Soft writing refers to a marketing method that makes consumers understand the concepts set by enterprises through specific concept demands, the way of integrating theory with practice, and the use of psychological shock, so as to achieve the publicity effect. Simply put, soft text is a kind of text advertisement, which may be cleverly inserted into your own advertisement through a press release, an example story and your experience.

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Compared with hard advertising, the biggest feature of soft advertising is "soft". When users see a good soft advertisement, they find that it is actually a soft advertisement, but they have to try to click or try the advertised goods. The cost of soft advertising is lower than that of hard advertising, but the effect is much better.

With the continuous development of soft texts, there are more and more types of soft texts. From the original news soft article to the present story soft article, micro-novel, tips, forum soft article, blog and other styles, soft article has become one of the most powerful marketing means.

The core content of the article is still a sales proposition "USP", that is, there must be a core selling point, an unforgettable reason enough to generate sales, or "convince people with reason" or "impress people with emotion", and the ultimate goal is "sales achievement". Never avoid "literary soft prose" (too rational and unattractive) and "moaning without illness" (lack of interest and sales force). ?

References:

Baidu encyclopedia-soft text