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Case Analysis of Project Management (2)
Case Analysis of Project Management (2)

The importance of overall project management from the success of chip resistor technical transformation project

The technical transformation project of chip resistor production line implemented by PCC Technology Co., Ltd. started in July 2000 and was completed and put into operation at the end of May 20001year. The total investment of the project is120 million yuan, including fixed assets investment 10926 million yuan and working capital 1074 million yuan. Actual investment1175.855 million yuan, including fixed assets investment of 997.555 million yuan and working capital of17.83 million yuan, saving 24190,000 yuan. The project imported 72 sets of equipment, purchased 247 sets of domestic supporting equipment, purchased 3649m2 of production workshop, built 572m2 of electroplating workshop and 80lm2 of supporting facilities. The process layout of the chip resistor production line is advanced and reasonable, and it has the international advanced level. On the basis of the original annual production capacity of 654.38+0 billion, the annual production capacity will be increased by 9 billion. Two new varieties have been added to the product variety, which has completely reached the expected goal of technical transformation. After more than two months of trial production, the equipment runs well, the production technology level is greatly improved, and the qualified rate of products reaches over 90%, which effectively promotes the development and upgrading of products. The technical performance of the product meets the requirements of IEC 1 15-8, JISC5202 and EIA/IS-30a standards, reaching the advanced level of similar products in the world. After the project is put into production, it can replace 30% of imports and 70% of exports. Due to the expansion of production scale, new varieties have been added, further improving the market competitiveness of enterprises.

For such a large-scale investment project as the technical transformation of chip resistor production line, the company achieved the project construction goal in only nine months, mainly because they paid attention to the overall management and grasp of the project during the whole life cycle of the project, from project establishment, feasibility scheme demonstration, preliminary design to project implementation scheme, project process control, and until project completion and acceptance. Efficient planning, organization and control, dynamic management and comprehensive coordination and optimization of project objectives are carried out in the whole process of project implementation, and the whole process of project management is carried out. Through reasonable goal decomposition, the project goal is deeply rooted in people's hearts in an unprecedented way and implemented by every organization member of the project. The successful implementation of the technical transformation project of chip resistor production line fully demonstrates the importance of overall project management.

1. Project initiation: scheme selection and demonstration

At the start-up stage of the project, the selection and demonstration of the scheme are mainly aimed at the overall scheme and key local schemes of the project. For large-scale investment projects, the work in this link is very heavy and complicated.

The technical transformation project of chip resistor production line is based on the actual situation of the company's original chip resistor production line to meet the needs of market development.

The development of electronic equipment in the direction of light, compact, short and small has strongly promoted the development of electronic components in the direction of miniaturization, compounding, lightweight, multifunction, high reliability and long life, and various types of chip electronic components have appeared one after another. The 1990s witnessed the smooth development of electronic component chips. In all parts of the world, whether in Japan, America, Western Europe, or the Asia-Pacific region, including developing countries such as India, chip components have been very popular and popular, and electronic components have been promoted in all directions. All over the world and all kinds of electronic components are developing to chip products. Chip resistor is the component with the highest chip rate among electronic components.

Chip resistors have become the mainstream products in the resistor market. Although chip resistor can not completely replace the traditional lead resistor in a short time, its share in resistor production has been increasing, and the chip rate of Japanese 1997 resistor has reached 88%. Chip resistors play an important role in the international trade of resistors. From 65438 to 0997, the United States imported 47.762 billion resistors, including 32.455 billion chip resistors, accounting for 68% of the resistor imports.

Domestic chip resistors have gradually shifted from the original mainstream products 1206 and 0805 series to 0603 and 0402 series. PCC introduced a chip resistor production line in 1995, with an annual production capacity of10 billion. The main products are 1206 series, 0805 series and 0603 series. After digestion, absorption and self-development, technicians developed 12 10 series, 20 10 series and 25 12 series. At present, 0603 series is popular all over the world, which is the mainstream product of chip resistors, accounting for 70% of the total sales. The company's chip resistor production line only produces hundreds of millions of 0603 series, which is far from meeting the huge market demand. Because of its small scale and high cost, it can't compete with countries such as Japan and South Korea, and it is in danger of being eliminated. It is necessary to form economies of scale production capacity as soon as possible and seize the market.

In this case, the company put forward the idea of carrying out this project. First, it conducted a lot of investigation and research on the market demand of chip resistors.

Internationally, the production bases of chip resistors are concentrated in Asia, mainly in Japan, South Korea, China and Taiwan Province Province of China. In the world market, especially in Japan and Asia-Pacific market, chip resistors have become the pillar of resistance market growth. Some chip resistor production companies in Japan, South Korea and Taiwan Province Province of China have large production scale, and it is estimated that the world sales of chip resistors will reach 600 billion US dollars in 2002. In addition to PCC, major domestic manufacturers include Fenghua and Beihai Galaxy. At present, the annual demand for patch resistors in China is estimated at around 45 billion. With the development of national economy and the further improvement of reform and opening up, large foreign companies such as Motorola, IBM, Ericsson, Siemens, Alcatel and other multinational companies have set up factories in China, and the demand for chip resistors in the domestic market will greatly increase. It is estimated that by 2005, the demand for chip resistors in China will reach 70 billion. The market prospect is promising.

Judging from its own conditions, it has been paying attention to cultivating outstanding talents for a long time, and has built a well-trained technical team with mature technology, strong technical force and the strength to develop new products by using existing equipment and technical force. The company has a complete quality assurance system, and obtained ISO9002 and IECQ product quality certification in 1997 respectively. Moreover, the brand of chip resistor has gained great popularity and good reputation in China, Southeast Asia and even South Korea and the United States.

On this basis, PCC has set the goal of increasing the production capacity by 9 billion units annually by introducing world-class advanced equipment. At the same time, the 11th Design and Research Institute of the Ministry of Information Industry with Grade A qualification has been entrusted to prepare the feasibility study report and preliminary design of the project. After full demonstration, the project has been further optimized and the way to achieve the goal has been determined.

2. Pay attention to project process management and control.

The person in charge of the project is a key role in determining the success or failure of the project. Fully knowing and understanding the role, position, responsibility scope, quality and ability of the project leader is the premise to ensure the success of the project.

In order to ensure the smooth implementation of the project and achieve the project objectives, the company set up a project leading group, with Chairman Wang, the legal representative of the company, as the leader of the leading group and the project leader. The leading group set up a special working group. On the basis of doing a good job in the preliminary work of the project, in the implementation process, according to the needs of project implementation, strictly implement the "three responsibility systems" of investment, quality and construction period, and sign the responsibility book of technical transformation project.

In the process of project implementation, the person in charge of the project can effectively supervise and regularly measure the implementation of the project, so as to find out the deviation between the project implementation and the project plan in time and correct it immediately.

They first seize the key link of purchasing imported equipment, and first ensure the advanced nature of the equipment; Second, while ensuring the technical performance of the equipment, it should be cheap and good, and strive to reduce the investment cost. In order to have a clear idea, they made a technical investigation on major equipment manufacturers such as the United States and Japan, and conducted serious technical exchanges. Through overseas investigation, they further mastered the production level and development trend of chip resistor products. In the procurement work, we resolutely implement the National Bidding Law and entrust China Electronic Import and Export Corporation to conduct international and domestic public bidding. Through bidding, the world-class equipment is ensured to be purchased, which provides a strong guarantee for the construction of chip resistor production line with international advanced level. Through bidding, we saved a lot of investment for the project, killing two birds with one stone. Secondly, 572m2 electroplating workshop and 80 1m2 auxiliary power facilities will be built in this project. The local construction project started in May, 20001year, and it only takes five months to put it into use at the end of September. For the construction unit, time is already very tight, and the construction formalities have been delayed for nearly a month. It rains every day during construction, and the groundwater level is high, which brings great difficulties to foundation construction. If the civil construction can't be completed in time and the electroplating and power equipment can't enter the site on time, then the equipment debugging in June+10 in 5438 will be a bubble. Faced with this problem, the first thing is to mobilize the construction team to grab the progress day and night. Followed by crossover operation, before the workshop is completely completed, the equipment will enter the site in advance to ensure the overall progress of the project. Third, environmental protection, safety, fire protection and industrial hygiene are completed according to the design requirements, and passed the individual acceptance of the relevant state departments before the overall completion acceptance of the project.

Problem ※

1, the success of PCC's technical transformation project of chip resistor production line, how to prove the importance of implementing total management in the project management process? 2. In what ways has the establishment of project objectives adapted to the constraints of resource conditions? 3, at the beginning of the project, in the process of project implementation, the relevant departments and personnel must keep what continuous and effective work? 4. What important role did checking the project progress, finding problems in time and correcting them in time play in ensuring the success of the project?