In 1970s, the factory of Xu Shubiao, the founder of Red Bull Beverage, developed a "nourishing beverage" containing water, sugar, caffeine, mucocellulose alcohol and vitamin B, and named it "Red Bull". "Red Bull" was very popular after it was introduced into the market. It set up a factory abroad with a 24-hour production line. Products were in short supply and soon covered the markets of Southeast Asia, Western Europe and Northern Europe, becoming the "king of drinks" in Thailand.

Extended data:

199565438+In February, Red Bull established Red Bull Energy Beverage Co., Ltd. (hereinafter referred to as "Red Bull Company") in China with confidence in the development of China market and global strategic vision, and vigorously explored the market.

For more than ten years, Red Bull has established sales networks and institutions all over the country. Adhering to the international advanced business philosophy and management mode, and paying attention to guiding and cultivating the consumption concept, Red Bull Beverage has rapidly opened the China market and gradually developed into a leading brand in the beverage industry in China by virtue of its position and advantages as a "pioneer in the functional beverage market".

References:

Baidu Encyclopedia-Red Bull