 minutes, smoke-free environment creation, etc.). ).
5. Implementation Plan for Action Assessment of Healthy Lifestyle for All.
(two) to promote mature technical guidance programs and technical guidelines.
1. Set up 201year and 20 12 year health theme activities around salt reduction, demonstration canteen, physical activity intervention and tobacco control.
2. Relying on the national healthy lifestyle action platform, actively promote special technical guidance programs such as salt reduction, demonstration canteen, happy 10 minutes, and smoke-free environment creation, as well as adult physical activity guide, adult overweight and obesity guide, China residents' dietary guide, and China residents' oral health guide. And incorporate these special activities into the national healthy lifestyle action.
(three) to increase publicity, create an atmosphere, improve the awareness of healthy lifestyle.
1. The National Action Office and the provincial action offices carried out national synchronous activities with the theme of salt reduction on the National Healthy Lifestyle Action Day (September 1 day). 2. In counties (cities, districts) where actions are carried out, local disease control institutions and/or health education institutions should hold World No Tobacco Day (May 3 1), National Fitness Day (August 8), National Healthy Lifestyle Action Day (September 1), national love teeth day (September 20) and National Hypertension Day (June 60). 3. In counties (cities, districts) where actions are carried out, local grassroots medical and health institutions, in combination with the implementation of basic public health service projects of medical reform, publicize healthy lifestyles and core information of actions to community residents.
4 in the process of activities, all levels should actively contact the local mainstream media (such as television, radio, newspapers, etc.). ) to report activities, expand the effect of activities, and expand the publicity coverage of activities through the Internet, mobile phones, Weibo, etc. The National Action Office and the Provincial Action Office actively set up platforms, formed media interaction in national-provincial-project counties (cities, districts), and promoted healthy lifestyle activities.
(4) Advocating health promotion policies.
Provincial Action Offices actively promote policies to support healthy lifestyles, such as reasonable diet, physical activities, tobacco control, alcohol restriction and oral hygiene. Actively promote a comprehensive ban on smoking in public places; A system to encourage and support employees to participate in sports activities and exercise (such as interval exercise system); Promote food enterprises to produce healthy food with low salt and low fat; Actively formulate policies to promote early detection of high-risk groups and patients with chronic diseases; Promote the establishment and implementation of the system of initial blood pressure measurement and regular oral health examination.
(five) to carry out demonstration creation and supporting environment construction.
1. According to the requirements of the Ministry of Health, provincial action offices actively carry out the establishment of demonstration communities, demonstration units, demonstration canteens and demonstration restaurants. Actively expand the content of demonstration creation, and carry out demonstration schools, demonstration supermarkets, and? Oral health, family happiness? Demonstration projects, etc. National and provincial action offices organize demonstration creation assessment.
2. continue to advance? Health bulletin board? 、? Healthy trails? 、? Health theme park? 、? Health knowledge street? Other forms of supporting environmental construction work. Actively publicize and support environmental construction and promote the use of the masses. (six) the development and popularization of technical support tools.
Each province promotes at least/kloc-0 kinds of mature technical support tools every year around the knowledge and skills of healthy lifestyles of the whole people, combined with local characteristics, and promotes them in combination with thematic publicity activities.
(seven) to carry out a healthy lifestyle instructor pilot.
Each provincial action office selects 2 counties and districts within its jurisdiction to carry out the pilot work of healthy lifestyle instructors every year. Each county should train at least 150 healthy lifestyle instructors, provide guidance tools, carry out peer education among community people, widely disseminate knowledge, skills and applicable tools, and improve residents' healthy behavior ability. (eight) to organize the completion of the national healthy lifestyle action process and effect evaluation and results release.
Process evaluation of the implementation of the 2007-20 12 action. According to the Implementation Plan of National Healthy Lifestyle Action Evaluation, the effect evaluation was carried out, and the awareness rate, core dietary indicators, salt intake and physical activity level of citizens in counties (cities, districts) that have started the action were mastered. According to the Implementation Plan for Action Evaluation of Healthy Lifestyle for All, all provinces know the baseline information of new lifestyle content such as smoking rate. All provinces released the above evaluation results before the National Healthy Lifestyle Action Day (September 1).
Iii. Organization of work
Schedule (omitted)
Publicity Plan for Healthy Lifestyle for All 2. Action Objectives
(a) before the end of 20 15, in accordance with the requirements of the former Ministry of health "disease prevention and control performance evaluation standards (20 12 version)", to carry out the national healthy lifestyle action.
(2) By the end of 20 15, the residents' awareness rate of the core information of healthy lifestyle is not less than 45%, the proportion of people who use reasonable diet and physical activity guidance tools is not less than 30%, the proportion of people whose daily intake of vegetables and fruits reaches the standard is not less than 60%, the proportion of people whose physical activity reaches the recommended level is not less than 40%, and the per capita daily salt intake is reduced to below 9 grams.
(three) to complete the performance appraisal of our district once a year, and the reporting rate and audit rate of work information reach over 95%. By the end of 20 15, the evaluation work will be completed according to the evaluation plan formulated by the state.
Second, the main task
(A) improve the working mechanism
1, Wanzhou District National Healthy Lifestyle Action Leading Group, responsible for the organization, command, supervision and management of healthy lifestyle actions of residents in the whole district; Responsible for coordinating finance, education, public security, publicity, sports, the Committee on Aging, women's federations, labor insurance and other departments to carry out national healthy lifestyle actions. , strive for relevant policies and financial support; Coordinated settlement
Specific problems in the implementation of the plan.
2, Wanzhou District National Healthy Lifestyle Action Office (hereinafter referred to as? Regional operations office? ), responsible for formulating action plans, training guidance, formulating and organizing the implementation of annual work plans, information reporting and performance evaluation; Responsible for the daily specific work of the national healthy lifestyle action in this area.
3, towns should establish and improve the national healthy lifestyle action leading group and action office, combined with local conditions, formulate and implement the annual work plan. The health department should take the initiative to contact the propaganda, education, sports, news, radio and television departments, strengthen the publicity of the core information of the healthy lifestyle of the whole people, scientifically guide the rational diet, and actively create a sports and fitness environment. Support women's federations, science associations, aging committees and other organizations, societies and associations to participate in the action, and further advocate a healthy lifestyle for the whole people.
4, the District Center for Disease Control and Prevention should take the national healthy lifestyle action as an important task to grasp the implementation. Establish and improve the technical team, provide technical support for the national healthy lifestyle action, and do a good job in quality control, supervision and inspection, assessment and evaluation; Formulate the corresponding work system, operation flow and quality control procedures; Responsible for providing professional guidance and training for the national healthy lifestyle action; Collect, sort out and analyze the implementation of work in this area, and report to the superior in time when problems are found; To provide health education and health promotion theory, skills training and technical guidance for organizations and personnel who carry out healthy lifestyle actions in the whole region; Explore effective health education methods, research, develop and produce health education materials; Organize related activities; Provide community residents with the knowledge and skills to understand, adopt and adhere to a healthy lifestyle.
5. District-level medical and health units, central hospitals, township hospitals and community health service centers should set up their own national leading groups for healthy lifestyle actions.
Organize and designate departments and their personnel responsible for carrying out nationwide healthy lifestyle actions, and set up corresponding professional teams. To carry out the publicity and education work of the national healthy lifestyle action, and provide the society with the knowledge and skills to understand, adopt and adhere to a healthy lifestyle; Carry out action intervention activities for the healthy lifestyle of the whole people; To carry out the screening and declaration of demonstration communities, demonstration units, demonstration schools, demonstration canteens, health trails, health theme parks and other demonstration units and health supporting environment construction; Cooperate with the district national healthy lifestyle action office to carry out various special actions; Implement healthy lifestyle instructors and participate in relevant technical training as required; Establish and improve the archives and information of the national healthy lifestyle action.
(two) to carry out publicity and education
1. With what? Harmonious my life, healthy China people? For the theme, to? Walk 10 thousand steps a day, eat dynamic balance and be healthy for life? For connotation, for? I act, I am healthy, I am happy? As a slogan, actively spread the core information of healthy lifestyle. In combination with the implementation of the equalization of basic public health services, the construction of a demonstration zone for comprehensive prevention and treatment of chronic diseases, and the publicity day for healthy lifestyles for all, regular publicity activities will be carried out. Organize at least four large-scale publicity activities every year (with at least 300 people on site).
2. Actively create a public opinion environment and actively contact local mainstream media (such as TV, radio, newspapers, etc.). Report publicity activities, set up health channels or columns in district radio and television stations, and use mobile phones and emerging media such as the Internet, WeChat and blogs to carry out public welfare publicity in an interactive way to expand the influence of action and the coverage of audiences.
3. Organize and carry out healthy long-distance running contest, healthy lifestyle knowledge communication contest, healthy lifestyle image ambassador selection contest, healthy lifestyle painting and calligraphy photography exhibition, healthy communication skills contest and other activities in time to stimulate the initiative of the masses to participate in the action.
(3) Strengthen the construction of demonstration units and healthy supporting environment.
In accordance with the requirements of "Chongqing National Healthy Lifestyle Action Guidance Plan" (Chongqing CDC [2013] No.230), we will actively carry out the construction of demonstration units and healthy supporting environment such as demonstration communities, demonstration units, demonstration schools, demonstration canteens, health trails and health theme parks in close connection with the construction of national health areas and demonstration areas for comprehensive prevention and control of chronic diseases. Strengthen the maintenance and dynamic management of the built demonstration units and the health supporting environment, conduct regular supervision and inspection, rectify the written notice that fails to meet the standards within a time limit, and cancel the title of health demonstration if it still fails to meet the standards after rectification. Create at least 3 new health demonstration units and health support environments every year.
(4) Develop and popularize appropriate technologies and tools.
1. Organize research and development of appropriate technologies and tools. District Action Office promotes at least/kloc-0 kinds of appropriate technologies or tools every year to promote residents' health awareness and develop healthy behaviors. Mature technologies and tools that have been evaluated should be reported to the Municipal Action Office in a timely manner.
2. Vigorously cultivate healthy lifestyle instructors, carefully organize technical training, and carry out healthy lifestyle instructors according to the Implementation Plan for Healthy Lifestyle Instructors in Chongqing (Trial)? Five inches? Activities (into the family, into the community, into the unit, into the school, into the hospital), training no less than 200 healthy lifestyle instructors every year, the training content includes: healthy lifestyle instructor's work manual, healthy lifestyle core information, appropriate technology and tools.
(5) Organizing the implementation of special actions.
According to the main local health problems, the District Action Office actively coordinates relevant departments around key groups (such as school-age children, women, clinicians, occupational groups, floating population, etc.) and key places (such as schools, hospitals, units, hotels, communities, supermarkets, pharmacies, barbershops, etc.). Effectively carry out salt reduction, hypertension prevention and control, healthy weight maintenance, nutrition label education, reasonable drinking, healthy bones, healthy mouth, etc.
(6) Strengthen team capacity building.
The District Action Office carefully organized and carried out management and technical training, and the proportion of action leaders and technical backbones receiving training reached 100%. The training contents include: the implementation plan of the national healthy lifestyle action, the core information of healthy lifestyle, the guidance plan for the construction of healthy supporting environment for the national healthy lifestyle action, appropriate technologies and tools, and special action plans.
Third, communication, supervision and evaluation.
(1) Strengthen self-examination and self-assessment, find problems in time, and make timely improvements to ensure the quality of activities; Collect relevant information at any time and report to the district action in time. Actively participate in the experience exchange activities of the national healthy lifestyle action organized by the Municipal Action Office every year.
(2) According to the implementation plan and annual plan, the District Action Office conducts spot checks, supervision and performance appraisal on the progress of the work, timely evaluates the effectiveness of the work, and completes the 1 work information report before June 30th and February 30th every year.
(III) According to the evaluation plan for the first phase of the action (2007-20 15) formulated and issued by the state, the District Action Office organized an evaluation of the effect of the nationwide healthy lifestyle action in our district, completed the on-site investigation before the end of June 20 15, and reported the data in time.
According to the relevant person in charge of Shandong CDC, the dietary tastes of Shandong residents are generally salty, and the salt content is high, which is higher than the standard that the daily salt intake of normal adults recommended by Dietary Guidelines for China residents should not exceed 6g, including the salt content in soy sauce, pickles and sauces. At present, there are more than 200 million hypertensive patients in China, and the task of prevention and treatment is very severe. Studies have confirmed that long-term high-salt diet is easy to lead to hypertension, and reducing salt is an economical and effective measure to prevent and control hypertension. Therefore, our province has carried out the project of reducing salt to prevent and treat hypertension, and started with the salt intake level of government residents to protect and improve the health level of residents in our province.
1. Theme of publicity activities: 20XX September 1 Is China the sixth? National Healthy Lifestyle Day? What is the propaganda theme? Shall we reduce salt together? .
2. Organize outdoor publicity activities with extensive participation of the masses on the publicity day? Shall we reduce salt together? Theme publicity activities. The center is tentatively scheduled to carry out salt reduction publicity activities in the supermarket of Dong 'e Hengyuan Shopping Mall on September 1. Blood pressure will be measured for free and distributed on the spot? Salt and high blood pressure? Health knowledge reader, salt spoon, oil control pan.
Three. participant
All departments cooperate with each other and participate in this activity together.
Four. Activity content
1, organize outdoor blood pressure measurement for free.
2. implementation? Shall we reduce salt together? Theme publicity activities, on-site distribution? Salt and high blood pressure? Health knowledge reader, salt spoon, oil control pan.
Verb (abbreviation of verb) data collation
After the activity, summarize the work in writing, and leave photos, publicity materials and written materials for inspection.
Donge county disease prevention control center chronic disease dispensary
20XX August 30th