Go to the gym once and go again after you go out. This is the basic marketing method.

The main content of "Research on Urban Residents' Fitness Consumption Capacity and Its Influencing Factors": It is challenging for Dr. Wen Jing to choose fitness consumption capacity for research, because it is a problem involving not only economics, but also psychology and sociology. This paper has a comprehensive grasp of the subject foundation, research results and development trend in this field, and it is more appropriate to comment on it.

The paper is more scientific and rigorous in the design and application of research methods. Because fitness consumption power is an abstract concept, the author studies the fitness consumption power of urban residents and its influencing factors by using the method of questionnaire formulation in psychology. The questionnaire is standardized and the statistical methods used are advanced. The author's research thinking is clear. In the analysis of fitness consumption power and its influencing factors by using multidisciplinary theoretical knowledge, the logic is strict and the cited materials are accurate and appropriate.

The main innovations of this paper are as follows: first, the concept of fitness consumption power and its influencing factors is put forward, and the structural model of fitness consumption power composed of four elements is constructed through empirical research; The second is to reveal the three main influencing factors and their structural models of fitness consumption power, and the influence degree of the above influencing factors on each fitness consumption power; Thirdly, based on the research results, the countermeasures and suggestions to promote the fitness consumption of urban residents have certain novelty and practical application value.