FILA, a century-old sports fashion brand, 19 1 was founded in the Italian town of biella. It is a brand of textile and knitting clothes founded by the Ferrara brothers. In 1970s, in order to cooperate with diversified development, Philo turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

Brand history

The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, the series of golf, tennis, fitness, yoga, running and skiing were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.

Perfect design, elegant lines, showing the artistic thinking of sports; Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, showing FILA's positive attitude towards life and elegant sports art.

1972, Philo hired a Japanese designer to design the trademark for Philo. So the trademark with the letter F as the main element came out, which was greatly appreciated by the boss of Philo. This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere.