On April 1 day, Beijing Municipal Sports Bureau and Beijing Municipal Market Supervision Administration issued a new notice, demanding the implementation of the prepayment service contract for Beijing sports fitness industry. The contract requires the gym to set a 7-day cooling-off period to prevent consumers from impulse shopping. After the introduction of this policy, many gyms responded to the call and carried out rectification. ?
In recent years, due to the news that many gyms closed down after collecting membership fees from consumers, the reputation of gyms in the public's mind plummeted, and then fell to freezing point. Many people are hostile to the gym, worried about being cheated, and worried that there is no suitable fitness place. If the gym can set a 7-day cooling-off period, on the one hand, it can dispel consumers' concerns, let them trust the gym again and save the reputation of the gym. In addition, many people blindly follow the trend of fitness because of a whim, regardless of their own situation. Or you don't know about the gym, and you are worried that the facilities are incomplete and the coaches are unprofessional. After the launch of the seven-day cooling-off period, they can experience it for themselves and then decide whether they are suitable or not, which will kill two birds with one stone for both customers and businesses.
But for some consumers, seven days is exactly the time when a person is most motivated, and not many people don't want to go again after going once or twice. Moreover, for some consumers who have signed up for private education classes, it is completely ok to insist on it only once or twice a week, and it rarely lasts for a long time. So I think we should extend the cooling-off period appropriately, and extend the cooling-off period for one or two months, so as to show whether consumers are really interested in fitness. Or consider launching some monthly cards and season cards, so that even if consumers are hot for three minutes, they will not lose too much.