My father opened a gym in a first-tier city for six years, but the total sales last year was only 6.5438+0.5 million. Compared with the total sales of 6.5438+0.9 million in the previous year, it is even worse. If it weren't for some internal factors, it would have been a loss. I think there are several reasons for the poor operation of the gym: 1) Personnel problems: 2) Industry background problems, economic recession, and industry chaos, I think the gym is bound to be greatly affected. 3) There is something wrong with the sales model. The traditional fitness industry is nothing more than word of mouth and leaflets, but personally, this aspect is too old and has no substantive role. The radiation range based on the gym is only in the surrounding communities, and it is meaningless to spend more cross-regional publicity. There is no network promotion at present. I currently rent a small office to run my own website, and this estimate is difficult to maintain. However, it is unbearable to see my father sigh every day, but there is nothing I can do. Here, I want to solve two problems, 1) the performance of gym shops. 2) I want to try to make a coach appointment and assignment through the network platform. Although this is the place where business inspiration collides, it is not appropriate to ask such questions. But I think with the wisdom of everyone, I can definitely open this heart lock for me! Last year, I tried the overall transformation and tried the strategy of giving priority to private education and supplementing sales. As a result, the annual sales volume was only about 30%, which dropped a lot. That makes sense, but the owner is a direct store, so the effect of network promotion must be effective? I think it makes sense to be a keyword: area+fitness, but the stores are mainly direct stores, so the effect of network promotion must be effective? Keywords I want to do: area+fitness = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = In our region, the final fitness clubs are now on their own. Personally, the traditional operation mode of this industry has great defects. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = To tell the truth. The last fitness clubs in our region now rely on their own brands to do beauty. Personally, the traditional operation mode of this industry has great defects. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Some people in the industry have discussed it for a long time. And the people who really need fitness are what we pursue, because their social status is here. I think sales should be allowed to search for some high-quality users and develop from their surroundings. At present, I still insist on the operation mode of community stores rather than commercial stores.